30 Day Marketing Bootcamp for Freelance Writers – Day 9

on September 14, 2009 in Marketing, News & Updates
7
0

If you've followed along with the marketing bootcamp series for freelance writers over the last week or so, you should now have a fully-functioning professional website. Congratulations! But now that you have one, how do you get potential clients to see it? That's what we'll start with today with some simple initial link building / networking.

Background

The goal today is a simple one -- let your existing network know about your new business website. These are the places where you've already spent time getting to know colleagues and members of your target market. Unfortunately these networks won't lead to gigs if no one knows exactly what you offer. It's time to help them find out!

Exercises

  1. You have one easy exercise today. You're going to add a link to your professional website to at least TEN existing networking sites. That does not mean leaving your link as a comment on someone else's blog, in directories, or in sites owned and managed by someone else. You should have some level of control over the links and what's associated with them. Here are some examples to get you started:
    • Forum signatures (don't spam forums by starting threads or making posts just to link to your site)
    • Your social networking profiles (LinkedIn, MySpace, Facebook, or niche networks)
    • Your Twitter account (announce that your new site was just launched and link to it)
    • A niche blog you already run
    • A niche Squidoo lens or similar kind of page you set up

Find 10 places where you can add your link (ideally on a permanent basis and where it will get some actual relevant views). If you don't have any of these networking options available, now is the time to create some profiles -- but by all means do not waste your time creating one on every site you can. Be choosey about it, because they'll all take time investments. It's a great time to goin targeted niche communities where your potential buyers might hang out though. Tomorrow we'll talk about using blog comments and blog posts to get the attention of your target market.

If you chose to include a blog with your professional site, you have another (long-running) exercise. Aim for at least three blog posts every week. It's not so much that that's the "right" number of posts, but rather that you need to get into the regular habit of posting and you need to get some content built up in your archives if you want to get the most benefit out of search engine traffic (and we'll be talking about basic SEO for your blog and site later this week).

Thanks for sharing!
Tweet about this on TwitterGoogle+Share on FacebookPin on PinterestShare on LinkedInBuffer this pageShare on RedditShare on StumbleUponEmail to someone
Short URL: http://3bm.co/np5lsN

Advertisement

7 Comments

  1. Matt Willard September 15, 2009 Reply

    Good thing I was already a major forum hound before this! Blogs are a different story, though, so Day 10 will require a bit more effort. At this point, the tricky measure here is balance, and I have a feeling things are gonna get real tricky, real soon!

  2. Jennifer Mattern September 15, 2009 Reply

    Nah. You’ll be fine. :) I find a simple daily checklist is enough to remind me to do the little things like that. And it’s not too bad once you get into the habit. I’m having people do 10 blog comments today for example (for day 10), but it’s not something that has to be done daily. You could set aside a 30-60 minute period one day a week and do it all then for example, or you can just set up your feed reader and comment as you find posts you want to read. Just one of those things you have to get into the habit of doing.

  3. Matt Willard September 15, 2009 Reply

    That’s good to hear. I don’t think I can handle daily work like that, on top of all the other stuff that has to be done. Every so often is perfect.

  4. Jennifer Mattern September 15, 2009 Reply

    Well trust me. When you get to the point where these things mean you can stop looking for work (because it’s finding you), you’ll see it’s well worth it. Look at it this way, you can do this stuff or troll job boards all day as methods of getting gigs. If you’re into writing query after query and applying for all of those jobs, getting your hopes up over nothing half the time, more power to you. But I’ll take kicking back with some coffee, reading a few blogs, and posting some comments on the interesting blog posts any day. ;) Tough w/ the initial time investment, but in the end you’ll spend less time trying to find gigs this way (being able to majorly ease up after a few months) compared to the constant grind of applying.

  5. Jennifer Mattern September 15, 2009 Reply

    I find an easy way to do these kinds of things is to lump them in with checking email, forum replies, etc. first thing in the morning. This way it also stops the blog work from being an on and off distraction throughout the day.

  6. Matt Willard September 15, 2009 Reply

    Jenn, I am your eager student and I open my mind to what you have to offer me. I will act on all the advice you offer, and I am looking forward to where it leads.

  7. Jennifer Mattern September 15, 2009 Reply

    That comment made me feel really old. LOL

Add comment

By using this comment form you agree to the site's Comment Policies.

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Current ye@r *

CommentLuv badge