Marketing

  • Turn Your Blog Posts Into an E-book With the Anthologize WordPress Plugin

    By Jennifer Mattern on March 5, 2015
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    Did you know that you can turn your old blog posts into a .pdf e-book you can sell or give away to help build your email list? Right within WordPress? At least with the Anthologize plugin you can. This plugin lets you choose key blog posts and then group them into e-book sections before exporting. Now, it's not a perfect […]
  • Quick Tip: Create More Advanced Freelance Writer Websites With WordPress Plugins

    By Jennifer Mattern on February 17, 2015
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    Your freelance writer website can be a vital tool in promoting your services, especially if you're new or if you focus on freelance writing for the web. We've talked about why you need a professional website, what your freelance writer website should include, and key elements of effective writer websites. Today let's take that a step further and look at […]
  • Weekend Reading: Email Marketing Copy

    By Jennifer Mattern on February 13, 2015
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    Whether you're interested in staying in touch with freelance writing prospects, your blog's readers, or readers of your books, having an email list is a smart idea. But what you send to your email subscribers is as important as building your list. That's what keeps subscribers interested, and it's that email marketing copy that converts casual readers into buyers, community members, or […]
  • Your USP: Stand Out From the Freelance Writing Crowd

    By Jennifer Mattern on February 4, 2015
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    If you want to move beyond low paying freelance writing jobs, you need a solid marketing strategy. Where many writers go wrong is putting all of their attention on marketing tactics -- using social networks, guest posting, or writing query letters for example. While tactics are important, you can never use them to their full potential if you don't have an underlying […]
  • Weekend Reading: LinkedIn Marketing for Writers

    By Jennifer Mattern on January 16, 2015
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    This weekend let's talk about marketing your freelance writing services (or marketing your books and blogs for that matter). Specifically, let's explore LinkedIn marketing. I've put together three relatively recent resources that will hopefully help you get a handle on LinkedIn marketing. Rather than our typical "weekend reading" in this case we have one article, one infographic, and a slideshow. […]
  • Quick Tip: Make Your Freelance Writer Website a Go-To Resource for Prospects

    By Jennifer Mattern on January 13, 2015
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    Years ago, you could have a billboard-style professional website and land plenty of clients. But over time, things have changed. Now it's important that your freelance writer website serves as more than an advertisement. If you want it to attract prospects through search engines or help you build a reputation that leads directly to writing gigs, your website has to […]
  • The 30 Day Marketing Challenge for Writers (Free Tracker)

    By Jennifer Mattern on January 7, 2015
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    The New Year is a great time to tackle a new writing challenge. So I've added one to the collection over in the All Indie Writers forums -- a 30 day marketing challenge. The goal of this challenge is to do something to market your writing every day for 30 days. That could mean promoting your freelance writing services. It […]
  • Year-End Marketing Ideas for Freelance Writers

    By Jennifer Mattern on December 26, 2014
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    I hope everyone is enjoying the holidays! Just because we're nearing the end of the year, it doesn't mean you're out of time to bring in new freelance work. Whether you're looking to line-up last minute gigs or trying to schedule January's billable hours, there are plenty of things you can do to market your freelance writing services before year's […]
  • Quick Tip: Use Media Directories to Find Freelance Writing Clients

    By Jennifer Mattern on July 15, 2014
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    For this week's quick tip, I'd like to bring up an oldie but goodie -- a tip I've been passing along to freelance writers for years, coming from my background in PR. Instead of using the same writer's market lists that most other freelancers are also using, find new prospects in media directories instead.  How Media Directories Are Different Media […]
  • Quick Tip: Promote Your Writing With a Monthly Marketing Calendar

    By Jennifer Mattern on July 8, 2014
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    Here's a quick tip about how you can more effectively promote your writing every month, whether that means marketing your freelance writing services, your books, or your blogs. Use a monthly marketing calendar. What's the Point of a Monthly Marketing Calendar? A monthly marketing calendar gives you an easy way to keep all of your marketing information on one handy […]