Marketing

  • Weekend Reading: LinkedIn Marketing for Writers

    By Jennifer Mattern on January 16, 2015
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    This weekend let's talk about marketing your freelance writing services (or marketing your books and blogs for that matter). Specifically, let's explore LinkedIn marketing. I've put together three relatively recent resources that will hopefully help you get a handle on LinkedIn marketing. Rather than our typical "weekend reading" in this case we have one article, one infographic, and a slideshow. […]
  • Quick Tip: Make Your Freelance Writer Website a Go-To Resource for Prospects

    By Jennifer Mattern on January 13, 2015
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    Years ago, you could have a billboard-style professional website and land plenty of clients. But over time, things have changed. Now it's important that your freelance writer website serves as more than an advertisement. If you want it to attract prospects through search engines or help you build a reputation that leads directly to writing gigs, your website has to […]
  • The 30 Day Marketing Challenge for Writers (Free Tracker)

    By Jennifer Mattern on January 7, 2015
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    The New Year is a great time to tackle a new writing challenge. So I've added one to the collection over in the All Indie Writers forums -- a 30 day marketing challenge. The goal of this challenge is to do something to market your writing every day for 30 days. That could mean promoting your freelance writing services. It […]
  • Year-End Marketing Ideas for Freelance Writers

    By Jennifer Mattern on December 26, 2014
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    I hope everyone is enjoying the holidays! Just because we're nearing the end of the year, it doesn't mean you're out of time to bring in new freelance work. Whether you're looking to line-up last minute gigs or trying to schedule January's billable hours, there are plenty of things you can do to market your freelance writing services before year's […]
  • Quick Tip: Use Media Directories to Find Freelance Writing Clients

    By Jennifer Mattern on July 15, 2014
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    For this week's quick tip, I'd like to bring up an oldie but goodie -- a tip I've been passing along to freelance writers for years, coming from my background in PR. Instead of using the same writer's market lists that most other freelancers are also using, find new prospects in media directories instead.  How Media Directories Are Different Media […]
  • Quick Tip: Promote Your Writing With a Monthly Marketing Calendar

    By Jennifer Mattern on July 8, 2014
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    Here's a quick tip about how you can more effectively promote your writing every month, whether that means marketing your freelance writing services, your books, or your blogs. Use a monthly marketing calendar. What's the Point of a Monthly Marketing Calendar? A monthly marketing calendar gives you an easy way to keep all of your marketing information on one handy […]
  • The 30 Day Marketing Boot Camp 2nd Edition: Now Available

    By Jennifer Mattern on June 5, 2014
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    If you've been a reader of All Indie Writers (and previously All Freelance Writing) for a while, you know I'm a big fan of what I like to call "query-free freelancing." This is a marketing strategy that takes a different approach than traditional querying to land freelance writing gigs. Instead, it's about doing things that attract clients to you. A big part […]
  • Free Target Market Worksheet for Freelance Writers

    By Jennifer Mattern on April 6, 2014
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    Have you ever struggled to pinpoint the target market for your freelance writing services? If so, I have a free tool that might help. I decided to overhaul my old target market worksheet, previously only available to those who purchased my Web Writer's Guide e-book which is no longer available. I'm releasing the updated version as a freebie. You'll be able to […]
  • Market your Services with a Holiday Check-in

    By Chris Bibey on December 24, 2013
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    The holiday season is a great time to connect with current and past clients. No matter if you do so on the phone, via email, or even in person, this is one time of the year when you should reach out to every current and past client. While job number one is to wish them a happy holiday season, this […]
  • What Freelance Writers Can Learn From Junk Email

    By Jennifer Mattern on December 11, 2013
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    I doubt any of you are strangers to spam. My favorites, if you can call them that, are all of the terrible pitches I receive from marketing and design firms as well as other freelancers. Here are the most common I see: "Your website isn't ranking on the first page of Google," (followed by all of the reasons I need […]