Business Writing

  • Make Your Writing Funny: Poking Fun at Others

    By Matt Willard on January 13, 2011
    One of the best parts about humor writing is that it's a perfectly acceptable way to make fun of people. When you just call someone a moronic, womanizing jerk, that's mean. When you compare someone's love life to a McDonald's takeout lane, that's witty. Of course, you have to be careful of whom you mock. Using a joke like that […]
  • Make Your Writing Funny: Using Humor In Ad Copy

    By Matt Willard on October 21, 2010
    I actually own The Copywriter's Handbook, in that disasterous age when I thought I should be a copywriter for a living. (I'll tell you that story another time, once I've figured out how to add more explosions.) The author, Bob Bly, had this to say about creating entertaining advertising: "...the goal of advertising is not to be liked, to entertain, […]
  • Myth: Web Content Writers Can't Earn as Much as Business Writers

    By Jennifer Mattern on August 19, 2010
    Recently I busted the myth that Web writers don't get paid as much as print writers. Today let's tackle another one -- the issue of freelance writing rates between Web content writers and business writers (like me) who happen to focus on writing for the Web. Often when I or other business writers talk about earning more money as a […]
  • How to Write Humor

    By Clint Osterholz on February 17, 2010
    As the resident Life of the Party--an official title I take very seriously, like World's Best Uncle or Bank of America Customer 4,576,291--I feel it is my duty to be fun and funny. And then I thought about it. I already exposed how I put together these job lists for you so in the spirit of revealing my entire operation, […]
  • Freelance Copywriting Jobs: How to Find Them

    By Jennifer Mattern on February 11, 2010
    You know I'm a big advocate of query-free freelancing -- helping clients find and come to you instead of the other way around. That's especially important when it comes to finding freelance copywriting jobs. While it's not uncommon to find regular copywriting work advertised, freelance copywriting is a different story. Yes, some of these jobs are advertised, but many are […]
  • How to Write Sales Letters

    By Chris Bibey on November 16, 2009
    For many, writing sales letters is more than just another project – it is a lot of fun. There are many types of freelance writing jobs, but over the years I have enjoyed sales articles the most. There is something about writing compelling copy that is meant to “draw in” the reader that gets my blood flowing. Of course, writing […]
  • Getting Started in Copywriting With Angela Booth

    By Jennifer Mattern on November 8, 2009
    Today in our "Getting Started" series, copywriter Angela Booth will be our guest. She'll share a bit about her own history in copywriting and offer some advice and tips for aspiring copywriters. Do you have what it takes? Here's what Angela had to say: On How She Started in Copywriting... "By accident. In the early 1980s I was writing romance […]
  • Write for Magazines Without Writing for Magazines

    By Jennifer Mattern on May 29, 2009
    I've shared this tip with freelance writers at All Freelance Writing previously, but it's worth mentioning again here. If you're open to the idea of ghostwriting, and you'd like to write print features, you can do it query-free. Really. No pitching of publications required at all (not on your end at least). How? This strategy works best for writers working […]
  • Web Content vs Web Copy

    By Jennifer Mattern on February 28, 2009
    One of the most common questions and misunderstandings I come across with new Web writers is about Web content versus Web copy. If you want to write for the Web, it's important to figure out what type of writer you want to be. Understanding the difference between content writing and copywriting will get you off to a good start. I'm […]
  • 3 Things to Know Before Becoming a Freelance Copywriter

    By Jennifer Mattern on July 8, 2008
    With new businesses launched all the time, and new websites launched every day, there's a huge demand for freelance copywriting services. I'm talking about marketing copy - copy that sells or persuades a reader or visitor to do something (from clicking a link to requesting a quote to signing up for an email newsletter subscription). Do you think you have […]