Announcing A Book Marketing Resource for Busy Authors

on January 22, 2014 in Book Marketing & PR

Just a quick announcement today:

I launched a new resource for authors at

The site currently contains a book marketing blog, and it will serve as the home for a new Busy Author's Guide e-book series covering book marketing and author PR strategies for busy authors.

Who is For

If you've ever wished you could spend more time writing and less time marketing your books, is for you.

The Busy Author's Guide to Building an Author Platform: Build a Community, Connect with Fans, and Sell More Books

The Busy Author's Guide to Building an Author Platform: Build a Community, Connect with Fans, and Sell More Books

The Busy Author's Guide e-books and blog will teach indie and traditional authors alike about better marketing -- from simplifying market research and marketing plan development to finding ways to promote yourself and your books more effectively and efficiently.


This doesn't mean I'll stop covering book marketing here at All Indie Writers. What you find at this site is more focused specifically on indies. What you'll find at is written for authors of all types and based around upcoming e-book topics.

The first e-book, scheduled for release by the end of February, will cover author platforms from why you need one to how you can build a customized platform that continually helps you bring in book sales.

From the Blog

To kick things off, check out the first several posts on the blog:

I hope you'll stop by and check out the site. And as always, if there is something specific you'd like to see or specific questions you have, don't hesitate to let me know.

Thanks for sharing!
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Jennifer Mattern is a professional blogger, freelance business writer, and indie author. She began writing for clients in 1999 and started her first blog in 2004.

She owns 3 Beat Media - a publishing and client services company which operates All Indie Writers as well as several other websites and blogs including The Busy Author's Guide and BizAmmo. Jenn comes from a background in online PR and social media consulting, having owned a small PR firm for several years before choosing to pursue a full-time writing and publishing career.

Jenn also writes fiction under multiple pen names in the areas of children's fiction, mysteries, and horror fiction. Jenn is an active member of the Horror Writers Association (HWA) and currently serves as the organization's Assistant Coordinator of Promotions and Social Media.


  1. Amandah January 23, 2014 Reply


    For some reason, I’ve been struggling with building my author platform. I can’t tweet or post to Facebook; I stare at the status update area.
    Amandah recently posted…Comment on 10 Quick Tips About Content Writing by Amandah BlackwellMy Profile

    • Author
      Jennifer Mattern January 23, 2014 Reply

      Personally I don’t use Facebook so I won’t give you advice on that one. But with Twitter, why not start by sharing resources you’ve enjoyed (assuming you think your Twitter followers — or those you hope will become your Twitter followers — will also enjoy them)? I usually start with Feedly, where I find writing-related content that might be worth sharing. If I see something I like, I share it. I generally go through my feeds once per day and schedule the shares throughout the day, leaving responses and other more personal updates for real-time posting. You can schedule through Twitter directly, tools like Hootsuite and Tweetdeck, or using a tool like Buffer. :)

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