Book Marketing & PR

  • When Should Book Marketing Begin?

    By Jennifer Mattern on March 19, 2014
    5
    0
    Many first-time authors don't spend much time thinking about book marketing until they've finished writing their book, perhaps when they're putting together a book proposal. However, you should think about your book marketing strategy well before getting to that point. "What can I do to market a book that doesn't even exist yet?" you might ask. Good question. Here are […]
  • Fiction Author Platforms: Why You Need One and How to Build One

    By Jennifer Mattern on March 18, 2014
    3
    0
    There is a common misconception out there about author platforms. Many fiction authors seem to think that author platforms don't apply to them. There is this notion that platforms are only relevant to nonfiction authors. But that's far from the truth. While the fiction author's platform might be different than their nonfiction counterpart's, an author platform will still help a […]
  • What is an Author Platform?

    By Jennifer Mattern on March 18, 2014
    0
    0
    In my first Busy Author's Guide, I'll cover ways you can build your all-important author platform no matter how much, or how little, time you can invest. What is an author platform? Your author platform is essentially your presence and reach among your target audience. When you have a strong author platform, you have a built-in fan base of people who are […]
  • 3 Ways Authors Waste Time With Bad Book Marketing

    By Jennifer Mattern on March 17, 2014
    11
    0
    I hear it all the time. Authors complain that they're fed up with book promotion. They want to spend their time writing and not marketing their books. In many cases you can cut down on marketing time significantly. All you have to do is stop making some common book marketing mistakes, doing things to help your book sales when in […]
  • How to Organize a Virtual Book Tour Without Breaking the Time Bank

    By Jennifer Mattern on March 3, 2014
    6
    0
    Have you considered taking part in a virtual book tour to promote your book or e-book? Have you put it off because you're worried a virtual publicity tour might take too much time? It's true. There are a lot of ways these promotional events can waste time. But the biggest waste of time is to go through one and not […]
  • Be a Book Marketing Hero. Stop Social Media Spam.

    By Jennifer Mattern on February 26, 2014
    3
    0
    As a follow-up to my recent post and infographic, Twitter tips for authors, I'd like to share a resource from another author. Anne R. Allen shared this post with me on Twitter, which she wrote last fall. Social Media Secrets for Authors, Part IV: How Not to Spam I hate spam. You hate spam. We all hate spam. It might […]
  • 10 Twitter Tips for Authors

    By Jennifer Mattern on February 24, 2014
    9
    1
    If you're an author, you've probably heard plenty about the importance of social media marketing. But when it comes to using social networks as marketing and PR tools, there are right and wrong ways to go about it. Let's look at Twitter as an example. Here are some Twitter tips that will help you build better relationships with existing fans […]
  • Announcing BusyAuthors.com: A Book Marketing Resource for Busy Authors

    By Jennifer Mattern on January 22, 2014
    2
    0
    Just a quick announcement today: I launched a new resource for authors at BusyAuthors.com. The site currently contains a book marketing blog, and it will serve as the home for a new Busy Author's Guide e-book series covering book marketing and author PR strategies for busy authors. Who BusyAuthors.com is For If you've ever wished you could spend more time writing […]
  • Should Indie Authors Pay for Book Reviews?

    By Jennifer Mattern on January 21, 2013
    27
    0
    I've been keeping an eye on a recent trend in the indie publishing community -- paid reviews (and family/friends reviews) and the controversy surrounding them. But I fail to see why it's such a hot topic. On one hand, when I see people asking the question of whether or not it's okay for authors to do this, the answer's clear. […]
  • Indie Publishing Teams: Who to Include

    By Jennifer Mattern on July 18, 2011
    1
    0
    We've talked about the fact that indie publishing is a business. And you know that if you're serious about selling a top notch book you can't go it alone. That's where your indie publishing team comes into play. As a true indie publisher (rather than just a small publishing company with in-house staff), you'll most likely work with independent contractors. […]