Book Marketing & PR

  • Quick Tip: Build Relationships With Reviewers Well Before Your Book Launch

    By Jennifer Mattern on October 21, 2014
    0
    0
    When you try to land reviews for your new book, the last thing you want is to be just another random new author reviewers have never heard of. Yet it's not uncommon for authors, and especially indie authors, to wait until the last minute to think about book reviews. So for this week's quick tip, let's make sure you don't […]
  • 71 Tools and Tactics for Your Book Marketing Plan

    By Jennifer Mattern on October 20, 2014
    5
    0
    In my recent book marketing plan series I shared a book marketing plan outline. One element of that outline involved marketing and PR tactics to support your larger promotional strategy. These are the specific things you'll do to promote your book and your visibility as an author. While I'm working on a short e-book covering basic book marketing and PR […]
  • Book Marketing Timeline: From Pre-launch to Post-launch

    By Jennifer Mattern on October 16, 2014
    4
    1
    In my free book marketing plan outline, I suggested creating a book marketing calendar or schedule to keep track of your marketing activities in the months leading up to, and extending beyond, your book launch. But when exactly should you pursue each promotional tactic you're considering? This post offers a book marketing timeline that you can use as a guide. […]
  • Free Book Marketing Plan Outline

    By Jennifer Mattern on October 15, 2014
    0
    1
    Continuing with this week's series on book marketing plans, it's time for a freebie. This is a book marketing plan outline that you can use This book marketing plan outline is a short form "real" marketing plan for indie authors (meaning it goes beyond a simple, and often untargeted, list of tactics). While a simple list might be fine when […]
  • Book Marketing Plans: Keep Market Research Simple

    By Jennifer Mattern on October 14, 2014
    4
    2
    Market research is an essential step in creating a book marketing plan. But it doesn't have to be as scary, dull, or time-consuming as you might think. You can't afford to ignore it. So why not keep it simple? In this post, my goal is to help you do just that -- simplify market research for your book marketing plan […]
  • Book Marketing Plan Basics

    By Jennifer Mattern on October 13, 2014
    2
    1
    Today marks the first day in a week-long blog series on book marketing plans. In addition to sharing some background on what book marketing plans are all about, I'll also release a few fun tools and resources to help you create your own. Let's kick things off with a quick introduction to book marketing plans. Who needs them? What can […]
  • Quick Tip: Conduct an Author Website Audit

    By Jennifer Mattern on August 19, 2014
    0
    1
    It's not enough to simply have an author website. You need to make sure the website you have actually works for you. It has to reach whatever goals you set for it. And if it's not currently doing that, you should consider making some changes. Not sure if your author website needs work? Conduct a simple website audit to find out. What is a […]
  • Paid Book Reviews and Potential Google Penalties

    By Jennifer Mattern on August 7, 2014
    6
    2
    While checking my feed reader this morning, I came across this post by Cate Baum at SelfPublishingReview.com: Why Pay for a Book Review? Now I've made my feelings about paid book reviews clear here before in: Should Indie Authors Pay for Book Reviews? [Hint: No.] And I went so far as to put my decade-long history in financially-successful Web publishing […]
  • Ten Reasons to Launch an Author Blog

    By Jennifer Mattern on July 21, 2014
    9
    1
    If you’re an author, you've probably heard that you should consider having a blog. Some authors swear by them. Others swear them off as a distraction and waste of time. But the marketing value of blogs is undeniable, and they can be effective promotional tools for both nonfiction and fiction authors. In a future post we'll take a look at some of […]
  • Quick Tip: Promote Your Writing With a Monthly Marketing Calendar

    By Jennifer Mattern on July 8, 2014
    6
    0
    Here's a quick tip about how you can more effectively promote your writing every month, whether that means marketing your freelance writing services, your books, or your blogs. Use a monthly marketing calendar. What's the Point of a Monthly Marketing Calendar? A monthly marketing calendar gives you an easy way to keep all of your marketing information on one handy […]