Marketing & PR

  • Pen Names and Gender Anonymity (Podcast)

    By Jennifer Mattern on May 9, 2016
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    This week on the All Indie Writers Podcast, I tackle a question from Jeremy Tarrier. He was curious about how a writer might protect gender anonymity when writing under a pen name (or if it's really even a problem). Listen now. This was an interesting topic for me because I actually have the opposite problem: I write under an ambiguous […]
  • Get Advanced Marketing Tips for Experienced Freelance Writers

    By Jennifer Mattern on May 4, 2016
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    If you caught my recent podcast episode featuring Yolander Prinzel (on critiquing friends' writing), or if you read my guest post (on common guest posting mistakes freelance writers make) for Writers Worth Month at Lori Widmer's blog, you might already know this. If not, I have a quick announcement. Lori and I have been quietly working behind-the-scenes on a new […]
  • Media Kits for Writers: A Beginner’s Guide

    By Jennifer Mattern on April 18, 2016
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    One of my current projects is assembling a new media kit. As you might know, I have a background in public relations. So I'm keenly aware of the importance of earned media, and have been securing coverage for my clients for quite some time. While I've also secured my fair share of coverage for myself, with changing professional ambitions in […]
  • 10 Reasons Your Guest Post Pitches Get Ignored

    By Jennifer Mattern on February 25, 2016
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    Every week I receive dozens of guest post pitches across all of my blogs, and it's not uncommon for that to creep over 100 in a week (and those are just the ones making it past my inbox filters; imagine how many bigger blogs must have to sort through). Yet I respond to less than 10% of those pitches. Even […]
  • Why (and How) to Launch Your Author Blog Before Your Book

    By Jennifer Mattern on February 4, 2016
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    Maybe you're writing your first book. Perhaps it's off with your editor. In either case, you still have a ways to go before your book is in the hands of readers. That means it's much too early to worry about setting up an author blog, right? Wrong. You don't need to wait until your book launch to set up an […]
  • Building Author Visibility Before a Book Launch: A 10-Point Plan

    By Jennifer Mattern on January 26, 2016
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    When it comes to book marketing, I frequently mention that promotion is something authors need to think about early -- even before your books are published. A part of that is building your author platform and gaining visibility (and an audience of readers anxious to buy your book when it's released). This year one of my biggest projects involves building […]
  • Quick Tip for Indie Authors: Create Your Own Media List

    By Jennifer Mattern on August 18, 2015
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    If you've ever distributed a press release to promote one of your books, chances are you did it wrong. It's not your fault if you did. I've seen all the nonsense authors are exposed to online. This ranges from claims that press releases never work unless you're already famous (utter BS) to "advice" that equates to spamming your press release to […]
  • Quick Tip: Look Beyond Your Bubble for Freelance Writing Advice

    By Jennifer Mattern on July 28, 2015
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    Last week Paula Hendrickson wrote a great guest post for Lori Widmer's blog on vetting writing experts. This topic is near and dear to my heart because I've had more new writers come to me looking for help after taking horrible advice from pseudo experts than I can count. I feel for those writers. It's easy to get sucked in because some […]
  • Quick Tip: Keep Your Book Marketing as Creative as Your Writing

    By Jennifer Mattern on June 23, 2015
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    I've been ranting for the last week or two about atrocious examples of marketing from companies like Upwork, Freshbooks, and Canva. So it feels like a good time to change gears and get back to the things writers should focus on rather than avoid. This week's quick tip for writers is a bit of a lead-in to Friday's podcast episode. There, […]
  • Quick Tip: Tie Your Book to a Worthy Cause

    By Jennifer Mattern on June 16, 2015
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    When you promote a new book release, chances are good you'll send out at least one press release. And one of the biggest book launch press release mistakes I see authors make is sending a release with nothing newsworthy to say. That fact that you're releasing a new book is very rarely newsworthy on its own, unless you're a well-known […]