Some freelance writers spend a lot of time sending query letters via snail mail to editors. Although this is a great way to drum up new business, there is something else I want you to think about: traditional direct mail.
This could be anything from post cards to sales letters. Rather than send these pieces to an editor of a publication, you are instead focusing on corporate clients. From small local businesses to larger nationwide operations, if you get your mailer in front of the right person you may be surprised at how well it converts.
Let me be upfront in saying that I don’t send direct mail on a regular basis. However, this is something I do a couple of times per year.
For me, sales letters seem to get the best response. In a nutshell, this is what I do:
- Create a list of 100 businesses that I want to target
- Write a “template based letter” touching on what I offer, the benefits of hiring me, and other related details
- Send all 100 letters at the same time
- Sit back and hope to hear from a few interested parties
Tip: although I use a template, I personalize each letter by addressing it to a particular person or department. You can usually find a contact name on the company’s website.
Some people will call upon reviewing my letter. Others will contact me via email. Either way, the next step is to discuss the prospect’s requirements while also talking up your services. You should also offer to email samples of your work.
All in all, direct mail is a great strategy for freelance writers. Best yet, this is not something that most are doing. Subsequently, the competition is relatively low.
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