• Branding Tips for Writers (Podcast)

    By Jennifer Mattern on March 27, 2015
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    The latest episode of the writing podcast is up. This episode is all about branding for writers. It covers: Basic branding tips for writers Copyright concerns over sharing excerpts to your book to generate reader interest A tool to help you come up with better, brandable domain names for your professional website or blog View the show notes or listen […]
  • Recommended: Write Better, Faster by Monica Leonelle

    By Jennifer Mattern on March 25, 2015
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    You know me. I'm a bit of a productivity junkie, always looking for ways to get more work done in less time. So it should be no surprise that an e-book like Write Better, Faster: How to Triple Your Writing Speed and Write More Every Day, by Monica Leonelle would catch my attention. (And no, I wasn't asked to review it, […]
  • Quick Tip: Create Custom WordPress Sidebars for Categories or Pages

    By Jennifer Mattern on March 24, 2015
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    Many bloggers set up a single sidebar and then include that sidebar on every page of their blogs. But what happens if you have categories that would benefit from different sidebar content, or pages on your blog where you'd like a custom sidebar? Maybe you want to place hand-picked affiliate ads, or you want to promote different books on different […]
  • Reader Question: Grammar, Second Languages, and Book Soundtracks

    By Jennifer Mattern on March 23, 2015
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    We have an interesting question for authors this week from an anonymous reader who created a soundtrack for their upcoming book. This is a topic that's been on my mind recently as I was looking into BookTrack and also happened across an Amazon Prime music playlist featuring classical music for reading. While I've used soundtracks to help me write stories, listening to soundtracks […]
  • Weekend Reading: Pinterest for Writers

    By Jennifer Mattern on March 22, 2015
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    While it might sound strange, one of the best social networks for writers might also be the most visually oriented. Yes, I'm talking about Pinterest. Even though Pinterest doesn't revolve around your writing itself, it offers a lot of opportunities bloggers and authors, in particular, shouldn't pass up. So in this week's "weekend reading" roundup, let's take a look at a few […]
  • Distribute Your Book Launch Press Release the Right Way

    By Jennifer Mattern on March 22, 2015
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    Earlier this week we looked at ways you can write a better book launch press release. But what you do with that finished release is just as important as how it's written. So today I'd like to share a few press release distribution tips for authors -- things you can do to help your announcement get more attention, without being immediately dismissed. […]
  • The Bloom Email Opt-In Plugin: Pros and Cons

    By Jennifer Mattern on March 19, 2015
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    I've been a customer of Elegant Themes for years, using their themes on several of my smaller sites and blogs. I loved their recent social media plugin, Monarch, which I use on my small business blog. And I was rather excited about their launch this week of Bloom, their new email opt-in plugin. While I was excited to test it […]
  • Quick Tip: Don’t Blow Your Book Launch Press Release

    By Jennifer Mattern on March 17, 2015
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    If there's one public relations tool that authors (and just about everyone else for that matter) gets wrong, it's the press release. I see ignorant bloggers claiming "the press release is dead" all the time. They're usually the ones who have used them wrong for years. In some circles they've become synonymous with "spam." But thankfully the press release isn't […]
  • Reader Question: How Much Should Freelance Writers Charge?

    By Jennifer Mattern on March 16, 2015
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    When you're just getting started as a freelance writer, the issue of rates can be a tricky one. How much should you charge? Should you bill hourly, per word, per project, or under some other rate structure? Should rates vary depending on the type of project? Today's reader question is along these lines. This new freelancer, who asked not to […]
  • Weekend Reading: Writer’s Block

    By Jennifer Mattern on March 13, 2015
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    Ah, writer's block -- the writer's nemesis. I'll let you in on a little secret. I don't really believe in writer's block. It's not a "thing." It's an excuse. It's an excuse I've used, but that doesn't make it any more of a thing. I'm never short on ideas. So when I claim to feel "blocked" it means something a bit different. […]