The 30 Day Marketing Boot Camp for Freelance Writers

41 Types of Content to Promote Your Business

on June 18, 2014 in Marketing & PR, Writers' Resources

41 Types of Content

For this week's new resource, let's turn our attention to promoting your writing business. Whether that means promoting your freelance writing services, marketing a book, or growing your blog, there are numerous ways you can turn to other types of writing to promote your work.

To point you in the right direction, here are 41 types of content and copywriting you can turn to when you need new promotional ideas, or in fleshing out your overall content strategy.

Audio / Video

1. Animation
2. Podcasts
3. Videos


1. Charts and Graphs
2. Comics / Cartoons
3. Illustrations / Drawings
4. Infographics
5. Photographs

Social Media

1. Blog Posts
2. Pinterest Boards
3. Social Media Profiles
4. Tweets


1. E-courses
2. Interviews
3. Surveys
4. Testimonials
5. Webinars


1. Cheat Sheets
2. E-books
3. Slideshows / Presentations
4. Templates
5. Worksheets


1. Help Desk / FAQs
2. Product Manuals
3. Reports
4. White Papers


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1. Backgrounders
2. Brochures
3. Case Studies
4. Newsletters
5. Lists
6. Reviews

News / PR

1. Media Advisories
2. Media Kits
3. Op-Eds
4. Press Releases
5. Public Service Announcements (PSAs)


1. Ad Copy
2. Email Marketing Campaigns
3. Product Descriptions
4. Sales Pages

You can download a .pdf version below to print out and keep in your idea file.

Download (PDF, 68KB)

Do you have other examples of content or copy not included here? Leave a comment to share any additional suggestions.

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Jennifer Mattern is a professional blogger, freelance business writer, and indie author. Through her company, 3 Beat Media, she operates All Indie Writers,,, and numerous other blogs.

Jenn has over 15 years experience writing for others, over 11 years experience in blogging, and 9 years experience in indie e-book publishing. She is an Active member of the Horror Writers Association.

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  1. Yo Prinzel
    Yo Prinzel June 19, 2014 Reply

    You’re putting out a ton of great resources this summer. Can’t wait until I have time to really dig in!

  2. Anne Wayman June 19, 2014 Reply

    yikes… I’ll link to this for sure, thanks Jenn

  3. Author
    Jennifer Mattern June 19, 2014 Reply

    Thanks ladies. 🙂

  4. Sagar nandwani June 24, 2014 Reply

    Data and knowledge are power This is true for any business effort, online or offline, paid or unpaid. Despite the recent Google (not provided) update, online media is still the most trackable marketing channel available. Taking advantage of free resources like Google Analytics and using them to their full capacity will take your content efforts to a level you’ve never known was possible.

  5. steve June 26, 2014 Reply

    That sums up the list of ways to promote online. A good strategy should try to cover most of those 41 outlets. Thanks for the list.

    • Author
      Jennifer Mattern June 26, 2014 Reply

      You’re welcome Steve. The key, as with most things, is to choose the options that make the most sense for your business. So focus on content types that are most likely to reach and influence your specific target market, and don’t waste time and resources on things that won’t get that job done.

  6. Kostas July 15, 2014 Reply

    Thanks, this is a really comprehensive list Jennifer! I’ve recently started paying more attention to using graphic elements to promote my posts, especially infographics.

    • Author
      Jennifer Mattern July 15, 2014 Reply

      Same here — though I’ve focused a bit more on images specific to social media promotion. I’ll likely put more emphasis on Pinterest in coming weeks, as I’m making it a bigger part of my story-mapping process on the fiction side of my business. 🙂

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