Indie Publishing

  • Use Ancillary Products to Promote Your Book (and Earn More Money)

    By Jennifer Mattern on April 23, 2015
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    Are you earning as much as you want to from your indie published books? Many authors aren't happy with their sluggish sales. And when they come to me with marketing questions hoping to improve their situation, I often ask two questions: What does your marketing plan include? What other revenue streams have you set up around your book's brand? If you're still working […]
  • Weekend Reading: Revising Your Manuscript

    By Jennifer Mattern on April 19, 2015
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    I love first drafts. I love creating something new. Revising them into a second draft? Not so much. Or at least that's the case with longer manuscripts. That first round of revisions is the most challenging (and the most frustrating) for me. But it has to be done. So it ends up taking longer than I'd like. Do you ever […]
  • What Makes a Good Story?

    By Jennifer Mattern on April 18, 2015
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    For this weekend's short share, I wanted to feature an infographic that applies to authors and copywriters alike: What Really Makes a Good Story? from Tom Albrighton at ABCCopywriting.com.   Check out the original discussion or leave a comment to tell me what you think. Are there other vital elements to a good story? Do you disagree with anything in […]
  • Show Off Your Manuscript and Book Marketing Plan in the Publish or Perish Writing Contest

    By Jennifer Mattern on April 13, 2015
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    Let me say up front that I'm not a fan of writing contests. You will almost never see me promote them. Yet I'm going to share one with you today. I'm not being paid to promote it. I have no ties to the company running it other than the fact that they emailed me a copy of their press release. […]
  • Is AutoCrit a Good Fit for Indie Authors? (Review)

    By Jennifer Mattern on April 4, 2015
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    Some authors love the revision process. Some, not so much. I fall in the latter group. But if there's one thing I dislike more than working on revisions, it's the idea of automating the process with software. Revisions aren't only about spelling and grammar. They're also about improving the flow of a story and making better word choices, even if […]
  • Weekend Reading: Author Branding

    By Jennifer Mattern on March 29, 2015
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    This week's "weekend reading" collection is a follow-up to the last podcast episode, covering branding for writers. Enjoy! How Your WordPress Blog Can Build Your Author Brand By Bob Dunn at BobWP.com If you still aren't sure what branding is, or how it applies to you as an author, this post is a good place to start. It guides you […]
  • Reader Question: Grammar, Second Languages, and Book Soundtracks

    By Jennifer Mattern on March 23, 2015
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    We have an interesting question for authors this week from an anonymous reader who created a soundtrack for their upcoming book. This is a topic that's been on my mind recently as I was looking into BookTrack and also happened across an Amazon Prime music playlist featuring classical music for reading. While I've used soundtracks to help me write stories, listening to soundtracks […]
  • Distribute Your Book Launch Press Release the Right Way

    By Jennifer Mattern on March 22, 2015
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    Earlier this week we looked at ways you can write a better book launch press release. But what you do with that finished release is just as important as how it's written. So today I'd like to share a few press release distribution tips for authors -- things you can do to help your announcement get more attention, without being immediately dismissed. […]
  • Quick Tip: Don’t Blow Your Book Launch Press Release

    By Jennifer Mattern on March 17, 2015
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    If there's one public relations tool that authors (and just about everyone else for that matter) gets wrong, it's the press release. I see ignorant bloggers claiming "the press release is dead" all the time. They're usually the ones who have used them wrong for years. In some circles they've become synonymous with "spam." But thankfully the press release isn't […]
  • Quick Tip: Nobody Cares That You Wrote a Book

    By Jennifer Mattern on March 11, 2015
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    Maybe "nobody" is a bit of a stretch. But here's a harsh truth for authors: most people really do not care that you wrote a book. You just published a book. You're excited. You want to shout it from the rooftops. I get it. So tell your friends and family. Share the news with your writer's group. Mention it on […]