3 Month Blogging Challenge: The Pre-launch

on April 16, 2014 in Blogging
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Sign me up.It's time for another update on my prep work for my three month blogging challenge. In my last update I shared some background info on what I called the pre-pre-launch phase. That involved registering the new domain (which I'll finally share today), setting up the base WordPress installation, and taking care of design customizations.

Normally those are things I can knock out in a day or two, so that "phase" wouldn't even exist. It would be rolled into my typical pre-launch period, where I focus on initial content development and pre-launch marketing. That's where I am now.

What Will the Pre-Launch Phase Involve?

Here are some of the things I'll be working on between now and my target launch date.

  • I can finally share some background on the site, including it's name and domain (see below).
  • I can start sharing the email opt-in form for anyone interested in subscribing to the blog, getting the subscribers-only freebies that will be released, etc.
  • I will go from the content planning phase into more content development. I've already started fleshing out some of the initial posts, but this is where much of my time will go.
  • I'll start promoting the new project more actively through my social networking accounts (I've decided to use my existing accounts instead of creating completely new branded ones for the new blog).
  • I'll finish all copywriting that needs to be complete at launch time (About page, opt-in landing page, home page copy, etc.).
  • I'll flesh out my marketing plan more thoroughly for the post-launch period.
  • I will reach out to more of my colleagues, connections, and others I'd like to try to get feedback from for one particular feature of the site.

That target launch date is May 1st by the way.

I bumped it back from the original April 15th date due to the big WordPress core update due this week. I didn't want to risk launching right before that only to have updates cause problems. The idea of spending my launch period cleaning up new compatibility problems instead of marketing the new site and creating new content (which is what happened right after the big rebranding of this site) doesn't appeal to me.

About the New Blog

All I've told you so far is that the new blog will in some way cover the marketing industry. Let's change that.

A little bit of this.

If you've been a reader of this site for a while (even before it became All Indie Writers), you know that I'm a big fan of combining personal anecdotes and tutorials. You probably also know that I like to release new resources periodically to help you build a more successful writing business. You can expect plenty of those tutorials and resources on the new site as well.

A little bit of that.

Those of you who have known me for years might remember my now-retired PR and social media blog, NakedPR.com. Running that blog was an amazing experience. It took off incredibly fast, and it basically took on a life of its own. It was fun. And it was full of attitude (much like this blog before I went way too soft). Some of my goals there were to expose the slimier PR strategies I was sick of and call bullshit when I saw it. It was about being an antidote to the perpetual echo chamber.

Think of this new blog as a cross between those -- the resources and tutorials of All Indie Writers and the zero bullshit tolerance of NakedPR. And we'll have some fun along the way.

Want to know more? Let's get to it.

The Bad Marketing Blog

The Basics

If it isn't already obvious enough, the new blog is called The Bad Marketing Blog. You'll be able to find it at BadMarketingBlog.com.

You can't access the site yet. But you're welcome to visit anyway and sign up for the email newsletter (or do it below). I'll send out a pre-launch notice and you'll be able to stay on top of new posts via email after the launch. Subscribers will also have exclusive access to all freebies I release through The Bad Marketing Blog, the first of which will release around the launch date. Plus, you'll get special discounts on any premium e-books and e-courses which will be released soon after.

Here's an early look at the homepage for the new blog. I went with a static-style homepage where I can promote things beyond the blog content, but still it features the latest posts near the bottom. There's a separate blog page for the "normal" blog feed to display.  The copy you see here is not the final copy for the page. Some is just roughed in for now, but most is filler used in laying out the page. The homepage is the last page I plan to finish copy for, as what I choose to feature here on launch day is still subject to change. The blog posts you see here are just All Indie Writers posts pulled in for the formatting. I haven't transferred new posts into this WordPress installation yet and didn't want to give away any specific post content early.

The Bad Marketing Blog Homepage

The Content

What ultimately killed NakedPR was its narrow focus. It was already a bit awkward bringing social media issues into a blog on the PR industry, not because they weren't related but because a lot of the social media problems I came across really fell under the marketing umbrella more than public relations. When I decided to stop consulting in those areas, it didn't make sense to keep the blog going (though I tried for quite a while).

The Bad Marketing Blog is designed to be more general in nature. That gives me the freedom to talk about all issues related to marketing, as well as those often confused with marketing (like PR). Here are some examples of the things I'll cover on the new blog:

  • Copywriting
  • Social media marketing
  • Public relations
  • Content marketing
  • Email Marketing
  • Search Engine Marketing (SEO/SEM)

That's just a start.

You can get a feel for what most content will feel like in this screenshot. It shows the single post page (again, using an All Indie Writers article as filler content until I transfer the new posts in closer to launch day).

The Bad Marketing Blog Post Page

That should give you a better idea of what to expect from The Bad Marketing Blog, what I've been working on so far for this challenge, and what's still to come. If you have any questions, don't hesitate to ask.

Thanks for sharing!
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Jennifer Mattern is a professional blogger, freelance business writer, and indie author. She began writing for clients in 1999 and started her first blog in 2004.

She owns 3 Beat Media - a publishing and client services company which operates All Indie Writers as well as several other websites and blogs including The Busy Author's Guide and BizAmmo. Jenn comes from a background in online PR and social media consulting, having owned a small PR firm for several years before choosing to pursue a full-time writing and publishing career.

Jenn also writes fiction under multiple pen names in the areas of children's fiction, mysteries, and horror fiction. Jenn is an active member of the Horror Writers Association (HWA) and currently serves as the organization's Assistant Coordinator of Promotions and Social Media.

14 Comments

  1. Lori April 16, 2014 Reply

    I am so freakin’ excited about the Bad Marketing Blog! What a great idea, Jenn!

  2. John Soares April 16, 2014 Reply

    The anticipation is building! I really like the concept Jenn, and I’ll be watching to see how it all turns out.
    John Soares recently posted…The Power of a Small Website for House-Sitting WritersMy Profile

  3. KeriLynn Engel April 16, 2014 Reply

    Looking good! Just signed up :) I like the logo- did you outsource it or design it yourself?
    KeriLynn Engel recently posted…5 Signs You Need a Freelance Blogger For Your BusinessMy Profile

  4. Cathy Miller April 16, 2014 Reply

    I can’t wait!! Guess I have to. :-)
    Cathy Miller recently posted…Social Media Pill-Popping MentalityMy Profile

    • Author
      Jennifer Mattern April 16, 2014 Reply

      Not too much longer at least. :) I see WP did get their 3.9 upgrade out as planned today, so I’ll be able to update this site and that one next week (after I give it a few days to monitor support forums for compatibility issues with my plugins). Once I get past that and any possible problems, it should smoother sailing. :)

  5. Sharon Hurley Hall April 16, 2014 Reply

    Really looking forward to this, Jenn. I am sure it will be awesome!
    Sharon Hurley Hall recently posted…Writers, Are You Looking After Your Mental Health?My Profile

  6. Amandah April 17, 2014 Reply

    Great idea Jenn!

    I’m amazed how you found the time to add another blog. I’ve been struggling to write for my blogs since I took on a large writing project. And it’s not stopping, which is a good thing. :) I’ll have to sit down and come up with a plan of action.
    Amandah recently posted…How to Choose the Right Social Media Network without Pulling Your Hair OutMy Profile

    • Author
      Jennifer Mattern April 17, 2014 Reply

      It’s a challenge, for sure. But well worth it. :)

      It’s amazing how even simple tweaks can increase your productivity. You’ll figure out how to balance everything you want to squeeze in I’m sure. :)

  7. Paula April 17, 2014 Reply

    Not only do I love the idea for the new blog, but I’m learning a lot from your 3-month challenge.
    Paula recently posted…Say Cheese!My Profile

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