As a blogger, you're already used to creating content on a regular basis. That makes content marketing an ideal option for promoting your blog, increasing traffic, and growing your readership.
Today let's talk about the two different kinds of content marketing -- inbound content marketing and outbound content marketing -- and which makes more sense for blog promotion.
Outbound vs Inbound Content Marketing
Outbound content marketing is a form of "push" or "broadcast" marketing. This is when you create content or have a message that you push out into your audience's awareness, sometimes without their explicit consent.
Inbound content marketing, on the other hand, relies on earning your audience's attention. It's the content they want to see. Inbound content marketing also allows for greater two-way communication between you and members of your market.
Here are some specific examples of outbound and inbound content marketing tools to give you a better idea of the difference:
Outbound Content Marketing Tools
- News releases
- Email marketing blasts (especially if you purchased a list)
- Direct mail
- Purchased advertising (in any medium)
Inbound Content Marketing Tools
- Blog posts and comments (yes, your blog is one of its own marketing tools)
- White papers and reports
- Articles (print or digital -- like guest posts)
- Email newsletters (with readers choosing to subscribe)
- Social media marketing (engaging your readers in conversations)
As you can see, inbound content marketing tools are things your readers might actually seek out. It's all about convincing them to come to you, trust you, and keep coming back. Better yet, it's about building an ongoing relationship with those readers.
When it comes to promoting your blog, do you rely more heavily on outbound content marketing or inbound content marketing? What tools or strategies do you prefer, and why? Share your thoughts with us in the comments.
Jennifer Mattern is a professional blogger, freelance business writer, and indie author. She began writing for clients in 1999 and started her first blog in 2004.
She owns 3 Beat Media - a publishing and client services company which operates All Indie Writers as well as several other websites and blogs including The Busy Author's Guide and BizAmmo. Jenn comes from a background in online PR and social media consulting, having owned a small PR firm for several years before choosing to pursue a full-time writing and publishing career.
Jenn also writes fiction under multiple pen names in the areas of children's fiction, mysteries, and horror fiction. Jenn is an active member of the Horror Writers Association (HWA) and currently serves as the organization's Assistant Coordinator of Promotions and Social Media.
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