You're just about finished with our 30 day marketing bootcamp. Congratulations for hanging in there! And as of today you are finished with the final big aspect -- your paid e-book. It's been written, edited, converted, and set up for distribution and payments. Now you just have to announce the release. Let's do that!
- Write a press release to announce the launch of your new product. Be sure to emphasize your credentials and anything that might make your e-book timely if possible. If you need help writing or formatting a press release, you can use my free e-book Press Releases Made Easy to help you out.
- Distribute your press release. You can use a free press release distribution site like PR.com, or if you want live links you can use a low cost option like WebWire.com. Don't forget you should also manually distribute your press release to relevant bloggers, your local newspaper, and any other relevant sources you can think of (just make sure they're truly relevant -- bloggers and journalists hate spam as much as you do!).
- If you have your own blog in the niche announce the e-book launch there. Also add banner ads directing people to your e-book on your blog or professional site as you deem appropriate.
- Add a link to your sales page on your social networking profiles. Add it to your forum signatures where you're allowed to. And announce the launch on Twitter if you use it.
- Email a handful of reputable people in your niche. Offer them a free copy of the e-book in exchange for an honest review. If they like it, they might recommend it to their readers.
- If you have an email newsletter, send out an announcement and pitch to your subscribers.
While these things will give you a decent launch push for your new project, remember that marketing doesn't stop after one day. You might want to consider paid advertisements, soliciting more reviews, adding the link to blog comments, etc. as you engage with your network over the next few weeks to months.
Tomorrow we'll close out the bootcamp by evaluating what you've done with your 30 days and we'll try to get you on a better path for moving forward with your platform building efforts. Just as you can't market your e-book for one day and forget about it, you can't stop working on your platform just because this initial push is over. The bootcamp was designed to get you going and to help you build a foundation for your platform. It's up to you to maintain your visibility moving forward. Tommorrow we'll talk about how you can do that.
Jennifer Mattern is a professional blogger, freelance business writer, and indie author. She began writing for clients in 1999 and started her first blog in 2004.
She owns 3 Beat Media - a publishing and client services company which operates All Indie Writers as well as several other websites and blogs including The Busy Author's Guide and BizAmmo. Jenn comes from a background in online PR and social media consulting, having owned a small PR firm for several years before choosing to pursue a full-time writing and publishing career.
Jenn also writes fiction under multiple pen names in the areas of children's fiction, mysteries, and horror fiction. Jenn is an active member of the Horror Writers Association (HWA) and currently serves as the organization's Assistant Coordinator of Promotions and Social Media.
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