Freelance Writing Business

  • Weekend Reading: Email Marketing Copy

    By Jennifer Mattern on February 13, 2015
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    Whether you're interested in staying in touch with freelance writing prospects, your blog's readers, or readers of your books, having an email list is a smart idea. But what you send to your email subscribers is as important as building your list. That's what keeps subscribers interested, and it's that email marketing copy that converts casual readers into buyers, community members, or […]
  • A Simple To Do List Tweak for More Productive Writing

    By Jennifer Mattern on February 10, 2015
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    When you work as a writer -- especially a freelance writer -- your schedule can feel a bit scattered. You don't have one job that you go to, where you follow a basic plan under one boss. You instead have to balance (or is that juggle?) multiple projects and multiple clients. Bouncing around from one project to another isn't the […]
  • Your USP: Stand Out From the Freelance Writing Crowd

    By Jennifer Mattern on February 4, 2015
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    If you want to move beyond low paying freelance writing jobs, you need a solid marketing strategy. Where many writers go wrong is putting all of their attention on marketing tactics -- using social networks, guest posting, or writing query letters for example. While tactics are important, you can never use them to their full potential if you don't have an underlying […]
  • Weekend Reading: Preparing for Emergencies and Other Freelance Woes

    By Jennifer Mattern on February 1, 2015
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    This weekly roundup post is coming a bit later than planned. First there was a work delay. No biggie. I figured I'd post on Saturday evening instead. But minutes before I thought I could head to my office to put together a roundup on building an authority blog, I got it in my head that something might be wrong in […]
  • Quick Tip: Treat Your Freelance Writing Client’s Business Like it’s Your Own

    By Jennifer Mattern on January 27, 2015
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    In a comment on a recent post about successful e-book sales also leading to thousands of dollars in freelance writing gigs, I responded to a comment from Amandah Blackwell. And in my response, I basically said that freelancers should treat their own projects as they would treat a client's project, and that they should treat clients' projects as if they […]
  • 5 Signs Your Freelance Writing Coach is Holding You Back

    By Jennifer Mattern on January 26, 2015
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    If you've ever felt stuck in your freelance writing career, you might have considered working with a coach or mentor. Maybe you've already signed on with one. A good coach can be instrumental in helping you build or grow your freelance writing business. But the wrong coach has the potential to hold you back. I've seen this far too many […]
  • Weekend Reading: LinkedIn Marketing for Writers

    By Jennifer Mattern on January 16, 2015
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    This weekend let's talk about marketing your freelance writing services (or marketing your books and blogs for that matter). Specifically, let's explore LinkedIn marketing. I've put together three relatively recent resources that will hopefully help you get a handle on LinkedIn marketing. Rather than our typical "weekend reading" in this case we have one article, one infographic, and a slideshow. […]
  • Quick Tip: Make Your Freelance Writer Website a Go-To Resource for Prospects

    By Jennifer Mattern on January 13, 2015
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    Years ago, you could have a billboard-style professional website and land plenty of clients. But over time, things have changed. Now it's important that your freelance writer website serves as more than an advertisement. If you want it to attract prospects through search engines or help you build a reputation that leads directly to writing gigs, your website has to […]
  • The 30 Day Marketing Challenge for Writers (Free Tracker)

    By Jennifer Mattern on January 7, 2015
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    The New Year is a great time to tackle a new writing challenge. So I've added one to the collection over in the All Indie Writers forums -- a 30 day marketing challenge. The goal of this challenge is to do something to market your writing every day for 30 days. That could mean promoting your freelance writing services. It […]
  • Quick Tip: Think Outside the Echo Chamber for Freelance Writing Success

    By Jennifer Mattern on January 6, 2015
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    As freelance writers it's not uncommon for us to get information online and even connect with our colleagues that way. And sometimes our circles, or at least the information they expose us to, are more limited than we realize. It's easy to get caught up in the echo chamber, with the same stale ideas endlessly reinforced. But if you want […]