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I have been contacted in the last two weeks by three companies that want to put a banner ad on my mostly dormant survival (blogger) blog (I have too busy writing articles for others to keep my blog filled with new material)…
Problem is I have never sold banner ads on it before…
After some research I am thinking of charging $5 /mo for the ad since right now my page views are around 1000/mo…I am thinking of using the metric of $1 per 1000 page views minimum $5…
Does that sound doable or am I way off base?
It doesn’t sound too bad to me. Here’s the formula Yaro Starek uses (or at least used to — not sure of the date on his post):
Basically he divides his daily visitor count by 10 and makes that the monthly fee. Visitors will be less than pageviews each month, so that might only work out to a dollar or two if you use the same formula. But I think $5 is a good base rate. Anything less and it might not even be worth it to bother with discussions and the administrative side.
Just make sure you use the rel=”nofollow” attribute for private ad sales. Otherwise they’re paid links, and you can get penalized by Google. I wouldn’t risk that, especially if it’s not bringing much income in anyway. They should be buying ads not for link juice but for direct access to the site’s visitors.
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