When you make cold calls as a freelance writer, you should expect to be the one doing most of the talking. However, any conversation has the potential to quickly turn. In other words, you may find yourself answering questions at some point during the call.
If you have somebody asking you questions, it is safe to say that they are interested in what you have to offer. Whether or not you actually land a new client may depend on the way that you answer any inquiries. Here are three that you should expect to be thrown at you from time to time:
1. How much do you charge? Hands down, this is the question that I receive most often. Unfortunately, it can be very difficult to answer. Unless you are supplied with exact specifications for a particular project, you should shy away from offering a solid number. Instead, give an estimate or let the prospect know that you can email a quote after discussing a project in further detail.
2. Can you send samples of your work? The answer to this question should always be the same: yes! This gives you the chance to obtain the prospect’s email address. On top of this, you get the chance to show off your writing skills.
3. Can we continue this conversation in the near future? Some prospects will ask a few questions just to get a feel for you. From there, he or she will ask to setup another time to continue the conversation. Make sure you are always open to this. Also, try to settle on a time before you hang up the phone. It is better if you agree to call the client at the specified time, as opposed to the other way around.
When it comes to cold calling, be ready to ask and answer questions.