Indie Publishing

  • Weekend Reading: Turn Your Blog Into a Book

    By Jennifer Mattern on April 5, 2014
    As a lead-in to my review of the WordPress Anthologize plugin coming later this week, let's look  at turning your blog into a book (or using it to land a book deal). Whether you're trying to decide if that's the right option for you or you want to learn how you can blog your book, here are some resources that might point […]
  • When Should Book Marketing Begin?

    By Jennifer Mattern on March 19, 2014
    Many first-time authors don't spend much time thinking about book marketing until they've finished writing their book, perhaps when they're putting together a book proposal. However, you should think about your book marketing strategy well before getting to that point. "What can I do to market a book that doesn't even exist yet?" you might ask. Good question. Here are […]
  • Fiction Author Platforms: Why You Need One and How to Build One

    By Jennifer Mattern on March 18, 2014
    There is a common misconception out there about author platforms. Many fiction authors seem to think that author platforms don't apply to them. There is this notion that platforms are only relevant to nonfiction authors. But that's far from the truth. While the fiction author's platform might be different than their nonfiction counterpart's, an author platform will still help a […]
  • What is an Author Platform?

    By Jennifer Mattern on March 18, 2014
    In my first Busy Author's Guide, I'll cover ways you can build your all-important author platform no matter how much, or how little, time you can invest. What is an author platform? Your author platform is essentially your presence and reach among your target audience. When you have a strong author platform, you have a built-in fan base of people who are […]
  • 3 Ways Authors Waste Time With Bad Book Marketing

    By Jennifer Mattern on March 17, 2014
    I hear it all the time. Authors complain that they're fed up with book promotion. They want to spend their time writing and not marketing their books. In many cases you can cut down on marketing time significantly. All you have to do is stop making some common book marketing mistakes, doing things to help your book sales when in […]
  • How to Organize a Virtual Book Tour Without Breaking the Time Bank

    By Jennifer Mattern on March 3, 2014
    Have you considered taking part in a virtual book tour to promote your book or e-book? Have you put it off because you're worried a virtual publicity tour might take too much time? It's true. There are a lot of ways these promotional events can waste time. But the biggest waste of time is to go through one and not […]
  • Be a Book Marketing Hero. Stop Social Media Spam.

    By Jennifer Mattern on February 26, 2014
    As a follow-up to my recent post and infographic, Twitter tips for authors, I'd like to share a resource from another author. Anne R. Allen shared this post with me on Twitter, which she wrote last fall. Social Media Secrets for Authors, Part IV: How Not to Spam I hate spam. You hate spam. We all hate spam. It might […]
  • 10 Twitter Tips for Authors

    By Jennifer Mattern on February 24, 2014
    If you're an author, you've probably heard plenty about the importance of social media marketing. But when it comes to using social networks as marketing and PR tools, there are right and wrong ways to go about it. Let's look at Twitter as an example. Here are some Twitter tips that will help you build better relationships with existing fans […]
  • Why I Still Love E-junkie for E-book Sales From My Websites

    By Jennifer Mattern on January 23, 2014
    In traditional e-book publishing, authors sell their e-books predominantly on their own websites (mostly in .pdf format, although you aren't limited by that). Despite changes in the publishing world and Amazon's perceived takeover attempt of all things e-publishing, selling your e-books on your own site can still be important. That's especially true when you have an existing author platform with a built-in […]
  • Announcing A Book Marketing Resource for Busy Authors

    By Jennifer Mattern on January 22, 2014
    Just a quick announcement today: I launched a new resource for authors at The site currently contains a book marketing blog, and it will serve as the home for a new Busy Author's Guide e-book series covering book marketing and author PR strategies for busy authors. Who is For If you've ever wished you could spend more time writing […]