3 Reasons to Conduct a Blog Content Audit

on January 28, 2013 in Blogging

Previously we've talked about what blog content audits are and how you can create a simple blog content audit spreadsheet to make the process easier. But why would you want to take on this potentially huge project in the first place?

Let's look at three good reasons you might choose to conduct your own blog content audit. A content audit lets you:

1. Fix problems that turn readers away.

One of the biggest perks of a blog content audit is that it requires you to physically look at every post on your site in some way. That means you'll see what your readers are seeing, and you can fix problems that might drive them away from your site. For example, you might find and fix:

  • Serious spelling and grammatical errors from your earlier blogging days;
  • Formatting problems that resulted from previous design changes;
  • Broken links that leave readers lost.

2. Plan future content.

There is no better way to plan your future content strategy than to know what you already have. Once you have your blog content inventory, you can identify holes and fill them.

Do some keyword research to see what your readers are looking for, and use your blog content audit to figure out if you're filling those needs. If you aren't yet, then you immediately know what content you should focus on creating.

3. Increase traffic and engagement.

A blog content audit also gives you an opportunity to grow your blog readership. For example, you might use it as an opportunity to better optimize your old posts for search engines, so you can drive more targeted traffic to your blog.

Want to remove these ads? Login or register now.

Another option is to focus on reader engagement (how often people share and comment on your content). A blog content audit also lets you review this type of success or failure of older posts.

What do your most shared or most commented posts have in common? An audit helps you figure that out so you can do the same with posts you write in the future.

Why else might you or other bloggers choose to conduct a blog content audit? If you made that decision for other reasons, tell us about them in the comments.

Thanks for sharing!
Tweet about this on TwitterGoogle+Share on FacebookPin on PinterestShare on LinkedIn
Short URL: http://3bm.co/WIgKsr
The following two tabs change content below.

Jennifer Mattern is a professional blogger, freelance business writer, and indie author. Through her company, 3 Beat Media, she operates All Indie Writers, NakedPR.com, BizAmmo.com, and numerous other blogs.

Jenn has over 15 years experience writing for others, over 11 years experience in blogging, and 9 years experience in indie e-book publishing. She is an Active member of the Horror Writers Association.

Subscribe to the All Indie Writers newsletter to get personal updates from Jenn in your inbox.


  1. Anne Wayman January 29, 2013 Reply

    I need to do it for those reasons and because I no longer even know what I have…

    • Jennifer Mattern January 29, 2013 Reply

      lol An excellent reason Anne! 🙂 I’m amazed at some of the old posts I come across that I’d completely forgotten about. I’ve been meaning to add some of our best posts to our About page at All Freelance Writing, and when I’m finished with this process I’ll finally know what those are. 🙂

  2. Lori January 29, 2013 Reply

    Love this idea, Jenn. I’ve seen such fluctuation in my blog traffic, and I’d love to be able to measure what’s working and what isn’t.

    • Jennifer Mattern February 4, 2013 Reply

      Just don’t discount some of your older posts because they’re not your biggest traffic bringers. Some of my best were hidden deep in the archives. The problem wasn’t the content so much as the optimization and lack of promotion on my part.

Add comment

By using this comment form you agree to the site's Comment Policies.

Leave a Reply

Your email address will not be published. Required fields are marked *