Indie Publishing

  • The Horror Writers Association Opens Its Doors to Indie Authors

    By Jennifer Mattern on July 24, 2014
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    As of today, indie authors can qualify for either active or affiliate member status with the Horror Writers Association (HWA) based on earnings from their self published books. Previously, the only way to earn these member statuses from your books was to work through a traditional publisher. I'm particularly happy about this change for a few reasons: I'm an indie author […]
  • Ten Reasons to Launch an Author Blog

    By Jennifer Mattern on July 21, 2014
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    If you’re an author, you've probably heard that you should consider having a blog. Some authors swear by them. Others swear them off as a distraction and waste of time. But the marketing value of blogs is undeniable, and they can be effective promotional tools for both nonfiction and fiction authors. In a future post we'll take a look at some of […]
  • Get APE: Author, Publisher, Entrepreneur FREE From BookBaby

    By Jennifer Mattern on July 10, 2014
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    Each week I try to release a new freebie developed just for All Indie Writers readers. But this week I want to do something a bit different. I want to pass along an awesome deal that came through to my inbox this morning. If you're thinking about becoming an indie author, no doubt you've heard about APE: Author, Publisher, Entrepreneur by […]
  • Quick Tip: Promote Your Writing With a Monthly Marketing Calendar

    By Jennifer Mattern on July 8, 2014
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    Here's a quick tip about how you can more effectively promote your writing every month, whether that means marketing your freelance writing services, your books, or your blogs. Use a monthly marketing calendar. What's the Point of a Monthly Marketing Calendar? A monthly marketing calendar gives you an easy way to keep all of your marketing information on one handy […]
  • 15-Minute Book Marketing Tactics for Busy Authors

    By Jennifer Mattern on July 3, 2014
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    Raise your hand if you're an author who has ever complained that you don't have enough time to market your books. After all, you're too busy writing, right? While making time for larger book marketing efforts is a requirement and reality of self publishing today (or any publishing for that matter), there are still plenty of things you can do […]
  • Quick Tip: The Pomodoro Technique for Authors

    By Jennifer Mattern on June 25, 2014
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    One of my favorite productivity tools in my freelance writing and blogging work is a timer. I use something called the Pomodoro Technique which breaks down my work into small, manageable periods of time. It's a great way to stay focused and push yourself to see how much you can do in a short stretch. And it turns out, it […]
  • 41 Types of Content to Promote Your Business

    By Jennifer Mattern on June 18, 2014
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    For this week's new resource, let's turn our attention to promoting your writing business. Whether that means promoting your freelance writing services, marketing a book, or growing your blog, there are numerous ways you can turn to other types of writing to promote your work. To point you in the right direction, here are 41 types of content and copywriting you can […]
  • Get Your Free Author Website Content Checklist

    By Jennifer Mattern on June 16, 2014
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    Each Wednesday I try to release a new resource or highlight something worth recommending to you. While I was off most of last week, I didn't put something up, and I'm making up for it with two freebies this week. The first is a simple downloadable content idea checklist for your author website and blog. About the Author Website Content […]
  • Your Author Website is Boring: 5 Ways to Fix It

    By Jennifer Mattern on June 6, 2014
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    Getting potential readers to visit your author website isn't enough. You need to convince them to stick around long enough to get a feel for you and your books, and hopefully convince them that they want more. Yet many author websites follow a very boring template. Let's look at five ways your author website might be boring visitors and convincing […]
  • Weekend Reading: Turn Your Blog Into a Book

    By Jennifer Mattern on April 5, 2014
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    As a lead-in to my review of the WordPress Anthologize plugin coming later this week, let's look  at turning your blog into a book (or using it to land a book deal). Whether you're trying to decide if that's the right option for you or you want to learn how you can blog your book, here are some resources that might point […]