Indie Publishing

  • Quick Tip for Indie Authors: Create Your Own Media List

    By Jennifer Mattern on August 18, 2015
    If you've ever distributed a press release to promote one of your books, chances are you did it wrong. It's not your fault if you did. I've seen all the nonsense authors are exposed to online. This ranges from claims that press releases never work unless you're already famous (utter BS) to "advice" that equates to spamming your press release to […]
  • The Perils (and Benefits) of Reviewing Indie Fiction

    By Kat Stiles on July 13, 2015
    I think most people by nature are polite. Maybe more so with authors, because we’ve had our hearts ripped out and stomped on repeatedly by literary agents and publishers. And maybe there’s some unwritten code I don’t know about, that says if you’re an author and you’re reviewing someone else’s work, you have to give them five stars and a […]
  • Quick Tip: Keep Your Book Marketing as Creative as Your Writing

    By Jennifer Mattern on June 23, 2015
    I've been ranting for the last week or two about atrocious examples of marketing from companies like Upwork, Freshbooks, and Canva. So it feels like a good time to change gears and get back to the things writers should focus on rather than avoid. This week's quick tip for writers is a bit of a lead-in to Friday's podcast episode. There, […]
  • Quick Tip: Tie Your Book to a Worthy Cause

    By Jennifer Mattern on June 16, 2015
    When you promote a new book release, chances are good you'll send out at least one press release. And one of the biggest book launch press release mistakes I see authors make is sending a release with nothing newsworthy to say. That fact that you're releasing a new book is very rarely newsworthy on its own, unless you're a well-known […]
  • Quick Tip: Diversify Your Virtual Blog Tour Stops When Promoting Your Books

    By Jennifer Mattern on June 2, 2015
    Planning a virtual book tour on a series of blogs can be time consuming, both for you and your hosts. One way you can make the most of your time is to diversify the types of posts included in your blog tour. Let's look at some of the most common types of virtual blog tour stops for authors. Some will […]
  • Weekend Reading: Writing and Publishing Short Stories

    By Jennifer Mattern on May 31, 2015
    For this week's "weekend reading" collection, let's look at short fiction. Is it worth your time as an indie author to publish short stories and flash fiction? Will people read it? Can it be profitable? Where can you get your fiction published? These three posts answer some of these questions. Enjoy! Why You Should be Writing Short Fiction By Anne R. […]
  • 2 Years to a Book [InfoGraphic]

    By Jennifer Mattern on May 31, 2015
    In this week's "short share," we have a two-year book writing plan from While two years might be an unnecessarily long time for many indie authors these days, I think it's a great plan for new authors -- especially those trying to write their first book alongside a traditional day job. If you find yourself with limited time to […]
  • Free Scrivener Template: Murder Mystery Novel

    By Jennifer Mattern on April 29, 2015
    My next Scrivener template is now available for download: a murder mystery novel template. This one is based on my own template that I've been using for my upcoming mystery series. It allows you to plan, outline, and draft your next murder mystery all in one project file. Plus, there's a place to write up some of your promotional copy, […]
  • Weekend Reading: Working With Beta Readers

    By Jennifer Mattern on April 26, 2015
    In our previous "weekend reading" segment, we looked at revising your manuscript. Now let's talk about what comes next -- gathering feedback. One way you can get feedback on your manuscript before submitting it to publishers or sending to the editor you've hired is to send it to beta readers. These three posts will help you figure out how you can […]
  • Use Ancillary Products to Promote Your Book (and Earn More Money)

    By Jennifer Mattern on April 23, 2015
    Are you earning as much as you want to from your indie published books? Many authors aren't happy with their sluggish sales. And when they come to me with marketing questions hoping to improve their situation, I often ask two questions: What does your marketing plan include? What other revenue streams have you set up around your book's brand? If you're still working […]