Blog Content Marketing

  • Ways Bloggers Can Minimize the Impact of Being on Skeazy Pitch Lists (Podcast)

    By Jennifer Mattern on June 12, 2015
      The latest episode of the All Indie Writers Podcast is now live. As promised in my last post's comments, it includes an extension of the Elance / Upwork fiasco with their lame blogger relations attempt. Then I move on to offer a few tips to bloggers who are tired of finding themselves on these lists. Also in this episode: […]
  • Get More Out of Your Blog by Repurposing Blog Content

    By Jennifer Mattern on February 23, 2015
    Recently you might have noticed that I've been adding audio versions to some All Indie Writers blog posts. One example is "Gamification: Make Freelance Writing More Fun." Not only can new visitors read the original post, but they can choose to listen if that's what they prefer. And now they have another option: a condensed version in a SlideShare presentation. […]
  • Weekend Reading: Content Marketing Tips and Tools

    By Jennifer Mattern on January 23, 2015
    This weekend, let's focus on content marketing tips and and tools for writers. Whether you're using content marketing to promote your blog, book, or freelance writing business, you're bound to learn something new from at least one of these three resources. Enjoy! Content Marketing Tips: Sage Advice from World Class Writers By Jimmy Rodela at This post compiles content marketing […]
  • The 30 Day Marketing Challenge for Writers (Free Tracker)

    By Jennifer Mattern on January 7, 2015
    The New Year is a great time to tackle a new writing challenge. So I've added one to the collection over in the All Indie Writers forums -- a 30 day marketing challenge. The goal of this challenge is to do something to market your writing every day for 30 days. That could mean promoting your freelance writing services. It […]
  • Quick Tip: Promote Your Writing With a Monthly Marketing Calendar

    By Jennifer Mattern on July 8, 2014
    Here's a quick tip about how you can more effectively promote your writing every month, whether that means marketing your freelance writing services, your books, or your blogs. Use a monthly marketing calendar. What's the Point of a Monthly Marketing Calendar? A monthly marketing calendar gives you an easy way to keep all of your marketing information on one handy […]
  • Inbound vs Outbound Content Marketing for Your Blog

    By Jennifer Mattern on February 6, 2013
    As a blogger, you're already used to creating content on a regular basis. That makes content marketing an ideal option for promoting your blog, increasing traffic, and growing your readership. Today let's talk about the two different kinds of content marketing -- inbound content marketing and outbound content marketing -- and which makes more sense for blog promotion. Outbound vs […]
  • What is Content Marketing and Why Should You Care?

    By Jennifer Mattern on October 18, 2012
    Have you heard the phrase "content marketing" before but wondered how it applies to you as a blogger? After all, you're already focused on content every time you write a blog post. Why should you worry about it beyond that, and how can it affect your blog marketing? Let's take an introductory look at content marketing strategies and why they're […]