Book Marketing & PR

  • Quick Tip: Keep Your Book Marketing as Creative as Your Writing

    By Jennifer Mattern on June 23, 2015
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    I've been ranting for the last week or two about atrocious examples of marketing from companies like Upwork, Freshbooks, and Canva. So it feels like a good time to change gears and get back to the things writers should focus on rather than avoid. This week's quick tip for writers is a bit of a lead-in to Friday's podcast episode. There, […]
  • Quick Tip: Tie Your Book to a Worthy Cause

    By Jennifer Mattern on June 16, 2015
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    When you promote a new book release, chances are good you'll send out at least one press release. And one of the biggest book launch press release mistakes I see authors make is sending a release with nothing newsworthy to say. That fact that you're releasing a new book is very rarely newsworthy on its own, unless you're a well-known […]
  • Quick Tip: Diversify Your Virtual Blog Tour Stops When Promoting Your Books

    By Jennifer Mattern on June 2, 2015
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    Planning a virtual book tour on a series of blogs can be time consuming, both for you and your hosts. One way you can make the most of your time is to diversify the types of posts included in your blog tour. Let's look at some of the most common types of virtual blog tour stops for authors. Some will […]
  • Use Ancillary Products to Promote Your Book (and Earn More Money)

    By Jennifer Mattern on April 23, 2015
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    Are you earning as much as you want to from your indie published books? Many authors aren't happy with their sluggish sales. And when they come to me with marketing questions hoping to improve their situation, I often ask two questions: What does your marketing plan include? What other revenue streams have you set up around your book's brand? If you're still working […]
  • Weekend Reading: Author Branding

    By Jennifer Mattern on March 29, 2015
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    This week's "weekend reading" collection is a follow-up to the last podcast episode, covering branding for writers. Enjoy! How Your WordPress Blog Can Build Your Author Brand By Bob Dunn at BobWP.com If you still aren't sure what branding is, or how it applies to you as an author, this post is a good place to start. It guides you […]
  • Reader Question: Grammar, Second Languages, and Book Soundtracks

    By Jennifer Mattern on March 23, 2015
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    We have an interesting question for authors this week from an anonymous reader who created a soundtrack for their upcoming book. This is a topic that's been on my mind recently as I was looking into BookTrack and also happened across an Amazon Prime music playlist featuring classical music for reading. While I've used soundtracks to help me write stories, listening to soundtracks […]
  • Distribute Your Book Launch Press Release the Right Way

    By Jennifer Mattern on March 22, 2015
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    Earlier this week we looked at ways you can write a better book launch press release. But what you do with that finished release is just as important as how it's written. So today I'd like to share a few press release distribution tips for authors -- things you can do to help your announcement get more attention, without being immediately dismissed. […]
  • Quick Tip: Don’t Blow Your Book Launch Press Release

    By Jennifer Mattern on March 17, 2015
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    If there's one public relations tool that authors (and just about everyone else for that matter) gets wrong, it's the press release. I see ignorant bloggers claiming "the press release is dead" all the time. They're usually the ones who have used them wrong for years. In some circles they've become synonymous with "spam." But thankfully the press release isn't […]
  • Quick Tip: Nobody Cares That You Wrote a Book

    By Jennifer Mattern on March 11, 2015
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    Maybe "nobody" is a bit of a stretch. But here's a harsh truth for authors: most people really do not care that you wrote a book. You just published a book. You're excited. You want to shout it from the rooftops. I get it. So tell your friends and family. Share the news with your writer's group. Mention it on […]
  • Weekend Reading: Book Promotion Budgets

    By Jennifer Mattern on March 7, 2015
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    For this week's "weekend reading" collection, I'd like to follow up on my last post, Where Should You Spend Your Book Marketing Budget? Here are three posts that offer additional insight into book promotional budgets, setting them, deciding where to spend your money, and finding low cost ways to promote your books when your marketing budget is tight. Enjoy! How […]