It’s no secret that authors shouldn’t wait until they’ve published a book to start marketing it. In fact, you should be thinking about marketing even before you write a book. You start with market research, but you can move into pre-launch marketing campaigns months before your book is ready to be released. Let’s talk about what AIW members do as a part of their pre-launch marketing efforts to share ideas and help each other build better book marketing plans.
I’ll kick things off with a list of some things you should consider working on early on:
These are bare bones basic tactics that you should consider. There are countless other things you can (and often should) do as a part of your pre-launch book marketing and PR campaigns. What would you add to the list?
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