I was recently interviewed by Dava Stewart of SmilingTreeWriting.com about independent writing and publishing. I’d like to share a portion of that with you below. If you’d like to read more, please check out the full interview.
Dava Stewart: Recently, I heard a well known writer talking about the often repeated phrase “there are no gatekeepers anymore.” He suggested that every reviewer on Goodreads or Amazon is a gatekeeper. What do you think? Has self publishing made it easier to be heard, or is it more difficult than ever? Or, is it just a different set of obstacles now?
Jennifer Mattern: This is a tough question, and it’s one I have mixed feelings about. Look. There’s a lot of crap out there right now. And that has the potential to hurt independent authors because some readers have a bias against them after one or more bad experiences. Then again, even major publishers release garbage on more than an occasional basis. That’s nothing new in publishing.
I think what the current environment does is provide a unique opportunity for independent authors and small presses to blur the lines — ignoring the gate and jumping the fence, if you will. And while I wouldn’t call reviewers on Goodreads and Amazon “gatekeepers,” if you screw around once you join the party, they sure have the ability to kick your ass out.
We’re slowly moving in a direction where readers are going to pay more attention to the author and less to the publishers. If you can build a name for yourself — your author brand — you’re going to sell books. But that’s no justification for publishing anything half-assed. So sure, it’s easier for authors to be heard. But it’s also easier for them to get lost in (or contribute to) the excessive noise.
The trick will be avoiding anyone or anything that promises to make self publishing cheap or easy while learning as much as they can about book marketing and PR. Fortunately those skills can be learned and many authors these days seem too lazy to bother. That means any author willing to put in the effort has an immediate edge. And they won’t have to rely on traditional gatekeepers to open any doors for them.
Again, you can read the full interview to find out more about my thoughts on things like my favorite indie author and the business side of independent publishing.