Have you considered getting into business writing as your specialty, but you aren't sure that it's for you? Business writing is such a broad area for freelancers that you're bound to find some projects you'd be interested in.

You don't have to offer every business writing service out there to be a successful business writer. For example, I don't write long pushy sales copy that often strikes me as sleazy from the buyer perspective (and if that makes you uncomfortable, you don't have to either). I focus more on projects on the PR side of things -- press releases, company blogs, and white papers for example.

You can focus on any area of business writing that appeals to you -- from internal employee communications to outward marketing and sales efforts. To give you some ideas of where to start, here are 25 types of business writing services you could offer as a freelance writer (in alphabetical order).

  1. Ad Copy (from simple banner ad text to commercial scripts)
  2. Annual Reports
  3. Biographies (such as for executive profiles on the company's site)
  4. Blog Posts for Company Blogs
  5. Brochures
  6. Business Letters
  7. Business Plans
  8. Case Studies
  9. E-books
  10. Marketing Plans
  11. Media Advisories
  12. Media Kits
  13. Newsletters
  14. Packaging Copy
  15. Postcards
  16. Presentations
  17. Press Releases
  18. Product Descriptions
  19. Product Manuals
  20. Sales Letters
  21. Slogan Development
  22. Social Media Profiles
  23. Trade Magazine Features
  24. Web Copy
  25. White Papers

If you're a business writer, what type of business writing do you like to focus on most? If you're considering business writing, which of these example services would you be most likely to offer? Why? Share your thoughts in the comments.

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Jennifer Mattern is a professional blogger, freelance business writer, and indie author. She runs numerous websites & blogs including All Indie Writers, NakedPR.com, and BizAmmo.com.

Jenn has over 17 years experience writing for others, around 12 years experience in blogging, and about a decade of experience in indie e-book publishing. She is also an Active member of the Horror Writers Association.

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