Marketing

  • Free Target Market Worksheet for Freelance Writers

    By Jennifer Mattern on April 6, 2014
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    Have you ever struggled to pinpoint the target market for your freelance writing services? If so, I have a free tool that might help. I decided to overhaul my old target market worksheet, previously only available to those who purchased my Web Writer's Guide e-book which is no longer available. I'm releasing the updated version as a freebie. You'll be able to […]
  • Market your Services with a Holiday Check-in

    By Chris Bibey on December 24, 2013
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    The holiday season is a great time to connect with current and past clients. No matter if you do so on the phone, via email, or even in person, this is one time of the year when you should reach out to every current and past client. While job number one is to wish them a happy holiday season, this […]
  • What Freelance Writers Can Learn From Junk Email

    By Jennifer Mattern on December 11, 2013
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    I doubt any of you are strangers to spam. My favorites, if you can call them that, are all of the terrible pitches I receive from marketing and design firms as well as other freelancers. Here are the most common I see: "Your website isn't ranking on the first page of Google," (followed by all of the reasons I need […]
  • Why Freelance Writers Should Have a Blog

    By Jennifer Mattern on December 5, 2013
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    Yesterday we looked at reasons why freelance writers need a professional website. Today I'd like to take that a step farther and talk about the reasons most freelance writers also need a blog -- ideally one tied to their professional website. If you're new to the idea of blogging, let's start with the basics of what a blog is. Blogs are […]
  • Review of Marketing 365 by Lori Widmer

    By Jennifer Mattern on November 23, 2013
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    Lori Widmer is a fellow business writer, and one of my "go-to gals" for all conversations business or writing-related. On her Words on the Page blog, Lori encourages new and experienced writing professionals alike to realize their worth and strive for something better. Lori inspires freelance writers to pull themselves up out of the low pay rut, and to do so through better […]
  • Relationship Marketing Basics for Freelance Professionals

    By Jennifer Mattern on November 21, 2013
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    In our interview with Lori Widmer of Words on the Page about marketing your freelance writing services, Lori emphasized the importance of building relationships and following up with prospects. If you're one of the many writers who are uncomfortable with the idea of marketing from a direct sales perspective, thinking about marketing in terms of relationships can help you ease into […]
  • Interview With Lori Widmer on Marketing Freelance Writing Services

    By Jennifer Mattern on November 19, 2013
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    There are only a handful of freelance writing colleagues that I turn to on a regular basis to bounce ideas around. Lori Widmer is one of those writers. And one issue where I wouldn't hesitate to consult her for advice is freelance marketing. Lori comes from a business writing background, but also pursues creative writing projects (currently focusing on poetry). […]
  • Freelance Marketing Every Day – E-book Giveaway from Lori Widmer

    By Jennifer Mattern on November 18, 2013
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    This week we welcome featured guest, Lori Widmer, of Words on the Page. We're giving away three copies of Lori's e-book for freelance writers, Marketing 365: Daily Strategies for Entrepreneurs and Small Business.  In her e-book, Lori shares a collection of marketing tips that will help you promote your freelance writing business in new, and often simple, ways every day of […]
  • Weekend Reading: Marketing Plans for Writers

    By Jennifer Mattern on November 16, 2013
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    If you want a successful writing career of any kind, you can't afford to ignore marketing. Whether you need to sell writing services to freelance clients, sell copies of your books, or bring in blog traffic that you can monetize, the best place to start is with a marketing plan. Even if you don't opt to create a formal marketing […]
  • Three Key Words: Always Be Closing

    By Chris Bibey on May 28, 2013
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    As a freelance writer, there is more to your success than producing high quality content. Even though you may not enjoy the sales and marketing process, it is a big part of achieving your goals. With this in mind, these three words should always be close to your heart: always be closing. In other words, you should always be ready […]