Bloggers are expected to come up with fresh content ideas on a regular basis. But sometimes those ideas don't come easily. As bloggers, we're not immune from writer's block. Fortunately there's an easy way to brainstorm new blog post ideas.
Start with a basic blog post type, and move on from there.
While it's wonderful if you have a long list of specific blog post ideas you plan to write about over the next several weeks or months, you don't have to do that. Start with a few simple templates, and let them push you in the right direction.
Here are ten reusable blog post ideas that can work for any blog niche.
No matter what you blog about, there are experts or other interesting people in your niche. If you're stuck for blog post ideas, contact some of them and ask if you can interview them.
2. News Summaries and Commentaries
If you can't decide what to blog about, do a quick news search for topics relevant to your blog. Summarize the news story (don't plagiarize, and always link back to the original source of the story). Then include your own commentary on the issue.
3. Reader Questions
Do your readers tend to ask you questions in your blog comments or via email? If so, file a few of those away (or just dig them up as needed). When you have nothing else to blog about, post one of those questions and your answer on the blog. Chances are good that other readers were wondering the same thing.
Reviews are another blog post idea you can use over and over again. Just pick a product, service, free tool, or even a website relevant to your readers. Share your thoughts about it on your blog, and let people know whether or not it's something you would recommend.
5. Aggregated Lists
If you're really desperate for ideas, why not turn to your fellow bloggers? Even if you don't have anything new to say that day, others likely do.
Post a list of recent blog posts in the niche that you think your readers might enjoy. You could even make this a regular feature of your blog, such as posting a list at the end of each week.
Similar to the last blog post idea, these are lists of links (and maybe short descriptions of the content you link to). The difference is that these posts highlight your own content.
For example, you might choose a specific topic your readers are interested in and then link them to the top ten posts on that topic in your archives.
7. How Tos
Readers love to learn new things. So why not publish a simple how to post? These are more obvious in some niches than others (like a DIY blog or business blog).
That said, even personal blogs can benefit from educational content. For example, if you blogged about an amazing dinner you made for your family, share the recipe in a later post.
8. Personal Stories
One of the best features of blogs is their ability to connect the author to their readers. And one way to do that is to share personal stories.
If you can't think of a great how-to piece or news item to talk about on a given day, share a personal experience instead -- what led you to blogging?, what was your biggest success?, what obstacles did you overcome?, etc.
If you're short on time, as well as blog post ideas, consider sharing an embed from someone else. For example, there might be a great YouTube video related to your niche. Or you might find an awesome infographic that your readers would be interested in.
If the creator allows the material to be embedded in other websites, share your favorites when you aren't available. Just don't rip off content creators who haven't licensed their work to be shared in this way.
10. Guest Posts
If all else fails and you really can't come up with a blog post idea or the time to blog, consider inviting guest posters. These are individuals who submit relevant posts for your blog in exchange for a bio to promote themselves (usually including at least one link to their own website).
It's good marketing for them. And it's fresh content for you and your readers.
How do you come up with blog post ideas when you're facing writer's block? Do you have basic templates or post types you like to fall back on? Share your ideas with us in the comments.
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Jennifer Mattern is a professional blogger, freelance business writer, and indie author. She began writing for clients in 1999 and started her first blog in 2004.
She owns 3 Beat Media -- a publishing and client services company which operates All Indie Writers as well as several other websites and blogs including The Busy Author's Guide and BizAmmo. Jenn comes from a background in online PR and social media consulting, having owned a small PR firm for several years before choosing to pursue a full-time writing and publishing career.
Jenn also writes fiction under multiple pen names in the areas of children's fiction, mysteries, and horror fiction. Jenn is an active member of the Horror Writers Association (HWA) and currently serves as the organization's Assistant Coordinator of Promotions and Social Media.
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