Blog Content Strategy

  • Quick Tip: Keep Blog Post Ideas Coming by Writing a Series

    By Jennifer Mattern on July 7, 2015
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    Recently we looked at eight blog post ideas you can fall back on if you suddenly aren't sure what to write about on your blog. Today I have another tip along those lines -- something you can do on a regular basis to make idea generation a bit easier. This week's quick tip for bloggers is to write post series […]
  • Quick Tip: Add Static Content to Your Blog’s Homepage

    By Jennifer Mattern on May 5, 2015
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    Last week I suggested adding your latest blog content to your writer website's homepage. That might make this week's quick tip sound a little strange. But this one is for bloggers: Consider adding static content to your blog's homepage. In last week's post we were looking at freelance writer websites and author websites, where the blog is an add-on and […]
  • 3 Ways to Build Flexibility Into Your Blog’s Editorial Calendar

    By Jennifer Mattern on February 2, 2015
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    This isn't the post I planned to publish today. This month's blog editorial plan just began, and already I'm off-track. As mentioned over the weekend, I've been dealing with the aftermath of a minor plumbing disaster. And my husband and I have had contractors in and out of our house for the better part of two days. Sometimes things come […]
  • The Easy Editorial Calendar Template for Bloggers

    By Jennifer Mattern on January 14, 2015
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    It's no secret that I usually have a lot going on as a writer. I run quite a few blogs of my own. I take on freelance writing projects for clients. I write nonfiction e-books. And I'm working on much more fiction this year as well. As a result, one of the biggest questions I get from colleagues in my […]
  • 41 Types of Content to Promote Your Business

    By Jennifer Mattern on June 18, 2014
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    For this week's new resource, let's turn our attention to promoting your writing business. Whether that means promoting your freelance writing services, marketing a book, or growing your blog, there are numerous ways you can turn to other types of writing to promote your work. To point you in the right direction, here are 41 types of content and copywriting you can […]
  • Quick Tip: Use a Blog Editorial Calendar

    By Jennifer Mattern on June 17, 2014
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    Whether you manage one blog or many, content planning can become overwhelming at times. A simple tool to help with your content strategy is a blog editorial calendar. My old editorial calendars focused on monthly topics, but I didn't go much further than that. They were meant to be rough guides to help me focus my blog posts around important […]
  • Free Scrivener Template for Managing Multiple Blogs

    By Jennifer Mattern on May 7, 2014
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    Recently I wrote about my decision to move to Scrivener for blogging. I also released a free scrivener template for bloggers that allows you to easily manage a single blog as its own project. But personally, I use Scrivener to manage multiple blogs, and I manage them all from a single project file so I can see all of my […]
  • Avoid These Mistakes and Make Your Blog Content Go Viral

    By Jennifer Mattern on May 2, 2014
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    Have you ever wondered why some bloggers' content seems to go viral while yours is hardly shared at all? If so, here's a bit of light reading for you this weekend, courtesy of WhoIsHostingThis.com (a site I frequently recommend as a tool for tracking down and dealing with content thieves). This infographic covers some common mistakes bloggers make. If you […]
  • Free Scrivener Template for Bloggers: Manage a Single Blog

    By Jennifer Mattern on May 1, 2014
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    Recently I shared some of the reasons I now use Scrivener for blogging. In the comments on that post I promised to look into creating a simple template you can use. Today I’d like to share that Scrivener blogging template with you. About the Scrivener Blogging Template This simple template was designed to be used in managing your content strategy […]
  • Discover the 6 Essential Variables to the “Blogging Better” Formula

    By Alicia Rades on February 21, 2014
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    When you graduated high school, you jumped for joy not because you were glad you made it, but because you thought you’d never have to learn another mathematical equation again. The Pythagorean Theorem? Forget about it! But there’s one formula you can’t pass up as a blogger: C(D+E+F)A+B Confused? Let’s break it down and look at each variable. A: A […]