Refocusing on Freelance Writing

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    Jennifer Mattern
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    Last night I made a couple of big changes here at All Indie Writers.

    The homepage was re-vamped. And the main section pages (for freelance writing, indie publishing, and blogging) are no more.

    Why?

    I’ve decided it’s time to refocus. I mentioned back in November that I planned to go back to my roots in my business — focusing on my three-tier business approach (freelancing, blogging, and indie publishing) but also my original “Big 3” sites (of which All Indie Writers is one).

    In my recent podcast with Princess Jones, I also mentioned that I’ve been rather unhappy with All Indie Writers since its rebranding. Some things never fully recovered after moving away from the All Freelance Writing brand (the main site of the ones I merged).

    During the redesign this fall, I had the opportunity to get site feedback from a fellow writer. And they brought some things to my attention that I hadn’t considered before — especially the issues of focus and audience.

    Freelance writing has always been the primary topic covered here.

    But I also merged my old indie publishing blog and blog on blogging itself into this brand. That was because there was always a lot of overlap between the sites, especially on the marketing side I often talk about. But it also took a lot of time to manage those sites. I’m OK with that. But not when the sites are so similar. So the merger happened.

    Somewhere in the process, the site lost its identity. It lost a bit of its edge. And it’s struggled to recover (I’d say it’s at around 85% of its former glory right now whereas it should be in a better position than pre-merger).

    And with that in mind, I’ve decided to go back to my roots in this case too — focusing on freelance writing.

    What That Means for You

    • Not a lot will change as far as blog content itself. I already mostly write about freelancing.
    • Future posts on blogging will revolve more heavily around business blogs as marketing tools for your freelance writing businesses as well as freelance blogging.
    • Indie publishing will still be covered. I’ve mostly focused those posts on book marketing and PR (my area of expertise), and that won’t change much. But I’ll likely focus more specifically on nonfiction indie publishing and how it can be a part of your expert platform (something of value to freelance specialists in particular). We’ll still even talk about indie publishing issues on the podcast. Princess Jones will actually be back again to talk about our love-hate relationships with Scrivener. So don’t run off just yet authors. You aren’t being forgotten.
    • New resources will also focus on freelancing more. That said, a lot of the resources planned are general enough that they’ll be of value to any kind of writer (or small business owner for that matter).

    Other than that, it’s really just about navigation and branding. The blog categories for blogging and indie publishing will remain as-is. Resources related to those areas will remain in the Resources collection. There just won’t be section pages to direct you to the best of that content anymore. And the homepage has been changed to reflect the renewed focus on freelance writing.

    I believe that’s all there is to it. You’ll see a few more minor changes as a result of this — like a new tagline with the logo and some copy and link updates around the site. But the bulk of the change is already finished.

    I hope this better clarifies the priority here at All Indie Writers — helping freelancers earn the kind of living they want running the kind of independent business they want. While that mostly means client work, I also understand many freelancers (myself included) expand to other writing ventures, from publishing books to building their own little blogging empires. And we’ll still talk about it all, just more focused through that freelance writing lens.

    Jennifer Mattern - Professional Blogger, Freelance Business Writer, Author

    Also blogs at: NakedPR.com & BizAmmo.com

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