• Where Should You Spend Your Book Marketing Budget?

    By Jennifer Mattern on March 6, 2015
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    As an indie author, you'll find plenty of people and companies that would happily try to part you from your money, all in the name of book marketing or publicity. But, again as an indie, you might have a limited book marketing budget to work with. So where should you spend it? This topic came up in the forum in […]
  • Turn Your Blog Posts Into an E-book With the Anthologize WordPress Plugin

    By Jennifer Mattern on March 5, 2015
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    Did you know that you can turn your old blog posts into a .pdf e-book you can sell or give away to help build your email list? Right within WordPress? At least with the Anthologize plugin you can. This plugin lets you choose key blog posts and then group them into e-book sections before exporting. Now, it's not a perfect […]
  • Quick Tip: Move Scrivener Documents to Word

    By Jennifer Mattern on March 3, 2015
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    This week's quick tip comes from a question I received from Cathy Miller (my most recent guest co-host for the writers' podcast). Cathy's thinking about making the move to Scrivener for freelance writing projects. But she'd heard from another writer that Scrivener projects don't convert to Word well, especially when tables are involved. And most clients expect projects delivered in […]
  • 5 Things to Consider When Choosing a Freelance Writing Niche

    By Jennifer Mattern on March 3, 2015
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    It's no secret to experienced freelance writers that having a specialty can simplify marketing and lead to much higher paying gigs. , especially those in higher-end pro level markets. It's your specialized knowledge that lets them help clients brand themselves as authorities in their fields. Now some freelance pros specialize in types of writing rather than topics, or niches, such as an […]
  • Weekend Reading: Character Development for Writers

    By Jennifer Mattern on March 1, 2015
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    Our weekend reading collection is coming a bit late this week. But better late than never, right? This week's posts and resources are for authors trying to develop new characters for their fiction. We'll kick things off with a checklist-style post to help you get to know your new characters, then get character development advice from Virginia Woolf, and finally […]
  • Reader Question: When Should Indie Authors Publish a Second Book?

    By Jennifer Mattern on February 26, 2015
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    Last week, a question from Sunayna Prasad came in about building a fan base and how it affects series publishing. Basically, she wanted to know if she should publish the second book in her new series right away, or if she should wait until she has more fans or readers of the first. Here's her question: "I am writing a […]
  • 15 Ways to Repurpose Your Content – Get the Full Report

    By Jennifer Mattern on February 25, 2015
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    Earlier this week I shared 15 ways you can repurpose your blog content to reach a broader audience and make your archives continue to work for you. And, as mentioned in that post, I planned to repurpose it as a short report, going into more detail about each idea presented. That report is now available for newsletter subscribers. If you'd like a […]
  • Quick Tip: Make Sure Your Author Blog Reaches the Right Readers

    By Jennifer Mattern on February 24, 2015
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    Your author blog can be an important, and effective, book marketing tool. But I've seen countless authors complain that blogging isn't worth their time, only to discover that they're going about it in the wrong way. One of the biggest issues I've seen is that authors aren't targeting the right readers with their blogs. And if you don't reach the […]
  • Get More Out of Your Blog by Repurposing Blog Content

    By Jennifer Mattern on February 23, 2015
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    Recently you might have noticed that I've been adding audio versions to some All Indie Writers blog posts. One example is "Gamification: Make Freelance Writing More Fun." Not only can new visitors read the original post, but they can choose to listen if that's what they prefer. And now they have another option: a condensed version in a SlideShare presentation. […]
  • Weekend Reading: Writing Effective Calls to Action

    By Jennifer Mattern on February 20, 2015
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    Last weekend we took a look at resources to help you write email marketing copy. This week let's stick to the overall copywriting theme but narrow down our focus to calls to action. Here are three resources that can help you when designing or writing effective calls to action for your blog, freelance writing projects, or other marketing copy. Enjoy! The […]