Do you have a “go to move” when it comes to marketing your freelance writing services? Many people like to send query letters, some send cold emails, and others rely solely on word of mouth. Have you ever thought about the benefits of cold calling? Believe it or not, this is a great way to drum up new business.
There are thousands of companies out there who need the services of a freelance writer. Some of them know they need the assistance of a qualified writer; others are still on the fence. Either way, with a cold call to the right person you are sure to put yourself in position to land a new gig.
But I don’t like cold calling! This is something that I hear time after time. I agree that it can be difficult to pick up the phone, dial the number of somebody you have no relationship with, and attempt to sell them something. You are going to get turned down more times than not. And guess what? Some people are going to be very rude about it.
Even though being turned down is a big part of cold calling, so is finding new clients. As you track your successes and failures you will eventually get to a point where you know on average how many calls it takes to land a new client. For instance, in my past line of work as a sales manager for a background screening company, 25 cold calls would work out to one new client on average. What did this mean to me? Simply put, if I made 25 calls per day I could expect some level of regular success.
If you are reading this and thinking “no way” I urge you to reconsider. With each cold call that you make the process becomes more and more enjoyable. You have to start somewhere. What better time than now?