30 Day Marketing Bootcamp for Freelance Writers – Day 20

on October 2, 2009 in Marketing, News & Updates
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Today we'll embark on your next big project (and your last within the scope of this bootcamp). You've done a good job so far in laying the foundation for your writer platform. You've reached out to new people in your network. You've built (or improved) your professional website. You've created a short free e-book to help you build your authority status. You've possibly guest posted on blogs, and should have commented on several others (for links, traffic, and to make other niche bloggers aware of you by participating in the conversation). You come up with other freebies ideas and hopefully have released at least one.

Now you're going to create another informational product, but this time it's one you're going to sell.

Background

Why bother selling an informational product like an e-book? To be honest, it's not necessary. But that said, it can be a nice addition to your writer platform. Not only will you be giving away information for free, but you'll be showing that your information is worth something because of your credentials by selling more detailed information.

Ideally you'll create a paid e-book that's a sort of extension of your free e-book or report already released (giving better, more detailed information). This is because then you'll be able to use that freebie to generate leads and sales for the paid product.

And of course, it never hurts to add a new income stream!

Exercises

  1. Brainstorm a few ideas for more detailed information products you could release, based on the topic you chose for your previous freebie. Ask yourself "will people actually pay for this information?" When you find one they'd be willing to pay for (members of your target market that is), you have a winner. Make sure it's a topic that can fill 15-20 pages of actual body content in a 20-25 page e-book.
  2. Outline your idea. Just like with your freebie, this outline will be the basis for your table of contents.
  3. Brainstorm some title ideas. Come up with a working title. You can always change it later.
  4. Set up your document and title page.
  5. Set up your license / legal / copyright page.
  6. Set up and write your About the Author page.

Next week we'll pick up and take your outline into drafting the body (that's the majority of what you'll do next week), and then your intro, conclusion, and the release of the product.

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