Book Marketing & PR

  • Quick Tip: Conduct an Author Website Audit

    By Jennifer Mattern on August 19, 2014
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    It's not enough to simply have an author website. You need to make sure the website you have actually works for you. It has to reach whatever goals you set for it. And if it's not currently doing that, you should consider making some changes. Not sure if your author website needs work? Conduct a simple website audit to find out. What is a […]
  • Paid Book Reviews and Potential Google Penalties

    By Jennifer Mattern on August 7, 2014
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    While checking my feed reader this morning, I came across this post by Cate Baum at SelfPublishingReview.com: Why Pay for a Book Review? Now I've made my feelings about paid book reviews clear here before in: Should Indie Authors Pay for Book Reviews? [Hint: No.] And I went so far as to put my decade-long history in financially-successful Web publishing […]
  • Ten Reasons to Launch an Author Blog

    By Jennifer Mattern on July 21, 2014
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    If you’re an author, you've probably heard that you should consider having a blog. Some authors swear by them. Others swear them off as a distraction and waste of time. But the marketing value of blogs is undeniable, and they can be effective promotional tools for both nonfiction and fiction authors. In a future post we'll take a look at some of […]
  • Quick Tip: Promote Your Writing With a Monthly Marketing Calendar

    By Jennifer Mattern on July 8, 2014
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    Here's a quick tip about how you can more effectively promote your writing every month, whether that means marketing your freelance writing services, your books, or your blogs. Use a monthly marketing calendar. What's the Point of a Monthly Marketing Calendar? A monthly marketing calendar gives you an easy way to keep all of your marketing information on one handy […]
  • 15-Minute Book Marketing Tactics for Busy Authors

    By Jennifer Mattern on July 3, 2014
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    Raise your hand if you're an author who has ever complained that you don't have enough time to market your books. After all, you're too busy writing, right? While making time for larger book marketing efforts is a requirement and reality of self publishing today (or any publishing for that matter), there are still plenty of things you can do […]
  • 41 Types of Content to Promote Your Business

    By Jennifer Mattern on June 18, 2014
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    For this week's new resource, let's turn our attention to promoting your writing business. Whether that means promoting your freelance writing services, marketing a book, or growing your blog, there are numerous ways you can turn to other types of writing to promote your work. To point you in the right direction, here are 41 types of content and copywriting you can […]
  • Get Your Free Author Website Content Checklist

    By Jennifer Mattern on June 16, 2014
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    Each Wednesday I try to release a new resource or highlight something worth recommending to you. While I was off most of last week, I didn't put something up, and I'm making up for it with two freebies this week. The first is a simple downloadable content idea checklist for your author website and blog. About the Author Website Content […]
  • Your Author Website is Boring: 5 Ways to Fix It

    By Jennifer Mattern on June 6, 2014
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    Getting potential readers to visit your author website isn't enough. You need to convince them to stick around long enough to get a feel for you and your books, and hopefully convince them that they want more. Yet many author websites follow a very boring template. Let's look at five ways your author website might be boring visitors and convincing […]
  • When Should Book Marketing Begin?

    By Jennifer Mattern on March 19, 2014
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    Many first-time authors don't spend much time thinking about book marketing until they've finished writing their book, perhaps when they're putting together a book proposal. However, you should think about your book marketing strategy well before getting to that point. "What can I do to market a book that doesn't even exist yet?" you might ask. Good question. Here are […]
  • Fiction Author Platforms: Why You Need One and How to Build One

    By Jennifer Mattern on March 18, 2014
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    There is a common misconception out there about author platforms. Many fiction authors seem to think that author platforms don't apply to them. There is this notion that platforms are only relevant to nonfiction authors. But that's far from the truth. While the fiction author's platform might be different than their nonfiction counterpart's, an author platform will still help a […]