Recently we talked about outlining your writing career. Basically it's about focusing on long-term goals which will ultimately shape your short-term plans (like your weekly to-do list). We talked about how this kind of career outline can benefit writers of all types including authors, bloggers, and freelance writers.

After that, I came up with my own three year publishing plan specifically for books and e-books (some of which I've made good progress on already and some of which I've been wanting to start). Here's how I did it.

  • I made a list of all projects or series I wanted to pursue during that three-year period.
  • I came up with an estimate for completing each draft based on how many working days I have per month and how many hours I can devote to my own publishing projects each of those days.
  • I laid out the next three years in three-month groups.
  • I grouped projects in a logical way that would give me both diversity in my work and a steady publishing schedule for any series involved.

While I won't share the details of specific projects here, I'll give you a couple of examples.

July - September 2012

During these three months I'm finishing my primary edits on The Query-Free Freelancer book and writing a short e-book to be released through All Freelance Writing.

More specifically, I'm spending July on basic edits and proofreading (which is coming along nicely). August will involve new interviews and research for expansions in the book (because I've already decided to cut a lot out and add new sections). And September will involve putting that new and edited work together into an official second draft that I can send out for professional editing.

October - December 2012

These three months will be similar to the previous three months. But instead of doing a draft of my nonfiction book, I'll be writing the full first draft of the first book in my new murder mystery series under one of my pen names. Technically this book was already started, but I lost some important edits during a hard drive crash a while back (somehow my flash drive was also corrupted), and it completely threw me. So I put it on the shelf until I got through some of that general "life stuff" like the move and the wedding. I'm excited to jump back in full force.

This period I'll also tackle another short e-book for All Freelance Writing, covering the two I hoped to release by year's end. I'll work on the novel for the full three months, and the short e-book will take approximately one month. During this time I'll also have the Query-Free Freelancer draft off for professional editing and I'll work with other contractors on other publication preparations.

January - March 2013

Things pick up a lot in the New Year. I'll devote more time to my own projects then, and pushing out books in two additional series. These will be much shorter works, targeting younger audiences.


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During this time, I'll write the first full novel under another of my pen names. This will be in a completely different genre. I've already written about 90% of a screenplay for this story. But I decided it would better suit the novel format, so I'll be re-writing and adapting what I have.

I'll also develop the first in a line of ancillary products for my murder mystery series during this time. And I'll draft two of the shorter books I mentioned -- one getting about two months of my time and the other being drafted during the third month.

Moving Forward

After that, it's really a matter of alternating projects in three month blocks. The mystery series is set up for two drafts per year, along with the ancillary products during alternating periods. The other genre's novels are scheduled in at one per year. One of the smaller series is also set for one draft per year. And the other (the shortest children's books) are set for one draft per three-month block.

I know it can sound like a lot, but they're all scheduled with extra padding worked in to account for delays. And edits and other publication issues are also being scheduled in and / or outsourced depending on the project.

I'd like to put together a similar long-term plan for my Web development and blogging projects, but I'll probably hold off on that to see how these first three months go. If the schedule works out well, I'll have a better idea of how much time I can put into the Web-based work. And if not, then I'll be able to tweak things before committing myself to another set of self-imposed deadlines.

What about you? Have you put together a long-term career or publishing outline yet? Do you plan to, or is it not your style? Why? If you have, I'd love to hear how you came up with your plan and what you do to stick with it.

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Jennifer Mattern is a professional blogger, freelance business writer, and indie author. She runs numerous websites & blogs including All Indie Writers, NakedPR.com, and BizAmmo.com.

Jenn has over 17 years experience writing for others, around 12 years experience in blogging, and about a decade of experience in indie e-book publishing. She is also an Active member of the Horror Writers Association.

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