I used to be an online PR and social media specialist. I ran my own firm. I ran a blog covering those issues at NakedPR.com. It did remarkably well in the niche. But when I quit PR consulting to focus on the writing side of things full-time, I decided not to continue regularly blogging there. Almost a year ago the blog was officially retired.
While I no longer consult in public relations issues, I'm still quite heavily involved with social media -- branding new social media sites for clients, managing their Twitter accounts, working as a professional blogger, Web publishing and blogging on my own, etc. I decided quite a while ago that I wanted to relaunch NakedPR. The problem was that, no matter how strong that brand was, it was too focused on the PR side of things. And I wanted to move the primary focus to the social media side where I could incorporate not only PR issues but also marketing, social media as a business model, and more.
So I decided the only option for relaunching NakedPR was to rebrand the site. Now that is complete and the site has relaunched at its new home -- SocialRealist.com. The style will be very similar to that of NakedPR in that it'll be a blog dedicated to getting away from the Kool-aid crowd and looking into more serious issues of social media and why popular opinions of social media tools can be precisely what lead to their demise (covered on another social media blog I write for recently, discussing the recurring social media lifecycle). It will be about keeping ourselves safe while staying networked. It will be about using social media to build and grow businesses without falling into a "me too!" line of thinking -- being able to really stand out. It will be about becoming true influencers rather than popularity whores. And it will be about making sense of social media in each of our lives, no matter what we want to get from it.
I hope you'll stop by and give it a read sometime. Other than the introduction to the new brand, the first post will talk about social media's role in extreme cyber-bullying, how things are different from when I was in school (which really wasn't all that long ago), and what I really think of people who would use social media tools in that way. If you have social media questions or want to see me talk about specific social media related topics there (such as how different issues apply to freelancers), as always feel free to let me know. You can reach me here, there in the comments, or at email@example.com.
Note: NakedPR is still currently a live site archive, but will be redirected to its new home later this week (still hashing out some hierarchy concerns before doing the massive redirect list).
Jennifer Mattern is a professional blogger, freelance business writer, and indie author. She began writing for clients in 1999 and started her first blog in 2004.
She owns 3 Beat Media - a publishing and client services company which operates All Indie Writers as well as several other websites and blogs including The Busy Author's Guide and BizAmmo. Jenn comes from a background in online PR and social media consulting, having owned a small PR firm for several years before choosing to pursue a full-time writing and publishing career.
Jenn also writes fiction under multiple pen names in the areas of children's fiction, mysteries, and horror fiction. Jenn is an active member of the Horror Writers Association (HWA) and currently serves as the organization's Assistant Coordinator of Promotions and Social Media.
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