• An Open Letter on Trust, “Experts,” and Blogging

    By Jennifer Mattern on June 22, 2016
    *Note* This post and podcast episode contain explicit language, as regulars will know pretty much all rants here do. If you don't want to read / listen to that, skip this one. Bloggers. Readers. Friends. We need to talk. Do you know what I love about All Indie Writers readers, including you? You're out there carving your own path, pursuing […]
  • 3 Month Blogging Challenge: The Pre-Launch Plan

    By Jennifer Mattern on June 21, 2016
    When announcing the current three-month blogging challenge where I'll report on progress and stats for a brand new site launch, I mentioned the three-month clock wouldn't start until launch. But that doesn't mean nothing's happening. A lot of pre-launch work goes in on the backend before a new blog launch, and today I'm going to share that plan (plus a […]
  • Get an Inside Look at My Blog Launch Process

    By Jennifer Mattern on June 17, 2016
    You were asked to vote on my next big writing challenge or experiment, and boy did you come through. I'll be honest. I didn't expect much voting given how difficult it was to pull initial ideas out of you. But vote you did. I didn't think we'd hit 50 responses by the end of the day Friday. Instead, you doubled that […]
  • Journalists & PR Pros Go Head-to-Head

    By Jennifer Mattern on June 14, 2016
    Journalists. Public relations professionals. Frenemies of the highest order. No doubt you've seen journalists and bloggers complain about bad PR pitches. You may have even seen them here (like this lazy pitch from Upwork). Despite the tendency of writers to call out PR folks, the truth is many of us need them. We need their clients and employers as sources for stories. […]
  • 10 Reasons Your Guest Post Pitches Get Ignored

    By Jennifer Mattern on February 25, 2016
    Every week I receive dozens of guest post pitches across all of my blogs, and it's not uncommon for that to creep over 100 in a week (and those are just the ones making it past my inbox filters; imagine how many bigger blogs must have to sort through). Yet I respond to less than 10% of those pitches. Even […]
  • February Writing Challenge: 30 Blog Posts in 30 (er, 29) Days

    By Jennifer Mattern on February 1, 2016
    When I shared my 2016 goals with you previously, I mentioned pursuing a variety of challenges. That includes taking on the monthly writing challenges featured in the All Indie Writers forum. For February, let's focus on getting our blogs off to a good start for the year. This is normally a 30 blog posts in 30 days challenge (the challenge […]
  • How to Use Books (and Amazon) to Find Great Blog Post Ideas

    By Jennifer Mattern on September 8, 2015
    When you work on your blog's editorial calendar (or even a more general list of blog post ideas), do you ever feel stuck? While there are plenty of headline template lists and blog post idea lists available, and I've even provided some here, sometimes you just don't know what to write about. I'll let you in on a little secret. […]
  • Quick Tip for Bloggers: Use Notepad ++

    By Jennifer Mattern on September 1, 2015
    I was contacted several days ago by a fellow freelance writer and blogger. He was having problems on his WordPress site where his theme was no longer compatible with the WordPress core. It caused elements of his site to disappear. Another colleague pointed him in my direction, and thankfully I was able to find a patch. The problem? The patch was […]
  • Quick Tip: Write Blog Posts Faster with Formatting Shortcuts

    By Jennifer Mattern on August 25, 2015
    WordPress 4.3 was recently released, and if you haven't upgraded yet you should. It has a great new feature for writers, helping you write blog posts faster while spending less time formatting your content. When we talked about using Scrivener for blogging, I shared a free Markdown cheat sheet with you. Markdown lets you use simple formatting shortcuts as you […]
  • Quick Tip: Stop Manually Inserting Ads Into Blog Posts

    By Jennifer Mattern on August 11, 2015
    If you run a blog as an income stream, chances are that you've at least tried to earn some advertising revenue. But managing ads on your blog can involve a big time investment. Fortunately you don't have to manually insert ad code in every blog post. Occasionally this makes sense, like when you want to insert an affiliate ad that's relevant only […]