Marketing & PR

  • Ways Bloggers Can Minimize the Impact of Being on Skeazy Pitch Lists (Podcast)

    By Jennifer Mattern on June 12, 2015
      The latest episode of the All Indie Writers Podcast is now live. As promised in my last post's comments, it includes an extension of the Elance / Upwork fiasco with their lame blogger relations attempt. Then I move on to offer a few tips to bloggers who are tired of finding themselves on these lists. Also in this episode: […]
  • Quick Tip: Diversify Your Virtual Blog Tour Stops When Promoting Your Books

    By Jennifer Mattern on June 2, 2015
    Planning a virtual book tour on a series of blogs can be time consuming, both for you and your hosts. One way you can make the most of your time is to diversify the types of posts included in your blog tour. Let's look at some of the most common types of virtual blog tour stops for authors. Some will […]
  • This Target Market Mistake Could Cost You Money

    By Jennifer Mattern on May 4, 2015
    Is your marketing helping you reach the best freelance writing prospects? That depends on your target market and how successful you are at reaching members of that group. That's when you simply take any gig that comes along, whether or not you enjoy the work, whether or not you want your name associated with that client, and whether or not […]
  • Use Ancillary Products to Promote Your Book (and Earn More Money)

    By Jennifer Mattern on April 23, 2015
    Are you earning as much as you want to from your indie published books? Many authors aren't happy with their sluggish sales. And when they come to me with marketing questions hoping to improve their situation, I often ask two questions: What does your marketing plan include? What other revenue streams have you set up around your book's brand? If you're still working […]
  • Weekend Reading: Author Branding

    By Jennifer Mattern on March 29, 2015
    This week's "weekend reading" collection is a follow-up to the last podcast episode, covering branding for writers. Enjoy! How Your WordPress Blog Can Build Your Author Brand By Bob Dunn at If you still aren't sure what branding is, or how it applies to you as an author, this post is a good place to start. It guides you […]
  • Reader Question: Grammar, Second Languages, and Book Soundtracks

    By Jennifer Mattern on March 23, 2015
    We have an interesting question for authors this week from an anonymous reader who created a soundtrack for their upcoming book. This is a topic that's been on my mind recently as I was looking into BookTrack and also happened across an Amazon Prime music playlist featuring classical music for reading. While I've used soundtracks to help me write stories, listening to soundtracks […]
  • Distribute Your Book Launch Press Release the Right Way

    By Jennifer Mattern on March 22, 2015
    Earlier this week we looked at ways you can write a better book launch press release. But what you do with that finished release is just as important as how it's written. So today I'd like to share a few press release distribution tips for authors -- things you can do to help your announcement get more attention, without being immediately dismissed. […]
  • Quick Tip: Don’t Blow Your Book Launch Press Release

    By Jennifer Mattern on March 17, 2015
    If there's one public relations tool that authors (and just about everyone else for that matter) gets wrong, it's the press release. I see ignorant bloggers claiming "the press release is dead" all the time. They're usually the ones who have used them wrong for years. In some circles they've become synonymous with "spam." But thankfully the press release isn't […]
  • Quick Tip: Nobody Cares That You Wrote a Book

    By Jennifer Mattern on March 11, 2015
    Maybe "nobody" is a bit of a stretch. But here's a harsh truth for authors: most people really do not care that you wrote a book. You just published a book. You're excited. You want to shout it from the rooftops. I get it. So tell your friends and family. Share the news with your writer's group. Mention it on […]
  • What is a Freelance Writer Platform?

    By Jennifer Mattern on March 10, 2015
    I'm a guest today at Alicia Rades' Freelancer FAQs blog, where I answer the questions: "What is a freelance writer platform?" and "Do I need one?" If you're a new or aspiring freelance writer and those questions have ever crossed your mind, I urge you to check out the guest post. You'll find: A basic explanation of writer platforms, as […]