Blog Content Strategy

  • Discover the 6 Essential Variables to the “Blogging Better” Formula

    By Alicia Rades on February 21, 2014
    When you graduated high school, you jumped for joy not because you were glad you made it, but because you thought you’d never have to learn another mathematical equation again. The Pythagorean Theorem? Forget about it! But there’s one formula you can’t pass up as a blogger: C(D+E+F)A+B Confused? Let’s break it down and look at each variable. A: A […]
  • 3 Reasons to Conduct a Blog Content Audit

    By Jennifer Mattern on January 28, 2013
    Previously we've talked about what blog content audits are and how you can create a simple blog content audit spreadsheet to make the process easier. But why would you want to take on this potentially huge project in the first place? Let's look at three good reasons you might choose to conduct your own blog content audit. A content audit […]
  • How to Create a Simple Blog Content Audit Spreadsheet

    By Jennifer Mattern on October 12, 2012
    Recently we talked about the basics of blog content audits. In the comments, Joanna Haugen asked about using spreadsheets to track your plans and progress as you go through the content audit process. I promised a simple tutorial on creating one, and that's what you'll find here. Export Your WordPress Data The first thing you'll want to do is export […]
  • What is a Blog Content Audit?

    By Jennifer Mattern on September 17, 2012
    Running a successful blog isn't only about the new content you create. It's also about your archived blog posts. Moving forward with strong content is always important. But if you want to improve your blog content strategy, increase traffic and give readers what they really want, you should start with a blog content audit. What is a Blog Content Audit? […]