Blog Design

  • Quick Tip: Put Your Blog On Your Homepage

    By Jennifer Mattern on April 28, 2015
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    Do you have a blog attached to your freelance writer website or author site? If so, that's a great move because fresh content can help you improve your search engine rankings. But are you really getting the biggest bang for your blogging time? Not if you aren't sharing your blog posts on your homepage. I've talked before about my test […]
  • How to Make Your WordPress Site Mobile-Friendly Fast

    By Jennifer Mattern on April 5, 2015
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    On April 21st, just a couple of weeks away, Google is scheduled to roll out a new search algorithm update. This update focuses on mobile searches, and Google will start using mobile-friendliness as a ranking factor. What does this mean? If you get traffic from smartphones (it apparently doesn't apply to tablet searches), and if your WordPress site isn't mobile-friendly, […]
  • Quick Tip: Create Custom WordPress Sidebars for Categories or Pages

    By Jennifer Mattern on March 24, 2015
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    Many bloggers set up a single sidebar and then include that sidebar on every page of their blogs. But what happens if you have categories that would benefit from different sidebar content, or pages on your blog where you'd like a custom sidebar? Maybe you want to place hand-picked affiliate ads, or you want to promote different books on different […]
  • Weekend Reading: Build a Blog

    By Jennifer Mattern on June 7, 2014
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    For this week's Weekend Reading segment, let's look at launching new blogs, from choosing a blog design to developing your blog's content strategy. If you're thinking about starting your first blog (or a new blog in general) here are some articles and resources that might help. How to Start a Blog in 2014 -- By Pete Zaborszky at Make-a-Web-site.com How […]
  • Some Early Thoughts on WordPress 3.9

    By Jennifer Mattern on April 17, 2014
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    If you run a blog or website on WordPress, you probably know that they rolled out the next major update. WordPress 3.9 was released on April 16th. I take my time with upgrades. I have a little over 50 WordPress installations that need to be upgraded. I start with the smallest sites with the fewest plugins -- usually projects in-development. […]
  • Premium WordPress Themes for Writers

    By Jennifer Mattern on March 11, 2014
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    If you've been following my recent post series on WordPress for writers, you might have seen the question of premium themes come up. These are themes you would pay for -- ones not found in the free WordPress theme repository. They're also often more complex than free themes available. John Soares asked about these kinds of themes. I answered him […]
  • Create a Custom 404 Error Page for Your Writer Website or Blog

    By Jennifer Mattern on February 28, 2014
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    In my post "4 Elements of Effective Freelance Writing Websites," I suggested creating a custom 404 error page to help misdirected prospects find what they're looking for. A 404 error is a "page not found" error message someone sees if they try to visit an address on your site that doesn't exist. No one likes seeing an error message. So […]
  • 3 Places to Get Great WordPress Themes

    By Jennifer Mattern on June 8, 2011
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    There's no question about it. Blogging can be great for your freelance writing business. Your blog can attract clients. You can use it to create a "living" portfolio of your writing. Your blog can highlight your niche expertise. And blogging can connect you to colleagues and prospects you want in your professional network. It can also bring in direct income […]