30 Day Marketing Bootcamp for Freelance Writers – Day 26

on October 13, 2009 in Marketing, News & Updates

Congratulations on your progress so far. If you've been following along, you've come a long way in a short time on your new e-book project. You'll have a new income stream working for you before you know it! Your content is written. Now it's time to clean things up. Let's get to it.


  1. You should have relatively fresh eyes now. Put them to use and give your e-book a solid read-through. Fix any spelling or grammatical errors. Adjust any formatting that doesn't look quite right. Fill in holes. Improve transitions. Do whatever needs to be done to make that e-book draft look more like a finished product you'd be proud to release. Not interested in editing it yourself? Then get a trusted (and unbiased) colleague to help or hire someone.
  2. Do it again. This time read it aloud. You'll catch more errors and awkward phrases that way.
  3. Now that you have your formatting set, go back to your table of contents and plug in your final page numbers.
  4. Go through the body text and add any in-content links needed (such as linking to an addenda page). You should be able to use a bookmark feature of your word processing program to do this.
  5. Make sure page numbers, your title, your name, and any other relevant information is present in the header and / or footer. Don't bother adding hyperlinks here as it's highly unlikely you'll find software that will keep them in the .pdf conversion anyway. If you must have a URL, type it out.
  6. Convert your file to .pdf. If you don't have access to .pdf conversions tools you can use OpenOffice (although I find that if you wrote the document in Word sometimes it will screw up your formatting). Better yet, try the free online version of Primo PDF -- just upload your document, enter your email address, and they'll convert it (body links included) and email it to you within minutes.

Tomorrow we'll start thinking about how to sell and market your new project.

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Jennifer Mattern is a professional blogger, freelance business writer, and indie author. She began writing for clients in 1999 and started her first blog in 2004.

She owns 3 Beat Media - a publishing and client services company which operates All Indie Writers as well as several other websites and blogs including The Busy Author's Guide and BizAmmo. Jenn comes from a background in online PR and social media consulting, having owned a small PR firm for several years before choosing to pursue a full-time writing and publishing career.

Jenn also writes fiction under multiple pen names in the areas of children's fiction, mysteries, and horror fiction. Jenn is an active member of the Horror Writers Association (HWA) and currently serves as the organization's Assistant Coordinator of Promotions and Social Media.

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The 30 Day Marketing Boot Camp for Freelance Writers


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