Book Marketing & PR

  • Why (and How) to Launch Your Author Blog Before Your Book

    By Jennifer Mattern on February 4, 2016
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    Maybe you're writing your first book. Perhaps it's off with your editor. In either case, you still have a ways to go before your book is in the hands of readers. That means it's much too early to worry about setting up an author blog, right? Wrong. You don't need to wait until your book launch to set up an […]
  • Building Author Visibility Before a Book Launch: A 10-Point Plan

    By Jennifer Mattern on January 26, 2016
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    When it comes to book marketing, I frequently mention that promotion is something authors need to think about early -- even before your books are published. A part of that is building your author platform and gaining visibility (and an audience of readers anxious to buy your book when it's released). This year one of my biggest projects involves building […]
  • How to Boost Your Writing Income Before the End of the Year

    By Jennifer Mattern on November 13, 2015
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    We're already in the year-end holiday season in the U.S., and with Black Friday coming later this month we'll see the unofficial start of the holiday shopping season. That's great for retailers. But did you know it can also be great for you as a writer? Even though the New Year will be here before you know it, you still […]
  • Quick Tip for Indie Authors: Create Your Own Media List

    By Jennifer Mattern on August 18, 2015
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    If you've ever distributed a press release to promote one of your books, chances are you did it wrong. It's not your fault if you did. I've seen all the nonsense authors are exposed to online. This ranges from claims that press releases never work unless you're already famous (utter BS) to "advice" that equates to spamming your press release to […]
  • Quick Tip: Keep Your Book Marketing as Creative as Your Writing

    By Jennifer Mattern on June 23, 2015
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    I've been ranting for the last week or two about atrocious examples of marketing from companies like Upwork, Freshbooks, and Canva. So it feels like a good time to change gears and get back to the things writers should focus on rather than avoid. This week's quick tip for writers is a bit of a lead-in to Friday's podcast episode. There, […]
  • Quick Tip: Tie Your Book to a Worthy Cause

    By Jennifer Mattern on June 16, 2015
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    When you promote a new book release, chances are good you'll send out at least one press release. And one of the biggest book launch press release mistakes I see authors make is sending a release with nothing newsworthy to say. That fact that you're releasing a new book is very rarely newsworthy on its own, unless you're a well-known […]
  • Quick Tip: Diversify Your Virtual Blog Tour Stops When Promoting Your Books

    By Jennifer Mattern on June 2, 2015
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    Planning a virtual book tour on a series of blogs can be time consuming, both for you and your hosts. One way you can make the most of your time is to diversify the types of posts included in your blog tour. Let's look at some of the most common types of virtual blog tour stops for authors. Some will […]
  • Use Ancillary Products to Promote Your Book (and Earn More Money)

    By Jennifer Mattern on April 23, 2015
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    Are you earning as much as you want to from your indie published books? Many authors aren't happy with their sluggish sales. And when they come to me with marketing questions hoping to improve their situation, I often ask two questions: What does your marketing plan include? What other revenue streams have you set up around your book's brand? If you're still working […]
  • Weekend Reading: Author Branding

    By Jennifer Mattern on March 29, 2015
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    This week's "weekend reading" collection is a follow-up to the last podcast episode, covering branding for writers. Enjoy! How Your WordPress Blog Can Build Your Author Brand By Bob Dunn at BobWP.com If you still aren't sure what branding is, or how it applies to you as an author, this post is a good place to start. It guides you […]
  • Reader Question: Grammar, Second Languages, and Book Soundtracks

    By Jennifer Mattern on March 23, 2015
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    We have an interesting question for authors this week from an anonymous reader who created a soundtrack for their upcoming book. This is a topic that's been on my mind recently as I was looking into BookTrack and also happened across an Amazon Prime music playlist featuring classical music for reading. While I've used soundtracks to help me write stories, listening to soundtracks […]