Blog Content Marketing

  • Inbound vs Outbound Content Marketing for Your Blog

    By Jennifer Mattern on February 6, 2013
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    As a blogger, you're already used to creating content on a regular basis. That makes content marketing an ideal option for promoting your blog, increasing traffic, and growing your readership. Today let's talk about the two different kinds of content marketing -- inbound content marketing and outbound content marketing -- and which makes more sense for blog promotion. Outbound vs […]
  • What is Content Marketing and Why Should You Care?

    By Jennifer Mattern on October 18, 2012
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    Have you heard the phrase "content marketing" before but wondered how it applies to you as a blogger? After all, you're already focused on content every time you write a blog post. Why should you worry about it beyond that, and how can it affect your blog marketing? Let's take an introductory look at content marketing strategies and why they're […]