Book Design & Production

  • Same-Day Delivery, Book Buying Habits, and Indie Authors

    By Jennifer Mattern on August 14, 2014
    The other day I was reading an article about Google working with Barnes and Noble to offer same-day delivery of books in a few locations. It's no secret that Amazon is also keen on making same-day delivery a reality for more shoppers. And it got me wondering. How might the rise of same-day deliveries affect book buying habits, and how […]
  • Weekend Reading: Turn Your Blog Into a Book

    By Jennifer Mattern on April 5, 2014
    As a lead-in to my review of the WordPress Anthologize plugin coming later this week, let's look  at turning your blog into a book (or using it to land a book deal). Whether you're trying to decide if that's the right option for you or you want to learn how you can blog your book, here are some resources that might point […]
  • So You Need an Index for Your Nonfiction Book

    By Jennifer Mattern on November 4, 2013
    Interview on nonfiction book indexing with Virginia C. McGuire Have you ever considered writing a nonfiction book? Whether your goal is simply to be a published author in a certain niche or you want to publish a book to promote your overall freelance writing business, your book might need an index. How do you create a nonfiction book index? Can […]
  • Indie Publishing Teams: Who to Include

    By Jennifer Mattern on July 18, 2011
    We've talked about the fact that indie publishing is a business. And you know that if you're serious about selling a top notch book you can't go it alone. That's where your indie publishing team comes into play. As a true indie publisher (rather than just a small publishing company with in-house staff), you'll most likely work with independent contractors. […]
  • Joel Friedlander on Book Cover Design for Indie Publishers

    By Jennifer Mattern on July 11, 2011
    It's no secret that your book cover design is an important book marketing tool -- for indie authors and traditionally published authors alike. Yet many self published authors and indie publishers take the DIY route and the results are often easy to spot in relation to professional cover designs. Who better to talk about cover design issues like these than […]
  • How You (Yes You) Can Create a Rockin’ Author Website

    By Jennifer Mattern on April 4, 2011
    We recently looked at some of the reasons many author websites suck and I shared a few good author website designs with you as inspiration. Today let's move on to some tools and resources that can help you improve the author website you already have or build a beautiful new site to promote your books. There really is no excuse […]
  • Why Author Websites Suck (and Why Yours Doesn’t Have To)

    By Jennifer Mattern on March 30, 2011
    Authors are notorious for having poorly-designed websites. That's not to say all authors have dated, crappy sites littering the Web. But more in this group do than most others I've come across. Sometimes author site designs are downright frightening, looking like someone formatted some text in Word and slapped it on the Web in the mid to late-90s, never to […]
  • How Important is Your Book’s Spine Design?

    By Jennifer Mattern on March 21, 2011
    Book spines -- oh, they're important alright. I was reminded just how important they are on my weekend book-buying binge at our (sadly) closing Borders. At the end of the day I left with nearly 30 new mysteries. And then I ordered 11 more online to fill in the gaps in the series, and still have another order or two […]