Let’s go over some common components of the author (or book) media kit. While most of these will work for a hard copy media kit / press kit, let’s focus on online author media kits (those in newsroom formats on your website or downloadable .pdf files).
Author Media Kit Components – Essential
- Author bio
- Published book list (titles, cover images, brief summary, ISBN, etc.)
- Media contact info (who journalists should contact with questions or interview requests)
- Social media contact info for the author (Twitter account, LinkedIn profile, etc. where members of the media can get the latest news and updates or network with the author)
- Author photo (high resolution)
- Past press mentions, interview credits, etc.
- Endorsements / testimonials from people the media will care about
- Latest press release (maybe a news release for your latest book launch, an upcoming speaking engagement, etc. – in an online newsroom format you might even include a page with a full news release archive)
Optional (but Nice) Author Media Kit Components
- More detailed book info (especially if you have a new release)
- Suggested interview questions (not all journalists who want to interview you will read all of your books or fully understand everything you were hoping to convey – include example questions they could ask you during an author interview which they can tailor to their own audience)
- Frequently asked questions (if you’re asked the same questions constantly include them, and your answers, in the media kit to save everyone time)
- An excerpt from one or more of your books
- Sales figures (especially for past books)
- Info on your target market / readers (Who reads your books? Who buys your books? Why? This info helps a journalist, blogger, or other potential interviewer know if you appeal to their own target audience.)
Do you include other elements in your author or book media kit? Do you have multimedia elements like archived video and audio interviews? Do you have a media-centric blog included? Leave your ideas or tips in the comments below.
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Jennifer Mattern is a professional blogger, freelance business writer, and indie author. She began writing for clients in 1999 and started her first blog in 2004.
She owns 3 Beat Media -- a publishing and client services company which operates All Indie Writers as well as several other websites and blogs including The Busy Author's Guide and BizAmmo. Jenn comes from a background in online PR and social media consulting, having owned a small PR firm for several years before choosing to pursue a full-time writing and publishing career.
Jenn also writes fiction under multiple pen names in the areas of children's fiction, mysteries, and horror fiction. Jenn is an active member of the Horror Writers Association (HWA) and currently serves as the organization's Assistant Coordinator of Promotions and Social Media.
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