Copywriting for Bloggers

  • Why Bloggers Should Care About Copywriting

    By Jennifer Mattern on February 19, 2013
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    As a blogger, you're probably well-versed in content writing. After all, that's what you do every time you write a blog post for your readers. Content is designed to inform, educate, or entertain. But it isn't the only type of writing that you might pursue. There is also copywriting. This is writing designed to sell, persuade, or otherwise influence readers. […]
  • Write a Better About Page for Your Blog

    By Jennifer Mattern on November 21, 2012
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    Have you ever visited a blog that didn't give you any background information in the form of an About page? I have. And I always find that frustrating as a new visitor. I want to know what I should expect if I invest more time in browsing that blog. Today let's talk about how you can avoid being one of these mysterious […]