• How One Weekend’s Work Led to Thousands of Dollars in Freelance Writing Gigs

    By Jennifer Mattern on January 12, 2015
    Before the holidays I was talking to a few colleagues about my very first e-book. It sold reasonably well, or at least much better than I expected it to at the time, bringing in a little over $4000 in the year and a half it was on the market. It led to lucrative freelance relationships bringing in thousands of dollars […]
  • Same-Day Delivery, Book Buying Habits, and Indie Authors

    By Jennifer Mattern on August 14, 2014
    The other day I was reading an article about Google working with Barnes and Noble to offer same-day delivery of books in a few locations. It's no secret that Amazon is also keen on making same-day delivery a reality for more shoppers. And it got me wondering. How might the rise of same-day deliveries affect book buying habits, and how […]
  • Why I Still Love E-junkie for E-book Sales From My Websites

    By Jennifer Mattern on January 23, 2014
    In traditional e-book publishing, authors sell their e-books predominantly on their own websites (mostly in .pdf format, although you aren't limited by that). Despite changes in the publishing world and Amazon's perceived takeover attempt of all things e-publishing, selling your e-books on your own site can still be important. That's especially true when you have an existing author platform with a built-in […]
  • How You Can Maximize Your eBook Sales Today

    By Melissa Breau on June 17, 2013
    There is one thing almost every author overlooks when self publishing—and it may surprise you. Sure, there's lots of talk about the importance of professional editing. Even I've written about it. And everyone knows it's important to have test readers or a writing group who critique your novel. But I'm going to let you in on a secret: writing a […]
  • Why the Plan to Make Nook Profitable Is Set to Fail

    By Melissa Breau on December 3, 2012
    Digital Book World recently reported Barnes & Noble CEO William Lynch's plan to help make the nook profitable. The device is not currently performing as well as B&N had hoped—although the company reportedly sold twice the number of devices this black Friday versus last. Lynch is quoted as saying that the "key" to Nook business is to continue to grow […]
  • Why Most of My E-books Won’t be Sold on Amazon

    By Jennifer Mattern on May 23, 2011
    Despite the Amazon craze (and Smashwords and all the other shiny new e-book selling tools and platforms), the majority of the e-books I release will never be sold through such marketplaces. That's because for years I've focused on writing "information product" e-books -- which are highly profitable, are what I usually refer to here as "traditional e-books," and are often […]
  • Revisiting 99 Cent E-book Pricing

    By Jennifer Mattern on May 10, 2011
    This post was intended to be a comment on Joanna Penn's recent article explaining why she chose the 99-cent price point for her novel. My thoughts are directed at a comment she posted rather than the article itself. But my thoughts on the issue were extensive enough that I decided they deserved their own post. I think I should say […]
  • How to Market an E-book

    By Jennifer Mattern on April 18, 2011
    People want to publish e-books (of the .pdf variety) for many reasons -- to promote their business, share information or tutorials too long for traditional Web publishing, or just to share a story for example. But no matter what reason they have for wanting to write an e-book, many come to the same question in the end: "How can I […]
  • Zoe Winters on E-book Pricing: Does Low-balling Attract the Wrong Kind of Reader?

    By Jennifer Mattern on March 16, 2011
    As an e-book publisher should your rankings be based on your low-ball rates or on the merit of your work? Coming from the traditional side of e-book publishing, I'm a fan of the latter. I believe in premium pricing when you put out quality work. And I believe in letting your individual market help determine your rates -- not Amazon […]
  • E-Publishing for Indie Authors: When to Bypass Print

    By Jennifer Mattern on March 14, 2011
    With the introduction of e-readers it's become almost essential for authors of print books to offer e-book versions of their works if they want to reach a broader market. But e-books have been around for a while now, and they serve purposes beyond being alternative versions of existing books. Sometimes it's best to only e-publish your work. Let's take a […]