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It is one thing to market your talent to potential clients. It is another thing entirely to present your fee schedule and agree on a price and other project details.
When setting up your fee schedule for the first time, you need to do so with “marketing” in mind. What good is this info if you don’t have anybody to send it to?
There is one word that should describe your fee schedule: simple. You don’t want to overcomplicate things. Instead, this document should be simple for both you and potential clients to read and decipher.
What should I include? I have prices for several types of jobs on my fee schedule: marketing copy, feature article, newsletter, press release, sales copy, and web content. Since these are the services that I provide most often, they are the ones that I pay the most attention to. From time to time, I update my schedule to ensure that the information is correct and that my rates are where they need to be.
You don’t have to present your fee schedule in any special format. I have this saved in a Word document and stored on my desktop. This way I can reference the information on a moment’s notice, while sending it out to clients just as quickly.
Tip: keep a hard copy of your fee schedule with you when attending “in person” networking events. This allows you to make accurate quotes if the situation arises.
To successfully market your skills and stay consistent with each client, you need a fee schedule.
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