Indie Publishing

  • Book Marketing Timeline: From Pre-launch to Post-launch

    By Jennifer Mattern on October 16, 2014
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    In my free book marketing plan outline, I suggested creating a book marketing calendar or schedule to keep track of your marketing activities in the months leading up to, and extending beyond, your book launch. But when exactly should you pursue each promotional tactic you're considering? This post offers a book marketing timeline that you can use as a guide. […]
  • Free Book Marketing Plan Outline

    By Jennifer Mattern on October 15, 2014
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    Continuing with this week's series on book marketing plans, it's time for a freebie. This is a book marketing plan outline that you can use This book marketing plan outline is a short form "real" marketing plan for indie authors (meaning it goes beyond a simple, and often untargeted, list of tactics). While a simple list might be fine when […]
  • Book Marketing Plans: Keep Market Research Simple

    By Jennifer Mattern on October 14, 2014
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    Market research is an essential step in creating a book marketing plan. But it doesn't have to be as scary, dull, or time-consuming as you might think. You can't afford to ignore it. So why not keep it simple? In this post, my goal is to help you do just that -- simplify market research for your book marketing plan […]
  • Book Marketing Plan Basics

    By Jennifer Mattern on October 13, 2014
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    Today marks the first day in a week-long blog series on book marketing plans. In addition to sharing some background on what book marketing plans are all about, I'll also release a few fun tools and resources to help you create your own. Let's kick things off with a quick introduction to book marketing plans. Who needs them? What can […]
  • The Snowflake Method for Outlining a Novel

    By Jennifer Mattern on October 9, 2014
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    It’s no secret that when it comes to tackling large writing projects, I’m a planner. I work from outlines for nearly everything I write (even this blog post). I’ve tried several outlining strategies over the years. And ultimately I’ve taken bits and pieces of each strategy to customize my own process. Last year, I came across someone on the NaNoWriMo […]
  • Novel Planning Tools and Worksheets

    By Jennifer Mattern on October 8, 2014
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    We recently talked about preparing for NaNoWriMo during October, and I shared some of my own plans such as using the Snowflake Method for this novel's outline. Today I'd like to share some of the best resources for helping you plan your NaNoWriMo novel (or any novel for that matter). Here are links to character planning resources and some of […]
  • Prepare for NaNoWriMo: 5 Tips for October Planning

    By Jennifer Mattern on October 6, 2014
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    Last year was the first year I took part in NaNoWriMo. I participated mostly as a challenge that I could document here on the site. It went well. And I'm doing it again this year, although I'll be following the traditional rules rather than last year's "rebel" approach where I combined a few projects that I needed to work on […]
  • Quick Tip: Conduct an Author Website Audit

    By Jennifer Mattern on August 19, 2014
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    It's not enough to simply have an author website. You need to make sure the website you have actually works for you. It has to reach whatever goals you set for it. And if it's not currently doing that, you should consider making some changes. Not sure if your author website needs work? Conduct a simple website audit to find out. What is a […]
  • Same-Day Delivery, Book Buying Habits, and Indie Authors

    By Jennifer Mattern on August 14, 2014
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    The other day I was reading an article about Google working with Barnes and Noble to offer same-day delivery of books in a few locations. It's no secret that Amazon is also keen on making same-day delivery a reality for more shoppers. And it got me wondering. How might the rise of same-day deliveries affect book buying habits, and how […]
  • Amazon Tries to Manipulate Indie Authors in Hachette Dispute

    By Jennifer Mattern on August 9, 2014
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    Warning: If you have a problem with profanity, this post isn't for you. For any of my readers who are sick and tired of hearing about the Amazon-Hachette e-book pricing bullshit, let me start with an apology. I'm sorry for bringing that topic here. I'm sick of it too. I've tried to stay out of the issue thus far because […]