Not too long ago we talked about character blogs, and I mentioned that I wanted to start one for a novel I'm working on. I'm a big believer in the pre-launch, and want a blog not only setup but bringing in decent traffic and reader interaction before I even consider pitching a manuscript to publishers down the road.

To do that, I needed to get a domain name first (I strongly suggest going this route over a free blog host for any project that will directly or indirectly contribute to your business - especially your income).

In this case, I was pretty comfortable with the title, and even if that changes, the working title will still be relevant to the story in a descriptive sense. So I decided to incorporate it into the domain.

It's a two-word title.

Word1Word2.com was already taken (as were other extensions like .net, .biz, etc.). That left me with a few options that came to mind quickly:

  • Word1-Word2.com
  • Word1Word2Novel.com
  • Word1Word2Book.com

In this case, I went with the second option.


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While I don't want a huge amount of emphasis on the fact that it's a fictional blog, the domain name will make it clear without me needing to litter the blog itself with much of that background until the book itself comes out (and if I don't find a publisher who bites and choose not to self-publish the book, it still works as a decent "blook" domain where I could continue the blog with the book content itself.

I'm happy with the domain choice. Which would you have chosen, and why?

Obviously things are a bit different with nonfiction titles. In that case, would you choose the hyphenated version or the ...book.com version (again assuming your title alone was already registered and you weren't putting the site up on a subdomain of an author site or something)?

Thanks for sharing!
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Jennifer Mattern is a professional blogger, freelance business writer, and indie author. Through her company, 3 Beat Media, she operates All Indie Writers, NakedPR.com, BizAmmo.com, and numerous other blogs.

Jenn has over 15 years experience writing for others, over 11 years experience in blogging, and 9 years experience in indie e-book publishing. She is an Active member of the Horror Writers Association.

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