In my recent book marketing plan series I shared a book marketing plan outline. One element of that outline involved marketing and PR tactics to support your larger promotional strategy. These are the specific things you'll do to promote your book and your visibility as an author.

While I'm working on a short e-book covering basic book marketing and PR tactics, I wanted to give you a starter list -- a menu of tools and tactics that you can choose from to create the perfect book marketing recipe for your next book launch.

Here are 71 book marketing and PR tactics that can help you spread the word about your book and get it into the hands of more readers. You can download a one-page .pdf version for free at the end of this post.

  1. Advertisements
  2. Affiliate Programs
  3. Ancillary Products
  4. Article Marketing
  5. Assemble Your Own Networking Group
  6. Author Blog
  7. Author Bio
  8. Author Videos
  9. Awards
  10. Back Cover Copy
  11. Become an Expert / Authority Source
  12. Blog Comments
  13. Blog Tours
  14. Book Blog / Series Blog
  15. Book Blurbs From Notable Sources
  16. Book Festivals
  17. Book Signings
  18. Book Trailers
  19. Bookmarks
  20. Bundles
  21. Business Cards
  22. Character Blogs
  23. Contests
  24. Courses
  25. Cover Design
  26. Create a Special Day / Week / Month
  27. Discount / Promo Codes
  28. Donate Books
  29. Email Lists
  30. Email Signatures
  31. Excerpts
  32. Freebies
  33. Games / Interactive Features
  34. Guest Posts
  35. Handouts
  36. Host Guest Bloggers
  37. Host Special Events
  38. Infographics
  39. Interviews
  40. Join Professional Organizations
  41. Join Relevant Forums
  42. Join Social Media Groups
  43. Launch Party
  44. Link to Similar Authors
  45. Live Readings
  46. Look for Unexpected Markets
  47. Media Kit
  48. "Merch" Related to Your Book
  49. Mobile Apps
  50. Partner With Charities
  51. Partner With Other Authors
  52. Partner With Other Types of Artists
  53. Podcasts
  54. Postcards
  55. Posters / Display Signs
  56. Presentations / Slideshare
  57. Press Releases
  58. Publish Research / Reports
  59. Q&A Sites -- Answer related questions.
  60. Radio Tours
  61. Seek Reviews
  62. SEO
  63. Series Branding
  64. Short Fiction as a Lead-in to a Novel
  65. Social Bookmarking Sites
  66. Social Media Profiles
  67. Social Media Updates
  68. Speaking Engagements
  69. Sponsor a Cause or Event
  70. Thank You Notes
  71. Webinars

Download 71 Book Marketing Plan Tactics

(Note: Book and author blogs were combined in the .pdf version which is why only 70 tactics are shown there.)


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This list is just a starting place. There are many other options, so you should always be able to find book marketing tactics you're comfortable with. I'll expand upon this list, and give more details about each of these promotional options, in an upcoming e-book as a part of my Busy Author's Guide series on book marketing.

In the meantime, leave a comment here to tell me about your favorite book marketing tactics, or consider registering to join the free All Indie Writers community to ask your book marketing questions in the forums.

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Jennifer Mattern is a professional blogger, freelance business writer, and indie author. She runs numerous websites & blogs including All Indie Writers, NakedPR.com, and BizAmmo.com.

Jenn has 18 years experience writing for others, around 13 years experience in blogging, and over 10 years experience in indie e-book publishing. She is also an Active member of the Horror Writers Association.

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