Indie Publishing

  • Quick Tip: Conduct an Author Website Audit

    By Jennifer Mattern on August 19, 2014
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    It's not enough to simply have an author website. You need to make sure the website you have actually works for you. It has to reach whatever goals you set for it. And if it's not currently doing that, you should consider making some changes. Not sure if your author website needs work? Conduct a simple website audit to find out. What is a […]
  • Same-Day Delivery, Book Buying Habits, and Indie Authors

    By Jennifer Mattern on August 14, 2014
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    The other day I was reading an article about Google working with Barnes and Noble to offer same-day delivery of books in a few locations. It's no secret that Amazon is also keen on making same-day delivery a reality for more shoppers. And it got me wondering. How might the rise of same-day deliveries affect book buying habits, and how […]
  • Amazon Tries to Manipulate Indie Authors in Hachette Dispute

    By Jennifer Mattern on August 9, 2014
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    Warning: If you have a problem with profanity, this post isn't for you. For any of my readers who are sick and tired of hearing about the Amazon-Hachette e-book pricing bullshit, let me start with an apology. I'm sorry for bringing that topic here. I'm sick of it too. I've tried to stay out of the issue thus far because […]
  • Paid Book Reviews and Potential Google Penalties

    By Jennifer Mattern on August 7, 2014
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    While checking my feed reader this morning, I came across this post by Cate Baum at SelfPublishingReview.com: Why Pay for a Book Review? Now I've made my feelings about paid book reviews clear here before in: Should Indie Authors Pay for Book Reviews? [Hint: No.] And I went so far as to put my decade-long history in financially-successful Web publishing […]
  • The Horror Writers Association Opens Its Doors to Indie Authors

    By Jennifer Mattern on July 24, 2014
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    As of today, indie authors can qualify for either active or affiliate member status with the Horror Writers Association (HWA) based on earnings from their self published books. Previously, the only way to earn these member statuses from your books was to work through a traditional publisher. I'm particularly happy about this change for a few reasons: I'm an indie author […]
  • Ten Reasons to Launch an Author Blog

    By Jennifer Mattern on July 21, 2014
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    If you’re an author, you've probably heard that you should consider having a blog. Some authors swear by them. Others swear them off as a distraction and waste of time. But the marketing value of blogs is undeniable, and they can be effective promotional tools for both nonfiction and fiction authors. In a future post we'll take a look at some of […]
  • Get APE: Author, Publisher, Entrepreneur FREE From BookBaby

    By Jennifer Mattern on July 10, 2014
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    Each week I try to release a new freebie developed just for All Indie Writers readers. But this week I want to do something a bit different. I want to pass along an awesome deal that came through to my inbox this morning. If you're thinking about becoming an indie author, no doubt you've heard about APE: Author, Publisher, Entrepreneur by […]
  • Quick Tip: Promote Your Writing With a Monthly Marketing Calendar

    By Jennifer Mattern on July 8, 2014
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    Here's a quick tip about how you can more effectively promote your writing every month, whether that means marketing your freelance writing services, your books, or your blogs. Use a monthly marketing calendar. What's the Point of a Monthly Marketing Calendar? A monthly marketing calendar gives you an easy way to keep all of your marketing information on one handy […]
  • 15-Minute Book Marketing Tactics for Busy Authors

    By Jennifer Mattern on July 3, 2014
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    Raise your hand if you're an author who has ever complained that you don't have enough time to market your books. After all, you're too busy writing, right? While making time for larger book marketing efforts is a requirement and reality of self publishing today (or any publishing for that matter), there are still plenty of things you can do […]
  • Quick Tip: The Pomodoro Technique for Authors

    By Jennifer Mattern on June 25, 2014
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    One of my favorite productivity tools in my freelance writing and blogging work is a timer. I use something called the Pomodoro Technique which breaks down my work into small, manageable periods of time. It's a great way to stay focused and push yourself to see how much you can do in a short stretch. And it turns out, it […]