You've done a good bit of work in the marketing bootcamp series already, so today I'm going to take it easy on you (just don't get used to it!). You're just going to read an article, go through a formula to set your own freelance writing rates, and then compare those rates to the target market you chose previously (to determine if they'll realistically pay your rates, or if you need to refine your market a bit before we get heavy into platform-building next week).
It's important that your freelance writing rates mesh with your target market. Why? Because they have to be able to, and willing to, pay you! Simple, right? A common mistake writers make is to obsess over low paying clients. Guess what. If they can't afford you, they're not your target market, and they're not worth the time of day as far as you should be concerned professionally. Get over it. It's time to move on to bigger and better things.
- Read my post on All Freelance Writing: Setting Freelance Writing Rates the Right Way.
- Use that guide to crunch some numbers and set your own writing rates (or find out why your current rates might be holding you back).
- When you've figured out the rates you should be charging, compare them to some of the research you did yesterday. Are those rates in line with the competition you discovered? Are the clients you listed likely to be able to afford you? If not, it's time to find another market (go back to yesterday's steps and see where you went wrong - you probably won't have to change the target as much as you think).
That's it for today! The next few days over the long weekend will be easier ones to get us geared up and good to go for getting your professional site online (our big project for you in the coming week).
Jennifer Mattern is a professional blogger, freelance business writer, and indie author. She began writing for clients in 1999 and started her first blog in 2004.
She owns 3 Beat Media - a publishing and client services company which operates All Indie Writers as well as several other websites and blogs including The Busy Author's Guide and BizAmmo. Jenn comes from a background in online PR and social media consulting, having owned a small PR firm for several years before choosing to pursue a full-time writing and publishing career.
Jenn also writes fiction under multiple pen names in the areas of children's fiction, mysteries, and horror fiction. Jenn is an active member of the Horror Writers Association (HWA) and currently serves as the organization's Assistant Coordinator of Promotions and Social Media.
Latest posts by Jennifer Mattern (see all)
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- Book Marketing Timeline: From Pre-launch to Post-launch - October 16, 2014
- Free Book Marketing Plan Outline - October 15, 2014
- Book Marketing Plans: Keep Market Research Simple - October 14, 2014