Book Marketing & PR

  • Use Ancillary Products to Promote Your Book (and Earn More Money)

    By Jennifer Mattern on April 23, 2015
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    Are you earning as much as you want to from your indie published books? Many authors aren't happy with their sluggish sales. And when they come to me with marketing questions hoping to improve their situation, I often ask two questions: What does your marketing plan include? What other revenue streams have you set up around your book's brand? If you're still working […]
  • Weekend Reading: Author Branding

    By Jennifer Mattern on March 29, 2015
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    This week's "weekend reading" collection is a follow-up to the last podcast episode, covering branding for writers. Enjoy! How Your WordPress Blog Can Build Your Author Brand By Bob Dunn at BobWP.com If you still aren't sure what branding is, or how it applies to you as an author, this post is a good place to start. It guides you […]
  • Reader Question: Grammar, Second Languages, and Book Soundtracks

    By Jennifer Mattern on March 23, 2015
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    We have an interesting question for authors this week from an anonymous reader who created a soundtrack for their upcoming book. This is a topic that's been on my mind recently as I was looking into BookTrack and also happened across an Amazon Prime music playlist featuring classical music for reading. While I've used soundtracks to help me write stories, listening to soundtracks […]
  • Distribute Your Book Launch Press Release the Right Way

    By Jennifer Mattern on March 22, 2015
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    Earlier this week we looked at ways you can write a better book launch press release. But what you do with that finished release is just as important as how it's written. So today I'd like to share a few press release distribution tips for authors -- things you can do to help your announcement get more attention, without being immediately dismissed. […]
  • Quick Tip: Don’t Blow Your Book Launch Press Release

    By Jennifer Mattern on March 17, 2015
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    If there's one public relations tool that authors (and just about everyone else for that matter) gets wrong, it's the press release. I see ignorant bloggers claiming "the press release is dead" all the time. They're usually the ones who have used them wrong for years. In some circles they've become synonymous with "spam." But thankfully the press release isn't […]
  • Quick Tip: Nobody Cares That You Wrote a Book

    By Jennifer Mattern on March 11, 2015
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    Maybe "nobody" is a bit of a stretch. But here's a harsh truth for authors: most people really do not care that you wrote a book. You just published a book. You're excited. You want to shout it from the rooftops. I get it. So tell your friends and family. Share the news with your writer's group. Mention it on […]
  • Weekend Reading: Book Promotion Budgets

    By Jennifer Mattern on March 7, 2015
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    For this week's "weekend reading" collection, I'd like to follow up on my last post, Where Should You Spend Your Book Marketing Budget? Here are three posts that offer additional insight into book promotional budgets, setting them, deciding where to spend your money, and finding low cost ways to promote your books when your marketing budget is tight. Enjoy! How […]
  • Where Should You Spend Your Book Marketing Budget?

    By Jennifer Mattern on March 6, 2015
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    As an indie author, you'll find plenty of people and companies that would happily try to part you from your money, all in the name of book marketing or publicity. But, again as an indie, you might have a limited book marketing budget to work with. So where should you spend it? This topic came up in the forum in […]
  • Reader Question: When Should Indie Authors Publish a Second Book?

    By Jennifer Mattern on February 26, 2015
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    Last week, a question from Sunayna Prasad came in about building a fan base and how it affects series publishing. Basically, she wanted to know if she should publish the second book in her new series right away, or if she should wait until she has more fans or readers of the first. Here's her question: "I am writing a […]
  • Quick Tip: Make Sure Your Author Blog Reaches the Right Readers

    By Jennifer Mattern on February 24, 2015
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    Your author blog can be an important, and effective, book marketing tool. But I've seen countless authors complain that blogging isn't worth their time, only to discover that they're going about it in the wrong way. One of the biggest issues I've seen is that authors aren't targeting the right readers with their blogs. And if you don't reach the […]