Indie Publishing

  • Pen Names and Gender Anonymity (Podcast)

    By Jennifer Mattern on May 9, 2016
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    This week on the All Indie Writers Podcast, I tackle a question from Jeremy Tarrier. He was curious about how a writer might protect gender anonymity when writing under a pen name (or if it's really even a problem). Listen now. This was an interesting topic for me because I actually have the opposite problem: I write under an ambiguous […]
  • Why (and How) to Launch Your Author Blog Before Your Book

    By Jennifer Mattern on February 4, 2016
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    Maybe you're writing your first book. Perhaps it's off with your editor. In either case, you still have a ways to go before your book is in the hands of readers. That means it's much too early to worry about setting up an author blog, right? Wrong. You don't need to wait until your book launch to set up an […]
  • Building Author Visibility Before a Book Launch: A 10-Point Plan

    By Jennifer Mattern on January 26, 2016
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    When it comes to book marketing, I frequently mention that promotion is something authors need to think about early -- even before your books are published. A part of that is building your author platform and gaining visibility (and an audience of readers anxious to buy your book when it's released). This year one of my biggest projects involves building […]
  • What’s Your NaNoWriMo Plan?

    By Jennifer Mattern on November 2, 2015
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    National Novel Writing Month (NaNoWriMo) began yesterday. NaNoWriMo is the annual month-long challenge to write a 50,000 word first draft of a novel. I've only taken part during two years so far, and I've managed to reach my goal both times. I'm hoping to make this year my third. I'm approaching this NaNoWriMo a bit differently than previous years. My […]
  • Productive Writing During NaNoWriMo (Infographic)

    By Jennifer Mattern on October 23, 2015
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    Writing 50,000 words in a month would be a chore for many writers. Yet each November authors sign up for National Novel Writing Month (NaNoWriMo) where their goal is to do just that. Have you ever wondered how those writers reach that 50,000 word goal? A new infographic from Stop Procrastinating offers some insight. The folks at Stop Procrastinating surveyed […]
  • Quick Tip: Don’t Wait Until November to Prepare for NaNoWriMo

    By Jennifer Mattern on October 13, 2015
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    National Novel Writing Month, or NaNoWriMo, is a little over two weeks away. But if you plan to take part in it this year, you shouldn't wait until November 1st to think about your new manuscript. Instead, use the rest of October for planning and outlining. Then, when NaNoWriMo begins, you'll be ready to jump into your story. How I'm […]
  • Quick Tip for Indie Authors: Create Your Own Media List

    By Jennifer Mattern on August 18, 2015
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    If you've ever distributed a press release to promote one of your books, chances are you did it wrong. It's not your fault if you did. I've seen all the nonsense authors are exposed to online. This ranges from claims that press releases never work unless you're already famous (utter BS) to "advice" that equates to spamming your press release to […]
  • The Perils (and Benefits) of Reviewing Indie Fiction

    By Kat Stiles on July 13, 2015
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    I think most people by nature are polite. Maybe more so with authors, because we’ve had our hearts ripped out and stomped on repeatedly by literary agents and publishers. And maybe there’s some unwritten code I don’t know about, that says if you’re an author and you’re reviewing someone else’s work, you have to give them five stars and a […]
  • Quick Tip: Keep Your Book Marketing as Creative as Your Writing

    By Jennifer Mattern on June 23, 2015
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    I've been ranting for the last week or two about atrocious examples of marketing from companies like Upwork, Freshbooks, and Canva. So it feels like a good time to change gears and get back to the things writers should focus on rather than avoid. This week's quick tip for writers is a bit of a lead-in to Friday's podcast episode. There, […]
  • Quick Tip: Tie Your Book to a Worthy Cause

    By Jennifer Mattern on June 16, 2015
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    When you promote a new book release, chances are good you'll send out at least one press release. And one of the biggest book launch press release mistakes I see authors make is sending a release with nothing newsworthy to say. That fact that you're releasing a new book is very rarely newsworthy on its own, unless you're a well-known […]