• This Target Market Mistake Could Cost You Money

    By Jennifer Mattern on May 4, 2015
    Is your marketing helping you reach the best freelance writing prospects? That depends on your target market and how successful you are at reaching members of that group. That's when you simply take any gig that comes along, whether or not you enjoy the work, whether or not you want your name associated with that client, and whether or not […]
  • What is a Freelance Writer Platform?

    By Jennifer Mattern on March 10, 2015
    I'm a guest today at Alicia Rades' Freelancer FAQs blog, where I answer the questions: "What is a freelance writer platform?" and "Do I need one?" If you're a new or aspiring freelance writer and those questions have ever crossed your mind, I urge you to check out the guest post. You'll find: A basic explanation of writer platforms, as […]
  • 5 Stupid Excuses Freelance Writers Make for Not Reaching Their Goals

    By Jennifer Mattern on March 9, 2015
    When you work as a freelancer, sometimes you'll struggle to reach your goals. But one of the most destructive things you can do when that happens is make excuses. Yet freelance writers makes excuses all the time to justify their lack of success in one area or another. After all, that's easier than taking responsibility and making changes. Today let's […]
  • Turn Your Blog Posts Into an E-book With the Anthologize WordPress Plugin

    By Jennifer Mattern on March 5, 2015
    Did you know that you can turn your old blog posts into a .pdf e-book you can sell or give away to help build your email list? Right within WordPress? At least with the Anthologize plugin you can. This plugin lets you choose key blog posts and then group them into e-book sections before exporting. Now, it's not a perfect […]
  • Quick Tip: Create More Advanced Freelance Writer Websites With WordPress Plugins

    By Jennifer Mattern on February 17, 2015
    Your freelance writer website can be a vital tool in promoting your services, especially if you're new or if you focus on freelance writing for the web. We've talked about why you need a professional website, what your freelance writer website should include, and key elements of effective writer websites. Today let's take that a step further and look at […]
  • Weekend Reading: Email Marketing Copy

    By Jennifer Mattern on February 13, 2015
    Whether you're interested in staying in touch with freelance writing prospects, your blog's readers, or readers of your books, having an email list is a smart idea. But what you send to your email subscribers is as important as building your list. That's what keeps subscribers interested, and it's that email marketing copy that converts casual readers into buyers, community members, or […]
  • Your USP: Stand Out From the Freelance Writing Crowd

    By Jennifer Mattern on February 4, 2015
    If you want to move beyond low paying freelance writing jobs, you need a solid marketing strategy. Where many writers go wrong is putting all of their attention on marketing tactics -- using social networks, guest posting, or writing query letters for example. While tactics are important, you can never use them to their full potential if you don't have an underlying […]
  • Weekend Reading: LinkedIn Marketing for Writers

    By Jennifer Mattern on January 16, 2015
    This weekend let's talk about marketing your freelance writing services (or marketing your books and blogs for that matter). Specifically, let's explore LinkedIn marketing. I've put together three relatively recent resources that will hopefully help you get a handle on LinkedIn marketing. Rather than our typical "weekend reading" in this case we have one article, one infographic, and a slideshow. […]
  • Quick Tip: Make Your Freelance Writer Website a Go-To Resource for Prospects

    By Jennifer Mattern on January 13, 2015
    Years ago, you could have a billboard-style professional website and land plenty of clients. But over time, things have changed. Now it's important that your freelance writer website serves as more than an advertisement. If you want it to attract prospects through search engines or help you build a reputation that leads directly to writing gigs, your website has to […]
  • The 30 Day Marketing Challenge for Writers (Free Tracker)

    By Jennifer Mattern on January 7, 2015
    The New Year is a great time to tackle a new writing challenge. So I've added one to the collection over in the All Indie Writers forums -- a 30 day marketing challenge. The goal of this challenge is to do something to market your writing every day for 30 days. That could mean promoting your freelance writing services. It […]