For this week's new resource, let's turn our attention to promoting your writing business. Whether that means promoting your freelance writing services, marketing a book, or growing your blog, there are numerous ways you can turn to other types of writing to promote your work.
To point you in the right direction, here are 41 types of content and copywriting you can turn to when you need new promotional ideas, or in fleshing out your overall content strategy.
Audio / Video
1. Charts and Graphs
2. Comics / Cartoons
3. Illustrations / Drawings
1. Blog Posts
2. Pinterest Boards
3. Social Media Profiles
1. Cheat Sheets
3. Slideshows / Presentations
1. Help Desk / FAQs
2. Product Manuals
4. White Papers
3. Case Studies
News / PR
1. Media Advisories
2. Media Kits
4. Press Releases
5. Public Service Announcements (PSAs)
1. Ad Copy
2. Email Marketing Campaigns
3. Product Descriptions
4. Sales Pages
You can download a .pdf version below to print out and keep in your idea file.
Do you have other examples of content or copy not included here? Leave a comment to share any additional suggestions.
Jennifer Mattern is a professional blogger, freelance business writer, and indie author. She began writing for clients in 1999 and started her first blog in 2004.
She owns 3 Beat Media - a publishing and client services company which operates All Indie Writers as well as several other websites and blogs including The Busy Author's Guide and BizAmmo. Jenn comes from a background in online PR and social media consulting, having owned a small PR firm for several years before choosing to pursue a full-time writing and publishing career.
Jenn also writes fiction under multiple pen names in the areas of children's fiction, mysteries, and horror fiction. Jenn is an active member of the Horror Writers Association (HWA) and currently serves as the organization's Assistant Coordinator of Promotions and Social Media.
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