Freelance Writer Directory

Freelance Marketing Every Day – E-book Giveaway from Lori Widmer

on November 18, 2013 in Marketing, News & Updates
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This week we welcome featured guest, Lori Widmer, of Words on the Page. We're giving away three copies of Lori's e-book for freelance writers, Marketing 365: Daily Strategies for Entrepreneurs and Small Business. 

In her e-book, Lori shares a collection of marketing tips that will help you promote your freelance writing business in new, and often simple, ways every day of the year. If you're unsure of where to start when it comes to freelance marketing, you need this e-book.

This week, you have a chance to win a copy! But first, Lori was gracious enough to share an excerpt with us. So let's dive right into a few easy freelance marketing ideas you might not have tried yet.

Excerpt from Marketing 365

by Lori Widmer

194. Invite them formally.

Make an impact with a written invitation. Use a formal invitation to invite your customers in for a consultation, to invite them to your seminar, or to invite them to give you feedback.

Ask for an RSVP. You’ll be able to see what messages are getting through, which will help you measure and tweak future marketing messages.

195. Send printed coupons.

Who doesn’t love a coupon? Any offer you send will have a stronger impact and more response if you include a paper coupon. Our minds are wired to react more positively to a coupon, which suggests money off, a discount, or a price that can’t be matched.

Offer your discount on paper. Include an expiration date boldly displayed to increase urgency.

196. Create a new client welcome kit.

What a way to welcome your client! Build a welcome kit for new customers and clients that includes things like frequently asked questions, what to expect from your product or service, and business cards and brochures that give even more detail. Tailor your welcome kit to fit the customer. For example, you won’t want to hand welcome kits to your restaurant customers, but you could deliver a special offer with their receipt that takes them to your website where you can include the FAQ and other information not printed on the menus.

In your kit, be sure to include a discount coupon for their next purchase.

The Giveaway

You can find details about the giveaway below including entry guidelines, prizes, and rules. Check back later for an interview with the author.

Prizes

Lori Widmer is giving away three copies of her e-book, Marketing 365, to randomly-chosen winners. The e-books are in .pdf format and will be delivered directly by the author. To enter, we're asking that you share your own favorite freelance marketing tip in the blog comments on this post, as per the entry guidelines below.

Deadline

Entries for this giveaway will be accepted from the time this post is published until 12:00pm Eastern on Friday, November 22nd. Winners will be announced on this blog later that day. Entries received after this time will not be eligible for the drawing.

The Rules

The following rules and terms apply to this book giveaway contest:

  • All winners will be chosen at random using RandomResult.com.
  • There is only one entry per person. Commenting more than once does not earn you additional chances to win.
  • Your entry comment must include a valid email address in the appropriate field (or you must have a valid email address tied to your account here if you comment while logged in). No one will see this email address but me, so please don’t enter it in the public comment field itself.
  • Please use your name when commenting rather than a generic handle. If a handle seems overly promotional or spammy in any way, you run the risk of it being flagged as spam or deleted as per our comment policy.
  • By entering this contest you agree to let me forward your name and email address to the author if you’re one of the three winners, as the author will deliver prizes personally.

How to Enter

Entry is simple. Just leave a comment below telling us about one of the following things:

  • What's your top tip or tactic for marketing freelance writing services?
  • What has been your own most successful marketing tactic as a freelance writer?
  • What marketing tactic would you like to try but haven't yet, and what has held you back so far?

Random winners will be chosen as mentioned in the rules, and they will be announced on the blog (in a new post and in the comments on this post) on Friday.

About Marketing 365

Don’t know how to grow your business? With this book, marketing just became easier. Packed with 365 ways to reach out to customers, Marketing 365 is your best resource for simple marketing strategies. Learn new ways to communicate with customers and innovative ways to stand out from the competition. Turn those connections into earnings with these short, easy-to-read strategies that you can apply today. To order, visit https://www.smashwords.com/books/view/126867.

About Lori Widmer

Lori Widmer is a veteran freelance writer and editor with over 15 years of experience. She has written over 150 articles and has worked with large global corporations and individual clients. She lives in the Philadelphia area with her husband, daughter, daughter’s fiancé, and a 14-year-old goldfish who just will not stop growing. You can find her at her writing blog (http://www.wordsonpageblog.com) or at her business blog (http://www.mitigate-me.com).

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14 Comments

  1. Lori November 18, 2013 Reply

    Thanks, Jenn! I appreciate being part of this amazing place you’ve built. Eager to see who wins!
    Lori recently posted…Weekend WarriorsMy Profile

  2. Anne Wayman November 18, 2013 Reply

    the only trick is to actually use the book ;)
    Anne Wayman recently posted…When Your Time To Write Falls ApartMy Profile

  3. Sharon Hurley Hall
    Sharon Hurley Hall November 19, 2013 Reply

    It’s a great book, well worth winning!
    Sharon Hurley Hall recently posted…Cold Calling for Writing ClientsMy Profile

  4. Prudence Shank November 19, 2013 Reply

    I have had the most success with “warm” emails. That means contacting referrals, colleagues-of-colleagues, or even people I have read about in my city’s weekly Biz Journal and citing an accomplishment. I’d love to get a little more creative with things, if only out of sheer boredom of sending emails, LOL.
    Prudence Shank recently posted…5 Content Marketing Myths That Are Holding You BackMy Profile

  5. Randy Augsburger November 20, 2013 Reply

    Thanks for doing this…

    My best tactic for generating clients in my niche has been commenting on niche blogs in a way that people realize I write about the topic.

    An example:
    An article about making extra money for the purchase of XYZ

    My comment: I take a percentage of the money I get for writing about XYZ and set it aside so I can put it toward more XYZ.

    This has worked more than once.

    • Lori November 21, 2013 Reply

      Fantastic idea, Randy! Do you target specific blogs, as well?
      Lori recently posted…Mistakes Writers MakeMy Profile

      • Randy Augsburger November 21, 2013 Reply

        I try to…
        There is a website that lists the top 50 blogs in my niche using real time stats along with the best of the rest (I am 115 today).
        I target the top blogs that are run by real people (not aggregates of other blogs)and have content without contests.

        Several top blogs run contests for the best article of the month with pretty nice prize packages. I probably should enter content but it is not a sure payment.(you do get a byline)But I will comment on these places for name recognition.

        I did a guest post on a top site a few months ago that greatly increased the traffic on my blog and helped bump my adsense income by 300% for that month.(I didn’t keep the momentum and it has dropped back to normal)

        But I do write in a narrow niche market and I am not sure if this stuff would work in a broader sense.

        Randy
        Randy Augsburger recently posted…Busy BusyMy Profile

  6. Valerie November 20, 2013 Reply

    I enjoyed this excerpt, Lori. I especially like your tip #196. I’ve heard of creating a client welcome kit but haven’t followed through yet.

    I think the marketing tactic that I would like to try but haven’t yet is guest blogging. I’m not sure what’s holding me back – probably fear in one of its many disguises.
    Valerie recently posted…Putting Up a LinkedIn ProfileMy Profile

    • Lori November 21, 2013 Reply

      Hey, Val! Good seeing you here.

      Consider a guest blog just an extension of your own blog writing. Write for yourself and your regular readers first. It’s just that more than your regulars will see it. :)
      Lori recently posted…Mistakes Writers MakeMy Profile

  7. Author
    Jennifer Mattern November 22, 2013 Reply

    Time to announce the winners!

    Because we only had three commenters actually share marketing tips (for an official entry), there’s no need to do a random drawing. You all win this month. :)

    So congrats to:

    – Prudence
    – Randy
    – Valerie

    I’ll pass along the email addresses you used in your comment to Lori, who will deliver your e-books. :)

    Thanks again Lori!
    Jennifer Mattern recently posted…Relationship Marketing Basics for Freelance ProfessionalsMy Profile

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