Blogging

  • Weekend Reading: Pinterest for Writers

    By Jennifer Mattern on March 22, 2015
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    While it might sound strange, one of the best social networks for writers might also be the most visually oriented. Yes, I'm talking about Pinterest. Even though Pinterest doesn't revolve around your writing itself, it offers a lot of opportunities bloggers and authors, in particular, shouldn't pass up. So in this week's "weekend reading" roundup, let's take a look at a few […]
  • The Bloom Email Opt-In Plugin: Pros and Cons

    By Jennifer Mattern on March 19, 2015
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    I've been a customer of Elegant Themes for years, using their themes on several of my smaller sites and blogs. I loved their recent social media plugin, Monarch, which I use on my small business blog. And I was rather excited about their launch this week of Bloom, their new email opt-in plugin. While I was excited to test it […]
  • Get More Out of Your Blog by Repurposing Blog Content

    By Jennifer Mattern on February 23, 2015
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    Recently you might have noticed that I've been adding audio versions to some All Indie Writers blog posts. One example is "Gamification: Make Freelance Writing More Fun." Not only can new visitors read the original post, but they can choose to listen if that's what they prefer. And now they have another option: a condensed version in a SlideShare presentation. […]
  • Weekend Reading: Writing Effective Calls to Action

    By Jennifer Mattern on February 20, 2015
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    Last weekend we took a look at resources to help you write email marketing copy. This week let's stick to the overall copywriting theme but narrow down our focus to calls to action. Here are three resources that can help you when designing or writing effective calls to action for your blog, freelance writing projects, or other marketing copy. Enjoy! The […]
  • Quick Tip: Talk Your Way to Faster Blogging

    By Jennifer Mattern on February 3, 2015
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    Do you suffer from the common blogging problem of never feeling like you have enough time to write? Do you type slower than you'd like? Do you wish there was a secret to faster blogging? There isn't just one thing. But here's something that might help: How? Give voice-to-text apps a try. Let me give you an example of how these […]
  • 3 Ways to Build Flexibility Into Your Blog’s Editorial Calendar

    By Jennifer Mattern on February 2, 2015
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    This isn't the post I planned to publish today. This month's blog editorial plan just began, and already I'm off-track. As mentioned over the weekend, I've been dealing with the aftermath of a minor plumbing disaster. And my husband and I have had contractors in and out of our house for the better part of two days. Sometimes things come […]
  • Bad Pitching and Bitching: Should Journalists Expose Bad PR Pitches?

    By Jennifer Mattern on January 28, 2015
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    This post was originally published on NakedPR.com (my now-retired blog featuring commentary on PR and social media issues). While I'm considering reviving my Naked PR brand this year, I'm considering taking it in a slightly different direction -- back to its roots. In the meantime, I'm moving most of the original content to other sites I own, saving only a […]
  • Weekend Reading: Content Marketing Tips and Tools

    By Jennifer Mattern on January 23, 2015
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    This weekend, let's focus on content marketing tips and and tools for writers. Whether you're using content marketing to promote your blog, book, or freelance writing business, you're bound to learn something new from at least one of these three resources. Enjoy! Content Marketing Tips: Sage Advice from World Class Writers By Jimmy Rodela at SocialMediaToday.com This post compiles content marketing […]
  • The Easy Editorial Calendar Template for Bloggers

    By Jennifer Mattern on January 14, 2015
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    It's no secret that I usually have a lot going on as a writer. I run quite a few blogs of my own. I take on freelance writing projects for clients. I write nonfiction e-books. And I'm working on much more fiction this year as well. As a result, one of the biggest questions I get from colleagues in my […]
  • The 30 Day Marketing Challenge for Writers (Free Tracker)

    By Jennifer Mattern on January 7, 2015
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    The New Year is a great time to tackle a new writing challenge. So I've added one to the collection over in the All Indie Writers forums -- a 30 day marketing challenge. The goal of this challenge is to do something to market your writing every day for 30 days. That could mean promoting your freelance writing services. It […]