Have you considered getting into business writing as your specialty, but you aren't sure that it's for you? Business writing is such a broad area for freelancers that you're bound to find some projects you'd be interested in.
You don't have to offer every business writing service out there to be a successful business writer. For example, I don't write long pushy sales copy that often strikes me as sleazy from the buyer perspective (and if that makes you uncomfortable, you don't have to either). I focus more on projects on the PR side of things -- press releases, company blogs, and white papers for example.
You can focus on any area of business writing that appeals to you -- from internal employee communications to outward marketing and sales efforts. To give you some ideas of where to start, here are 25 types of business writing services you could offer as a freelance writer (in alphabetical order).
- Ad Copy (from simple banner ad text to commercial scripts)
- Annual Reports
- Biographies (such as for executive profiles on the company's site)
- Blog Posts for Company Blogs
- Business Letters
- Business Plans
- Case Studies
- Marketing Plans
- Media Advisories
- Media Kits
- Packaging Copy
- Press Releases
- Product Descriptions
- Product Manuals
- Sales Letters
- Slogan Development
- Social Media Profiles
- Trade Magazine Features
- Web Copy
- White Papers
If you're a business writer, what type of business writing do you like to focus on most? If you're considering business writing, which of these example services would you be most likely to offer? Why? Share your thoughts in the comments.
Jennifer Mattern is a professional blogger, freelance business writer, and indie author. She began writing for clients in 1999 and started her first blog in 2004.
She owns 3 Beat Media - a publishing and client services company which operates All Indie Writers as well as several other websites and blogs including The Busy Author's Guide and BizAmmo. Jenn comes from a background in online PR and social media consulting, having owned a small PR firm for several years before choosing to pursue a full-time writing and publishing career.
Jenn also writes fiction under multiple pen names in the areas of children's fiction, mysteries, and horror fiction. Jenn is an active member of the Horror Writers Association (HWA) and currently serves as the organization's Assistant Coordinator of Promotions and Social Media.
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