We've talked about the fact that indie publishing is a business. And you know that if you're serious about selling a top notch book you can't go it alone. That's where your indie publishing team comes into play. As a true indie publisher (rather than just a small publishing company with in-house staff), you'll most likely work with independent contractors.
There are benefits to this:
- You don't have to worry about long-term hiring, withholding income tax, or paying worker's compensation insurance.
- You can handpick the best contractors for each individual project (the best designer for a children's book cover might not be the same person as the best designer for a business book cover for example).
- You save money because you only hire people when you need them to complete specific tasks rather than paying a regular salary.
Now who exactly should be a part of your indie publishing team? What kinds of professionals might you want to hire as you bring your book to market? Here are several examples of contractors you might need to work with.
- Book marketing consultants
- PR consultants or publicists (not exactly the same thing)
- Cover designers
- Developmental editors
- Line editors
- Copywriters (for your back cover blurb and marketing materials)
You may hire all of these people. You might be qualified to do some of the work yourself (I work as a freelance business writer, where I handle copywriting on a regular basis so I wouldn't hire a copywriter, and I used to run a PR firm so I can handle that end for example). And some projects simply don't need some of these people (a developmental editor would be more for a novel than a nonfiction book).
I've yet to meet an author who can honestly do all of these things themselves. And I can tell you from experience that trying to do it all yourself can wear you down and kill your project's potential over time.
I'm sure I'm missing some other contractors you might consider working with. So who would you add to this list? Are there any here you hadn't thought of while working on your own book? If you've already released one or more books and you could go back and do it over again, would you bring in any of these professionals to help? Share your thoughts in the comments below.
Jennifer Mattern is a professional blogger, freelance business writer, and indie author. Through her company, 3 Beat Media, she operates All Indie Writers, NakedPR.com, BizAmmo.com, and numerous other blogs.
Jenn has over 15 years experience writing for others, over 11 years experience in blogging, and 9 years experience in indie e-book publishing. She is an Active member of the Horror Writers Association.
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