The Freelancer Planner

Not long ago I was contacted by Michelle Nickolaisen, asking if I'd like to review The Freelancer Planner. Of course I said "yes." Planners? Organization? Schedules? She clearly knew the way to this freelancer's heart. Total organization junkie over here.

Michelle sent over a review copy of the downloadable version of her planner. This is a six-page .pdf planner (minus the cover page) that you can print at home. You would print a fresh copy for each week.

The Freelancer Planner is a Kickstarter project that you can back. You can get the full downloadable version that I'm reviewing here for a $5.00 pledge. A spiral-bound version will also be shipping in September for those who pledge $25 or more.

What The Freelancer Planner Covers

Here's a quick run-down of what you can track with The Freelancer Planner:

  • Appointments for the week (such as client calls)
  • Tasks for the week which relate to, and move you towards, bigger goals
  • One-off and "niggly" tasks for the week (think weekly plugin updates or audits of your freelance writer website)
  • Your weekly "staple" tasks (your marketing and PR or content creation for your professional blog)
  • Website maintenance and social media (your daily social network posts, blog comment responses, etc.)
  • Daily priorities and tasks (to turn your weekly to do list into an actual schedule)
  • Your larger goals for your freelance business
  • Your income goal (and what that translates to for earnings-per-workday)
  • Any backburner tasks that you'll get to if you happen to have time

On top of all of that, there's a monthly planning calendar to help you keep track of everything at a glance. Here's a video from Michelle showing you how to use that calendar.

Highlights of The Freelancer Planner

There's a lot to love here. I'm a big fan of printables and using offline tools to plan projects. While I do use (and love) Todoist for my day-to-day scheduling and to do lists, I prefer to keep my "big picture" planning offline -- index cards, white boards (lots of white boards), and my own project planner which you can find in the Resources section of this site.

So The Freelancer Planner is right up my alley. Here's the thing though. Like I said, I'm very happy with Todoist for my daily planning. So you'd think this wouldn't be a great fit for me. But I can totally see myself using this -- even if not for my freelance projects.

Other than the daily freelance income targets, this planner would work perfectly for indie authors, and maybe even bloggers (if they want to disconnect from the web for a little while).


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While this touches on the important things freelancers should consider, it's also general enough that I don't see why any business owner or creative professional couldn't use it. Its simplicity is marketing gold -- a new name and cover, and maybe a few minor tweaks, and Michelle could market this planner to several niche markets.

Problems & Suggestions

This is one of those rare cases where I don't have any real "problems" with something I'm reviewing. If you like printable planners and you want to get more organized in your freelance business, you'll love this.

The only tiny thing that doesn't work for me is the breakdown of only three priorities at a time. The funny thing is, there was a conversation about this just a few days ago (on Anne Wayman's forum I believe). And I was surprised to hear that I'm not alone in this. Most freelancers I know do prefer to have fewer major tasks, whereas the rest of us take a very breakdown-oriented approach to priorities and goals. It's just a matter of testing and knowing what works for you.

So, if I had to offer one suggestion, it might be to remove the numbers and leave that area blank for people to fill in in whatever way suits them. But that's a really minor issue, and ignoring the numbers (or trying to stick to them if it's something you haven't tested yet) is easy enough.

The Verdict

I'm not sure what else to say here other than "I love this." Organizational tools are my weak spot. If you have a complicated process now and you're looking to simplify, this could be a good option for you. And if you've never taken on weekly planning like this, The Freelancer Planner is simple, though comprehensive, enough to help you get started.

Get your copy of The Freelancer Planner (downloadable or spiral-bound) by supporting this project on KickStarter. 

Get The Freelancer Planner - Back it on KickStarter today.

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Jennifer Mattern is a professional blogger, freelance business writer, and indie author. She runs numerous websites & blogs including All Indie Writers, NakedPR.com, and BizAmmo.com.

Jenn has 18 years experience writing for others, around 13 years experience in blogging, and over 10 years experience in indie e-book publishing. She is also an Active member of the Horror Writers Association.

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