Your blog's content strategy is about more than the type of content you plan to write. It also includes your blog posting schedule and frequency.
Should you post daily? Just on weekdays? Once per week? Monthly? There's no right answer to cover all blogs. You have to find the right post frequency and schedule for your blog.
Setting Your Blog Posting Schedule
Here are some things to consider when choosing a blog posting schedule.
Any way you cut it, your general availability is your number one consideration. You can only blog when your schedule allows you to do so. Don't tell readers you'll post every day if you know you don't have that kind of time. Commit to something realistic. You can always increase your posting frequency later.
While your own schedule is important in choosing your blog posting schedule, so are your readers' expectations. You have know your audience. If they're not big readers, a weekly or monthly post might be ideal for them. Posting more often might overwhelm them. On the other hand, if they're voracious readers, a daily post might be the best fit.
Another important consideration in choosing a blog posting schedule is how that schedule will impact the quality of your posts. For example, would increasing frequency from three posts per week to five per week cause you to churn out faster, sloppier articles? If so, you're probably better off staying where you are.
Would cutting back give you more time to come up with well-researched or actionable posts? Then consider giving that a try. As a reader, do you prefer quantity or quality? If quality posts matter more to you, then they probably do to your readers too.
Ways to Increase Your Blog Posting Frequency
If you feel that increasing your blog post frequency would help your blog, there are several ways you can do that. Choose the options that work best for you, your schedule, and your readers.
Write More Posts (Preferably Ahead of Time)
If you're going to write all of your own posts and you don't want quality to suffer as frequency increases, consider pre-scheduling them. This is when you come up with a list of blog post ideas early, and you can work on one or more drafts well ahead of their publication dates.
This gives you more time to edit posts. And you'll potentially have a stockpile of posts ready to publish when there isn't something more timely to talk about.
Bring on Regular Contributors
If you want to increase your posting frequency on a regular basis but your schedule won't allow for it, consider bringing on other regular bloggers. You might ask colleagues to contribute, or you can hire freelance bloggers. I do this for my freelance writing blog.
Accept Guest Contributions
Guest posts are another way to increase posts without having to write them all yourself. This is when you accept one-off posts in exchange for an author bio (usually with one or more links included). Guest posts are unpaid (anything paid is technically a freelance contribution whereas guest posts are simply marketing tools for the author).
The upside of guest posts is that you get a diverse collection of content. The downside is that sorting through pitches to find ones worthy of posting can sometimes take as long as writing new content yourself.
Update Old Posts
If you have a large collection of posts in your archives, you might be able to increase your posting frequency by republishing older material. This works well for evergreen posts that only need minor updates. Just touch them up a bit and set a fresh publication date.
This is ideal if your blog doesn't include the date in the permalink structure. Otherwise you might need to change the permalinks to reflect the new publication date. That also means you need to set up 301 redirects, and you could potentially lose backlinks and traffic.
What is your ideal posting frequency on your blog? How did you come to that schedule? If you could make changes, would you post more or less often, and why? Do you have any other tips for creating new blog posts even when your schedule is tight? Share your thoughts in the comments.
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Jennifer Mattern is a professional blogger, freelance business writer, and indie author. She began writing for clients in 1999 and started her first blog in 2004.
She owns 3 Beat Media -- a publishing and client services company which operates All Indie Writers as well as several other websites and blogs including The Busy Author's Guide and BizAmmo. Jenn comes from a background in online PR and social media consulting, having owned a small PR firm for several years before choosing to pursue a full-time writing and publishing career.
Jenn also writes fiction under multiple pen names in the areas of children's fiction, mysteries, and horror fiction. Jenn is an active member of the Horror Writers Association (HWA) and currently serves as the organization's Assistant Coordinator of Promotions and Social Media.
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