Blog Content Strategy

  • 41 Types of Content to Promote Your Business

    By Jennifer Mattern on June 18, 2014
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    For this week's new resource, let's turn our attention to promoting your writing business. Whether that means promoting your freelance writing services, marketing a book, or growing your blog, there are numerous ways you can turn to other types of writing to promote your work. To point you in the right direction, here are 41 types of content and copywriting you can […]
  • Quick Tip: Use a Blog Editorial Calendar

    By Jennifer Mattern on June 17, 2014
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    Whether you manage one blog or many, content planning can become overwhelming at times. A simple tool to help with your content strategy is a blog editorial calendar. My old editorial calendars focused on monthly topics, but I didn't go much further than that. They were meant to be rough guides to help me focus my blog posts around important […]
  • Free Scrivener Template for Managing Multiple Blogs

    By Jennifer Mattern on May 7, 2014
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    Recently I wrote about my decision to move to Scrivener for blogging. I also released a free scrivener template for bloggers that allows you to easily manage a single blog as its own project. But personally, I use Scrivener to manage multiple blogs, and I manage them all from a single project file so I can see all of my […]
  • Avoid These Mistakes and Make Your Blog Content Go Viral

    By Jennifer Mattern on May 2, 2014
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    Have you ever wondered why some bloggers' content seems to go viral while yours is hardly shared at all? If so, here's a bit of light reading for you this weekend, courtesy of WhoIsHostingThis.com (a site I frequently recommend as a tool for tracking down and dealing with content thieves). This infographic covers some common mistakes bloggers make. If you […]
  • Free Scrivener Template for Bloggers: Manage a Single Blog

    By Jennifer Mattern on May 1, 2014
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    Recently I shared some of the reasons I now use Scrivener for blogging. In the comments on that post I promised to look into creating a simple template you can use. Today I’d like to share that Scrivener blogging template with you. About the Scrivener Blogging Template This simple template was designed to be used in managing your content strategy […]
  • Discover the 6 Essential Variables to the “Blogging Better” Formula

    By Alicia Rades on February 21, 2014
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    When you graduated high school, you jumped for joy not because you were glad you made it, but because you thought you’d never have to learn another mathematical equation again. The Pythagorean Theorem? Forget about it! But there’s one formula you can’t pass up as a blogger: C(D+E+F)A+B Confused? Let’s break it down and look at each variable. A: A […]
  • 3 Reasons to Conduct a Blog Content Audit

    By Jennifer Mattern on January 28, 2013
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    Previously we've talked about what blog content audits are and how you can create a simple blog content audit spreadsheet to make the process easier. But why would you want to take on this potentially huge project in the first place? Let's look at three good reasons you might choose to conduct your own blog content audit. A content audit […]
  • How to Create a Simple Blog Content Audit Spreadsheet

    By Jennifer Mattern on October 12, 2012
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    Recently we talked about the basics of blog content audits. In the comments, Joanna Haugen asked about using spreadsheets to track your plans and progress as you go through the content audit process. I promised a simple tutorial on creating one, and that's what you'll find here. Export Your WordPress Data The first thing you'll want to do is export […]
  • What is a Blog Content Audit?

    By Jennifer Mattern on September 17, 2012
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    Running a successful blog isn't only about the new content you create. It's also about your archived blog posts. Moving forward with strong content is always important. But if you want to improve your blog content strategy, increase traffic and give readers what they really want, you should start with a blog content audit. What is a Blog Content Audit? […]