Blog Posts

  • 5 Reasons Not to Write Blog Posts Directly in WordPress

    By Jennifer Mattern on April 24, 2014
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    All of my blogs are run in WordPress, and that’s been my blogging platform of choice since switching to it in 2006. WordPress offers fairly extensive writing and editing tools right within your site’s admin area. Over the years, I’ve written many of my blog posts directly in WordPress using these tools. That was probably a mistake. In my last […]
  • Pick Your Perfect Blog Post Schedule

    By Jennifer Mattern on March 13, 2014
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    Your blog's content strategy is about more than the type of content you plan to write. It also includes your blog post schedule -- when you post, and how often you post. Should you post daily? Just on weekdays? Once per week? Monthly? There's no right answer to cover all blogs. You have to find the right post frequency and schedule […]
  • Why You Shouldn’t Ignore Content Theft (and What You Can do About It)

    By Jennifer Mattern on February 17, 2014
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    Today Kathryn Aragon was kind enough to host a guest post from me about content theft. In it, I explain: Why freelance writers and bloggers shouldn't ignore it (and why you're crazy if you think those "free backlinks" are a good thing); How you can track down information about even the most anonymous content thieves; What you can do to […]
  • Blog Post Ideas to Fall Back On

    By Jennifer Mattern on March 4, 2013
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    Do you ever get blogger's block - feeling like you've already blogged about everything in your niche and you can't come up with new blog post ideas? I do. I'd bet most bloggers do from time to time. No matter how much you've written, you probably haven't really tapped your niche, even if it's a narrow one. So when these […]
  • Why Writing Skills Matter in Blogging

    By Jennifer Mattern on February 12, 2013
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    As a blogger, it's important that you continuously strive to improve your writing skills. While no one is expected to be perfect all the time, you'll want to focus on a few key things including: decreasing spelling and grammatical errors; making sure your writing style and language choices are appropriate for your audience; keeping your blog posts clear and concise. […]
  • How and Where to Look for Blogging Inspiration

    By Guest on January 29, 2013
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    By: Emma-Julie Fox -- A man will turn over half a library to make one book. ~ Samuel Johnson When inspiration turns elusive, writers have a hard time stringing words together. For freelancers though such dry spells can become troublesome, especially when there’s a looming deadline! So, how do you deal with these periods of no-inspiration? How to Find Blogging […]
  • Rock Your Blog With the Right Writing Style

    By Jennifer Mattern on January 21, 2013
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    While every blogger can improve their blog through better writing, "better writing" doesn't mean the same thing for every blogger. There are some common things we can all improve -- our spelling, grammar, and paragraph length for example. Beyond those basics, "better writing" largely revolves around your chosen writing style. And it's important that you choose your blog's writing style […]
  • Deleting Blog Posts: Revisiting the Issue

    By Jennifer Mattern on December 4, 2012
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    In the past, we've talked about the issue of deleting blog posts and why you shouldn't do it. Yet I've been doing a lot of that over the past couple of weeks. In light of that, I'd like to revisit the issue. My Stance on Deleting Blog Posts My general feelings on deleting blog posts haven't changed. There are good […]
  • 10 Blog Post Ideas to Beat Writer’s Block

    By Jennifer Mattern on October 9, 2012
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    Bloggers are expected to come up with fresh content ideas on a regular basis. But sometimes those ideas don't come easily. As bloggers, we're not immune from writer's block. Fortunately there's an easy way to brainstorm new blog post ideas. Start with a basic blog post type, and move on from there. While it's wonderful if you have a long […]
  • 5 Basic Blog Post Formatting Tips

    By Jennifer Mattern on October 1, 2012
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    When it comes to blogging, how your words are visually presented to the reader can be just as important as what you write. People read differently on the Web than they do in print. And your blog post formatting should reflect that. Here are five basic blog formatting tips that can help you improve your blog post presentation. 1. Use […]