Blog Content Marketing

  • Quick Tip: Promote Your Writing With a Monthly Marketing Calendar

    By Jennifer Mattern on July 8, 2014
    Here's a quick tip about how you can more effectively promote your writing every month, whether that means marketing your freelance writing services, your books, or your blogs. Use a monthly marketing calendar. What's the Point of a Monthly Marketing Calendar? A monthly marketing calendar gives you an easy way to keep all of your marketing information on one handy […]
  • Inbound vs Outbound Content Marketing for Your Blog

    By Jennifer Mattern on February 6, 2013
    As a blogger, you're already used to creating content on a regular basis. That makes content marketing an ideal option for promoting your blog, increasing traffic, and growing your readership. Today let's talk about the two different kinds of content marketing -- inbound content marketing and outbound content marketing -- and which makes more sense for blog promotion. Outbound vs […]
  • What is Content Marketing and Why Should You Care?

    By Jennifer Mattern on October 18, 2012
    Have you heard the phrase "content marketing" before but wondered how it applies to you as a blogger? After all, you're already focused on content every time you write a blog post. Why should you worry about it beyond that, and how can it affect your blog marketing? Let's take an introductory look at content marketing strategies and why they're […]