Today I asked another freelance writer who designed her logo, because every time I see it I think about how much I love it. Not too far down the road, I'll need some logo work done, so I figured I'd take a look at the designer's site to see if they'd be a good match. One problem though -- they don't list their rates.
As a buyer, I hate that. No, I don't want to take time out of my day to request a custom quote. No, I don't want you emailing me to pitch your services. And no, I definitely do not want to give you my phone number so you can call me to do the same thing! When I visit a freelancer's site because I'm interested in hiring them, I expect to find some very specific things:
- A list of the services they provide
- At least a general range of what they charge
- Some examples of past work in a portfolio
If you don't give me those three things, I generally won't waste my time. I'll leave your site and go find someone else who does give me the information I need.
Rates are the biggest issue with me. I don't like it when potential clients contact me about my writing services when they can't afford me anyway (it wastes time for both of us), so I post my rates. They know immediately whether or not my work fits within their budget, and that knocks out one possible battle. I want the same as a buyer. If you're way out of my range, I simply won't contact you. I'll keep looking. If you give me a range that suits my needs (or a specific price depending on the type of work), then I'll contact you ready to fork over some dough to get the work done.
There really isn't a good excuse not to publish rates. Could you imagine going to a retailer's store and having to ask for every price? Wouldn't it piss you off if prices weren't available on a store's website when you want to order? That would drive me crazy. It's no different with services.
I don't care if your rates "vary based on the project." You have some kind of range, or at least a minimum rate you charge. So publish something! Give me "most projects fall between $xxx and $yyyy" or "prices start at $xx." I don't even care if the range is somewhat broad. It still gives me an idea of what it might cost me, how you value your work, and how you fare in prices against the competition (who I'm probably also researching at the same time).
I really don't get it. Why are some freelancers so against publishing rates? I've heard the argument that they can't be flexible if they do, but that's not true. I've already given two examples of how you can have it both ways. So seriously, what it is? I'd love to hear your thoughts.
Like this? Please spread the word.
Jennifer Mattern is a professional blogger, freelance business writer, and indie author. She began writing for clients in 1999 and started her first blog in 2004.
She owns 3 Beat Media -- a publishing and client services company which operates All Indie Writers as well as several other websites and blogs including The Busy Author's Guide and BizAmmo. Jenn comes from a background in online PR and social media consulting, having owned a small PR firm for several years before choosing to pursue a full-time writing and publishing career.
Jenn also writes fiction under multiple pen names in the areas of children's fiction, mysteries, and horror fiction. Jenn is an active member of the Horror Writers Association (HWA) and currently serves as the organization's Assistant Coordinator of Promotions and Social Media.
Latest posts by Jennifer Mattern (see all)
- WordPress for Writers: Tips, Tricks, Plugins, and Hacks – Part 2 - March 8, 2014
- WordPress for Writers: Tips, Tricks, Plugins, and Hacks – Part 1 - March 6, 2014
- Math for Freelance Writers: Why Numbers Matter in Your Writing Career - March 5, 2014
- 101 Resources for Freelance Writers - March 4, 2014
- How to Organize a Virtual Book Tour Without Breaking the Time Bank - March 3, 2014