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As you network with others, no matter if in person or in another manner, you may be tempted to make promises. While there is nothing wrong with this, you must be extremely careful of what you say. If you promise something and don’t come through, there is a good chance that the relationship will end sooner rather than later.
In the past, I made this mistake time and time again. I thought the only way to land a great gig was to promise more than the next writer. Soon enough I realized that I was killing myself in order to “deliver my promise” on time.
There is a fine line between being a good salesman and making promises you cannot keep. On the sales side of things, you want to talk yourself up and tell prospective clients what you can do for them. At the same time, you need to be careful of just how far you go.
Here is an example:
Sales: I have three years experience writing marketing material for clients in your industry. Would you like me to send you a few samples so you can see what I have to offer?
Promise: With three years experience in your field I guarantee I can deliver five new clients, through my content, within the first month of working together.
Can you see the difference between the two? With the promise you are really putting yourself out there. If you don’t deliver you are going to look bad. Not to mention the fact that the client may not be as willing to pay, despite your agreement.
My advice: only make a promise if you are 100 percent sure that you can deliver.
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