Blogging

  • Bad Pitching and Bitching: Should Journalists Expose Bad PR Pitches?

    By Jennifer Mattern on January 28, 2015
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    This post was originally published on NakedPR.com (my now-retired blog featuring commentary on PR and social media issues). While I'm considering reviving my Naked PR brand this year, I'm considering taking it in a slightly different direction -- back to its roots. In the meantime, I'm moving most of the original content to other sites I own, saving only a […]
  • Weekend Reading: Content Marketing Tips and Tools

    By Jennifer Mattern on January 23, 2015
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    This weekend, let's focus on content marketing tips and and tools for writers. Whether you're using content marketing to promote your blog, book, or freelance writing business, you're bound to learn something new from at least one of these three resources. Enjoy! Content Marketing Tips: Sage Advice from World Class Writers By Jimmy Rodela at SocialMediaToday.com This post compiles content marketing […]
  • The Easy Editorial Calendar Template for Bloggers

    By Jennifer Mattern on January 14, 2015
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    It's no secret that I usually have a lot going on as a writer. I run quite a few blogs of my own. I take on freelance writing projects for clients. I write nonfiction e-books. And I'm working on much more fiction this year as well. As a result, one of the biggest questions I get from colleagues in my […]
  • The 30 Day Marketing Challenge for Writers (Free Tracker)

    By Jennifer Mattern on January 7, 2015
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    The New Year is a great time to tackle a new writing challenge. So I've added one to the collection over in the All Indie Writers forums -- a 30 day marketing challenge. The goal of this challenge is to do something to market your writing every day for 30 days. That could mean promoting your freelance writing services. It […]
  • Quick Tip: Take Control of Your WordPress Revisions

    By Jennifer Mattern on December 23, 2014
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    If you've been blogging with WordPress for a while, you probably know that WordPress saves several revisions of your posts as you create or edit them. These revision backups are saved when you save drafts or update live posts. WordPress revisions can come in handy if you made changes you aren't happy with or if you accidentally delete something from […]
  • Targeting and Pitching Bloggers: With Pro Blogger Darren Rowse

    By Jennifer Mattern on December 17, 2014
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    This post is the second in a two-part series with Darren Rowse of ProBlogger.net. This was originally published on May 6, 2008 on my now-retired public relations blog, NakedPR.com. That blog is being completely dismantled while I re-evaluate plans for the brand, with key content being preserved on other blogs I own. While this post was originally written for a target […]
  • Quick Tips: Prepare Early for a Successful New Year

    By Jennifer Mattern on December 16, 2014
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    The New Year will be here before you know it, and there's no time like the present to prepare for it. Recently I shared three things to do this December to close out the current year. For this week's quick tips, let's expand upon that with some easy things you can do now that will have you ready to hit […]
  • Bloggers vs Journalists: With Pro Blogger, Darren Rowse

    By Jennifer Mattern on December 15, 2014
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    This post is the first in a two-part series with Darren Rowse of ProBlogger.net. This was originally published on May 1, 2008 on my now-retired public relations blog, NakedPR.com. That blog is being completely dismantled while I re-evaluate plans for the brand, with key content being preserved on other blogs I own. While this post was originally written for a […]
  • Free HTML Cheat Sheet for Writers and Bloggers

    By Jennifer Mattern on September 24, 2014
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    For this week's resource for writers, I've updated and re-released an oldie but goodie -- my HTML cheat sheet for freelance writers and bloggers. The cheat sheet used to come with my now-retired e-book, The Web Writer's Guide, which was released back in 2008. The new version will be available for free permanently in the All Indie Writers Resources Collection. This download includes […]
  • Quick Tip: Use Google Webmaster Tools for Your Writer Website or Blog

    By Jennifer Mattern on September 16, 2014
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    Readers and colleagues often come to me with questions about problems they're having with their websites or blogs. In some cases, such as sudden search engine ranking issues or site indexing problems, one of the first things I tend to ask them is to check Google Webmaster Tools. That's when I sometimes get the mind-blowing responses of "What's that?" or "I […]