Have you ever struggled to pinpoint the target market for your freelance writing services? If so, I have a free tool that might help.
I decided to overhaul my old target market worksheet, previously only available to those who purchased my Web Writer's Guide e-book which is no longer available. I'm releasing the updated version as a freebie. You'll be able to find it in my collection of resources for writers along with other downloadable worksheets and templates, online tools and calculators, free reports, and more.
Here is a preview of the new target market market worksheet. You can find instructions on how to use it, and the download link, below.
Let's look at a quick hypothetical example of how you might use this worksheet:
1. Target Market Name
Mention a general classification of the type of client you want to work with. This could be small business owners, corporate clients, consumer magazines, trade publications, etc.
Webmasters / online entrepreneurs
This includes things like your target clients' age range, gender, location, education level, parental status, marital status, or similar descriptions as relevant.
Mostly U.S.-based males, aged 20-35, college-educated
3. Industry or Niche
Note the specific industries or niches you most want to target. Remember to keep these similar if you choose more than one. This way your marketing can do double duty (or more) because you won't have to target several completely different markets.
4. Desired Project Types
Now mention the specific types of writing projects these target clients seek out or might have a need for.
Long-form blog posts and online feature articles
5. Typical Client Budget for These Types of Projects
Remember, someone can't be a member of your target market if they can't afford you. They would be in a lower-tier market, and that's one you don't want to waste time or resources pursuing. So make sure you have an idea of what these projects will cost on average, and note that in this section.
At least $250 per article
6. Client Needs and Motivations
In order to effectively market your services to any particular client group, you must understand their motivations and what influences them. In other words, what would they hope to get out of the typical project type you listed?
Increase organic traffic through better search engine rankings and increase conversions from blog readers to email subscribers.
7. Your Unique Selling Proposition
Now note anything that makes you stand out among the competition, when considering the other factors you've listed. This might include extensive experience, unique skills, your educational background -- anything you can use in your marketing efforts to appeal to these particular clients.
Formal financial planner with five years of experience writing for the Web in this niche
Put all of these things together, and you'll have a good picture of your target market.
Need help mapping out the target market for your freelance writing business? Download your copy of this target market worksheet today.
Jennifer Mattern is a professional blogger, freelance business writer, and indie author. She began writing for clients in 1999 and started her first blog in 2004.
She owns 3 Beat Media - a publishing and client services company which operates All Indie Writers as well as several other websites and blogs including The Busy Author's Guide and BizAmmo. Jenn comes from a background in online PR and social media consulting, having owned a small PR firm for several years before choosing to pursue a full-time writing and publishing career.
Jenn also writes fiction under multiple pen names in the areas of children's fiction, mysteries, and horror fiction. Jenn is an active member of the Horror Writers Association (HWA) and currently serves as the organization's Assistant Coordinator of Promotions and Social Media.
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