When someone pitches you for something via email, when does it go too far? After how many email pitches do you go from simply not being interested to forming a negative view of a company? Essentially, when does it cross the line from good marketing to bad PR?
For me that depends on the kind of pitch a little bit. I get annoyed by the first pitch if it’s completely unsolicited (when they generally harvest my contact info in domain registration WHOIS records — meaning I’m often hit on multiple email addresses at once). The same is true if it’s poorly targeted.
For better targeted email marketing, I have a three email rule. If you pitch me on something three times and I don’t buy, sign-up, or even respond, the emails need to stop. Keep going and I’ll probably discontinue whatever relationship I already have with you, or at least you’ll piss me off enough that I’ll remember the intrusive, nagging behavior for a while. Neither is something you want as a business.
What about you? When does email marketing cross the line? At what point do you stop sending messages to solicit new business if someone doesn’t respond?