Book Marketing & PR

  • Reader Question: When Should Indie Authors Publish a Second Book?

    By Jennifer Mattern on February 26, 2015
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    Last week, a question from Sunayna Prasad came in about building a fan base and how it affects series publishing. Basically, she wanted to know if she should publish the second book in her new series right away, or if she should wait until she has more fans or readers of the first. Here's her question: "I am writing a […]
  • Quick Tip: Make Sure Your Author Blog Reaches the Right Readers

    By Jennifer Mattern on February 24, 2015
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    Your author blog can be an important, and effective, book marketing tool. But I've seen countless authors complain that blogging isn't worth their time, only to discover that they're going about it in the wrong way. One of the biggest issues I've seen is that authors aren't targeting the right readers with their blogs. And if you don't reach the […]
  • Subscribe to All Indie Writers for a Free Collection of Fiction Author Blog Post Ideas

    By Jennifer Mattern on January 29, 2015
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    On Friday I'll release the first subscribers-only freebie to everyone who's subscribed to the All Indie Writers newsletter. This freebie will be a collection of 21 author blog post ideas to promote your fiction. The resource also serves as an introduction to an upcoming e-book release, The Busy Author's Guide to Blogging. If you subscribe now, you'll receive a download link […]
  • 5 of the Best Premium WordPress Themes for Authors

    By Jennifer Mattern on January 21, 2015
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    If you're thinking about launching a new author website or blog on WordPress, a good place to start is choosing an appropriate design. Today I'd like to share a bit of inspiration. Here are some of the best premium WordPress themes for authors that I've recently come across. These themes are designed to do more than host your author blog. […]
  • The 30 Day Marketing Challenge for Writers (Free Tracker)

    By Jennifer Mattern on January 7, 2015
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    The New Year is a great time to tackle a new writing challenge. So I've added one to the collection over in the All Indie Writers forums -- a 30 day marketing challenge. The goal of this challenge is to do something to market your writing every day for 30 days. That could mean promoting your freelance writing services. It […]
  • Quick Tip: Build Relationships With Reviewers Well Before Your Book Launch

    By Jennifer Mattern on October 21, 2014
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    When you try to land reviews for your new book, the last thing you want is to be just another random new author reviewers have never heard of. Yet it's not uncommon for authors, and especially indie authors, to wait until the last minute to think about book reviews. So for this week's quick tip, let's make sure you don't […]
  • 71 Tools and Tactics for Your Book Marketing Plan

    By Jennifer Mattern on October 20, 2014
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    In my recent book marketing plan series I shared a book marketing plan outline. One element of that outline involved marketing and PR tactics to support your larger promotional strategy. These are the specific things you'll do to promote your book and your visibility as an author. While I'm working on a short e-book covering basic book marketing and PR […]
  • Book Marketing Timeline: From Pre-launch to Post-launch

    By Jennifer Mattern on October 16, 2014
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    In my free book marketing plan outline, I suggested creating a book marketing calendar or schedule to keep track of your marketing activities in the months leading up to, and extending beyond, your book launch. But when exactly should you pursue each promotional tactic you're considering? This post offers a book marketing timeline that you can use as a guide. […]
  • Free Book Marketing Plan Outline

    By Jennifer Mattern on October 15, 2014
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    Continuing with this week's series on book marketing plans, it's time for a freebie. This is a book marketing plan outline that you can use This book marketing plan outline is a short form "real" marketing plan for indie authors (meaning it goes beyond a simple, and often untargeted, list of tactics). While a simple list might be fine when […]
  • Book Marketing Plans: Keep Market Research Simple

    By Jennifer Mattern on October 14, 2014
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    Market research is an essential step in creating a book marketing plan. But it doesn't have to be as scary, dull, or time-consuming as you might think. You can't afford to ignore it. So why not keep it simple? In this post, my goal is to help you do just that -- simplify market research for your book marketing plan […]